StackMob Is ‘Heroku For Mobile’. And Proud Of It. And Potentially Just As Huge.

It was almost exactly two years ago that we first wrote about a company called Heroku . At the time, the Y Combinator startup was little more than a good idea: ease the development and deployment process a lot of other startups face by putting it in the cloud. Last month, Salesforce bought them for $212 million in cash . It's no wonder that a new startup, StackMob , doesn't mind being called a "Heroku for mobile". Truth be told, that is a pretty good way to describe what they're doing. They've created a cloud-based system to ease the development and deployment of mobile applications. Or even more simply put, " we're trying to solve the backend services for mobile applications ," is how co-founder Ty Amell phrases it. They want to be the single integration point for all the backend needs that an app developer may have.