The global video streaming software market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 18.5% during the forecast period, to reach USD 17.5 billion in 2026. Key factors that are expected to drive the growth of the market are increasing penetration of mobile devices and internet users, growing demand for VoD streaming, technological advancements in the digital media industry, and the growing need for transcoding to deliver videos to maximum users.
Solutions segment to hold a larger market size during the forecast period.
Based on component, the video streaming software market is segmented into two categories: solutions and services. The solutions segment to hold a larger market size during the forecast period. Video streaming solutions enable organizations to centralize, manage, and securely deliver videos. Video streaming solutions help manage all the activities, from capturing to ingestion to the final delivery, on end-user devices. Video capturing, batch and programmatic uploading, automatic transcoding, inside video searching, video editing, Digital Rights Management (DRM), encryption, monetization, APIs, video player, video collaboration, and broadcast monitoring are the key features of video streaming solutions. These solutions provide various benefits, such as low latency video streaming, reduced distribution cost, lower downtime, and faster transcoding speed for enterprise customers. All these factors contribute to the rising adoption of video streaming solutions.
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Cloud deployment mode segment to grow at a higher CAGR during the forecast period.
Cloud-based video streaming platforms provide multiple advantages, such as low operational expenses, easy deployment, scalability, and easy collaboration. This interests both large enterprises and SMEs. Due to the rise in the number of smartphone users, major players are focusing on offering handy and easily accessible solutions for platforms. Large enterprises and SMEs are deploying cloud-based video streaming platforms primarily for the flexibility these platforms offer. With cloud-based video streaming platforms, organizations can easily minimize their upfront costs, manage content quality, increase their Return on Investment (RoI), and broaden their customer base. Hence, large enterprises are gradually adopting cloud-based video streaming solutions. SMEs are also significantly adopting cloud-based video streaming solutions, as these cloud-based solutions are scalable and require low capital investment.
The video streaming software market comprises major providers, such as IBM (US), Kaltura(US), BrightCove (US), Panopto (US), Haivision(US), Vimeo(US), VBrick(US), Polycom (US), Qumu (US), Sonic Foundry (US), MediaPlatform(US), Akamai(US), Limelight Networks(US), Agile Content (Spain), Ramp Holdings, Inc, (US), Sproutvideo(US), Wowza(US), Dacast (US), Zixi(US), Kollective Technology (US), Muvi (US), Movingimage(US), Vidizmo(US), Ravnur,Inc. (US), uStudio (US), Contus(India), and Vidyard(Canada), . The study includes an in-depth competitive analysis of key players in the video streaming software market with their company profiles, recent developments, COVID-19 developments, and key market strategies.
The players in this market have embraced different strategies to expand their global presence and increase their market shares. New product launches and enhancements, partnerships, mergers and acquisitions, have been the most dominating strategies adopted by the major players from 2019 to 2021, which helped them strengthen their offerings and broaden their customer base.
IBM is one of the leading providers of a broad range of hardware, software, and related services. These software and services are required for various areas, ranging from mainframe computers to nanotechnology. The company also specializes in cloud, mobile, cognitive, security, research, Watson analytics, consulting, commerce, experience design, IoT, technology support, industry solutions, system services, IT infrastructure, resiliency services, and financing. It provides services, such as business consulting, technology, financing, industry expertise, and training. The company operates through six business segments: Global Technology Services, Cloud and Cognitive Software, Global Business Services, Systems, Global Financing, and Others. IBM caters to diverse industries, such as communications, BFSI, energy and utilities, hospitality, healthcare, retail, travel and transportation, government and public sector, media and entertainment, and education. It has a significant presence in more than 170 countries.
The IBM Video Streaming solution supports both ease-of-use and complex setups while offering the feature of scalability. SMEs and large enterprises use IBM Video Streaming as it can be deployed on-premises, on the cloud, or both. It is widely adopted by all industries, as it empowers organizations to improve performance, get real-time insights, and make more informed decisions.
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Kaltura is a provider of video platforms for enterprises, media companies, service providers, and educational institutions. It offers end-to-end solutions to launch paid video services based on any business model–advertising, subscription, transaction, or freemium. It also provides all the components necessary for these video services, such as storage, transcoding, video management, subscriber management, cloud Digital Video Recorder, analytics, DRM, and video applications for mobile, web, and connected devices. Kaltura operates through four major segments: Cloud TV (OTT TV) for operators and media companies; OVP for media companies and brands looking to distribute or monetize content; Education Video Platform for educational institutions; and Enterprise Video Platform for enterprises that use videos for collaboration, communications, and marketing. It is an open, flexible, and collaborative video platform that caters to any video use case and proves beneficial for several organizations across the globe.
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