ASM Global Names Lance Zanett Colorado Convention Center General Manager

ASM Global, the world’s No. 1 development, full-service venue and live events company, has named Lance Zanett as the new general manager of Colorado Convention Center in Denver, Colorado.

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Lance Zanett, General Manager, Colorado Convention Center (Photo: Business Wire)

Zanett has over 25 years of experience with the venue, where he was most recently the assistant general manager, demonstrating exceptional leadership and operational excellence that have been instrumental in CCC's success.

Leveraging ASM Global’s unmatched expertise and comprehensive service, Zanett will lead the company’s efforts in elevating CCC’s guest experience and operations, unlocking new opportunities to attract high-profile events, trailblazing sustainability in venues and event management, and delivering significant economic impact to the local community.

In making the announcement, Dan Hoffend, executive vice president, convention centers, ASM Global, said, “Lance’s exceptional leadership and deep understanding of Colorado Convention Center’s operations make him the ideal choice to lead this iconic venue into the future. His extensive knowledge of both the facility and its operations will be crucial as we continue to offer world-class experiences and drive innovation.”

Zanett’s appointment was a collaborative decision between the City and County of Denver’s Arts and Venues Department and Visit Denver, the official marketing arm of the city. Gretchen Hollrah, DAV director, said, “Lance’s longstanding commitment to Colorado Convention Center will be instrumental in further elevating Denver’s reputation as a world-class meeting and event destination.”

Visit Denver President and CEO Richard Scharf said, “Lance’s customer-focused approach and industry knowledge are key assets to maintaining and expanding the success of Colorado Convention Center.”

In his new role, Zanett will work closely with the destination and the stakeholders to ensure the CCC remains a premier destination for events of all sizes. “I am deeply grateful for the opportunity to serve as general manager of Colorado Convention Center,” Zanett said. “This facility is more than just a venue — it’s a hub for connection, innovation and community. I look forward to collaborating with our incredible team and partners to continue delivering exceptional experiences and shaping the future of Denver’s convention industry.”

With a recent $233 million expansion, the CCC is elevating the meetings and events experience with a new 80,000-square-foot rooftop ballroom, pre-function space and 20,000-square-foot outdoor rooftop terrace with sweeping views of the Rocky Mountains and Denver’s skyline. CCC upgrades, including technology improvements, are expected to generate an additional $85 million in annual economic impact for the local community while setting the venue at the forefront of innovation meetings and events.

About Colorado Convention Center

Owned by the City and County of Denver, Colorado Convention Center opened in 1990. With more than 100 professional meeting planners working together with architects to design every aspect of the building, the result was simple: a sensible, state-of-the-art facility with easy traffic flow to a stunningly beautiful building in the heart of downtown Denver. Expanded in 2005 and in 2024, Colorado Convention Center is well known as one of the most practical and “user-friendly” meeting facilities in the country. Colorado Convention Center is located within easy walking distance of nearly 13,000 hotel rooms, 300 restaurants, nine theaters in the Denver Performing Arts Complex, and a wide variety of shopping and retail outlets. For more information, visit https://denverconvention.com/.

About ASM Global

Award-winning ASM Global is the world’s No. 1 development and full-service venue company focused on client-first approaches for driving significant financial success. The company’s elite network spans five continents featuring a portfolio of more than 400 of the world’s most prestigious arenas, stadiums, convention/exhibition centers and performing arts venues.

ASM Global translates its unique visionary ownership experience into innovative project development, planning and execution; content programming; curated guest-immersive experiences; locally tailored solutions; and optimized revenue streams for our client’s properties and surrounding communities. Focused on value creation and economic growth, ASM Global realizes venue business potential to elevate the profitability and profile of our clients and partners. We cultivate strong, inclusive relationships with the communities we work and live in while championing the welfare and development of our employees and small business partners, resulting in a more cohesive, resilient and vibrant community.

ASM Global’s expertise and commitment extends across existing venue management, new venue development and transformative renovation projects across the most exciting properties in the industry, including Kai Tak Sports Park (Hong Kong), Caesars Superdome (New Orleans, Louisiana), The Moscone Center (San Francisco, California), AO Arena (Manchester, U.K.), The Greek Theatre (Los Angeles, California), Desert Diamond Arena (Glendale, Arizona) and Fishers Event Center (Fishers, Indiana).

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