DUBAI – Visitors of Dubai’s new Museum of the Future are expected to be welcomed into a multisensory experience with a scent that inspires imagination and curiosity. The bespoke scent was created by UAE-based aroma supplier, iScent, formulated with exacting standards to stimulate emotions, open visitors’ hearts and represent the beautiful culture of Dubai – an Emirati immersive experience.
The scent experts at iScent have crafted a bespoke fragrance described as ‘a work of art’. It was expertly blended by an iScent perfumer to complement the striking Shaun Killa-designed building and its innovative architecture.
The Dubai aroma company found their inspiration in the delicate poetry of Arabic calligraphy, which decorates the oval building’s exterior and pays homage to the strong connection between the past, present and future in this cosmopolitan city.
The bouquet opens with the sparkling citrusy scents of bergamot and grapefruit along with resin notes and a touch of spicy pepper that follows, to reinforce the middle note of traditional Frankincense and woody Cypriol, while base notes of myrrh and rich musk provide balance and grounding, creating an evocative scent designed to reflect the rich history and heritage of Dubai.
The bespoke composition led iScent to describe this dazzling fragrance as ‘an orchestration of the future’.
The Museum of the Future is just one such project completed in the past year. As well as welcoming museum visitors with a scent to inspire imagination and curiosity, iScent has also welcomed millions of international visitors to Expo 2020. The scent marketing company-curated the scent that is used across multiple areas of the much-vaunted World Fair, crafting an experience visitors will remember for many years to come.
Businesses are increasingly using scent to create an immersive experience for customers and influence behaviors with custom fragrance diffusers and bespoke aroma. Carefully curated scents can improve guest experiences and brand recognition, elicit positive emotional responses and even increase the amount of time a guest lingers.
iScent works with leading international business, from hotels to luxury stores and even residential units to craft scents that connect with each person’s emotional centers, creating profound associations and lasting memories.
The bespoke Museum of the Future fragrance is among one of the impeccable experiences that visitors can expect to resonate with, creating an alluring experience in the atmosphere and inviting their curiosity to explore further. A fitting contribution for the Museum of the Future, the crafted scent is infused with state-of-the-art technology throughout the location.
For more information, visit iscent.ae
About iScent
Leaders in scent marketing, the scent experts at iScent elevate senses and emotions through aroma and scent diffuser machines, combining perfumer expertise and cutting-edge technology. Working with brands, homes, offices and hotels, iScent crafts bespoke and supplies custom fragrances that elicit emotional response and influence behaviors, with clients across the UAE and beyond.
Media Contact
Company Name: IScent
Contact Person: Saif Madhat
Email: Send Email
Phone: +97142209137
Country: United Arab Emirates
Website: https://iscent.ae/
