Non-Thermal Pasteurization Market Growth Is Being Driven by the Need for Tastier, Additive-free Food With a Longer Shelf Life, Natural Colour and Texture Is Driving Up Sales of Premium and Cold Pressed Juices.
Hyderabad, India - July 23, 2021 /MarketersMedia/ —
Non-Thermal Pasteurization Market size is estimated at $1.2 billion in 2020, projected to grow at a CAGR of 18.8% during the forecast period 2021-2026. Non-thermal pasteurization is a food preparation technique that uses sustainable and efficient processes to turn raw foods into products fit for human consumption. This aspect, which leads to process optimization in (Pulsed Electric Field) and HPP (High Pressure Processing) is driving business innovation. The need for non-thermal processing has grown as a result of the need to preserve nutrients and sensory qualities in food. Increasing consumer understanding of diseases such as diabetes, obesity, and heart attacks is prompting consumers to choose healthier food and beverages that are low in fat and sugar positively impacting demand for Non-Thermal Pasteurization industry.
Non-Thermal Pasteurization Market Segment Analysis – By Technique Type:
Based on Technique Type, HPP (High-Pressure Processing) Segment accounted for the largest revenue market share in 2020. It helps to maintain the freshness of food items while also extending their shelf life. HPP ensures that microbial inactivation and food preservation processes are active. Furthermore, during the forecast period, the rising income level of the target customers would have a positive effect on beer demand thereby, driving the Non-Thermal Pasteurization Industry. PEF (Pulsed Electric Field) segment is anticipated to grow with the fastest CAGR of 19.4% in the forecast period 2021-2026.
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Non-Thermal Pasteurization Market Segment Analysis – By Application:
Based on Application, Food accounted for the largest revenue market share in 2020. Non-thermal pasteurization is commonly used in the food industry to preserve meat, fish, fruits, and vegetables, as well as other processed foods. Oranges, mandarins, and broccoli are only a few of the fruits and vegetables that have been processed using High-Pressure Processing and Pulsed electric field technology. As a result, that global food production has sparked concerns about its preservation in order to keep it on the market for longer. The technology also aids in the killing of diseases, ensuring the safety of the food driving the Non-Thermal Pasteurization Industry. Beverages is projected to witness the fastest CAGR of 19.2% during the forecast period 2021-2026 owing to protein, calcium, vitamin A and other vital nutrients found in milk-based beverages play an important role in an individual's growth and development.
Non-Thermal Pasteurization Market Segment Analysis – By Geography:
Based on Geography, North America Non-Thermal Pasteurization Market accounted for the 39% revenue share in 2020. Owing to the demand for extended, healthy, refrigerated shelf life as well as favourable preserving food legislation, non-thermal pasteurization is gaining market share in North America at a faster pace. Forwarding incorporation is being used by manufacturers in this country to increase their involvement in the value chain. A new trend in this sector is expected to be the combination of processes from inbound logistics to after-sales services using (Pulsed Electric Field) and HPP (High-Pressure Processing) techniques.
Non-Thermal Pasteurization Market - Drivers
The Growing Demand for Convenience Foods:
Ready meals such as ready-to-eat foods, shelf-stable items, and prepared mixes such as cake mix fall under the convenience food category. Pre-cut vegetables, bottled and tinned food, frozen meat, ready to cook or ready to serve foods, and many other convenience foods are available. The demand for dinner-time solutions among today's consumers is increasingly growing, as consumer meal consumption habits are dramatically changing. Many customers are able to invest money in the ready-to-eat market because they do not have the resources or skills to cook food at home. Portion managed packaging, in-store promotions, mergers and acquisitions, and health statements on labels are all common tactics that marketers have used in recent years. People want food items that cut down on cooking time, effort driving Non-Thermal Pasteurization Industry.
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Non-Thermal Pasteurization Market - Challenges
Product-related safety standards and complex production processes:
The Non-Thermal Pasteurization market's growth is hampered by complex manufacturing processes, product-related safety standards like Pulsed electric field, and stringent government regulations. The high initial investment required to enter the non-thermal pasteurization market is a major factor that may limit market growth. Furthermore, strict health-related regulations are another factor that is expected to limit the target market's growth to some extent, posing a major challenge to the beverage processing industry.
Non-Thermal Pasteurization Market - Landscape:
Non-Thermal Pasteurization Market top 10 companies are Bosch, Emerson, Elea Technology, Pulsedmaster, Nordion, GrayStar, Dukane, Symbios Technologies, CHIC Foods Co. Ltd. Buhler, Hiperbaric Espana, Avure Technologies, Chic Freshertech, and Avure Technologies.
Acquisitions/Product Launches:
In October 2020,Emerson acquired Open Systems International, Inc. for $1.6 billion in an all cash transaction. Emerson's current $1 billion independent software and engineering delivery services portfolio will be bolstered by this acquisition. As OSI Inc.'s advanced modular technology is combined with Emerson's Ovation control system, utility customers will be able to maximize energy efficiency from generation to consumer distribution, allowing the industry to achieve its target of renewables integration and grid stability.
Key Takeaways
Non-Thermal Pasteurization market growth is being driven by the need for tastier, additive-free food with a longer shelf life, natural colour and texture is driving up sales of premium and cold pressed juices.
Geographically, North America Non-Thermal Pasteurization Market held the largest revenue share of 39% in 2020 owing to the growing customer preference for low-calorie food products, high consumption of convenience food and rising concerns pertaining to health safety in the region. The scope of the Non-Thermal Pasteurization Market for various regions will be provided in the final report.
The Non-Thermal Pasteurization Industry is expanding owing to adoption of a new lifestyle with increased consumption of ready-to-eat foods, frozen items and processed foods.
The rising alcoholic beverage consumption, craft beer popularity, and social acceptance in both developed and developing countries is going to push the Non-Thermal Pasteurization industry forward during the forecast period 2021-2026.
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Source: MarketersMedia
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