‘Shoulda Got the Shot’: New PSAs employ real people rather than science and data to encourage unvaccinated Americans to change their minds
September 14, 2021 at 14:49 PM EDT
An L.A.-based entrepreneur is seeking to change the minds of the roughly 30% of Americans who are refusing COVID-19 vaccines with a new Public Service Announcement campaign, using real people who have been severely ill or lost loved ones to the pandemic.