The "Toys and Games in Japan, 2022" report has been added to ResearchAndMarkets.com's offering.
This Toys and Games in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth.
Value sales of both traditional toys and games and video games increased during the second year living with COVID-19, in 2021. Although there were some reversals of the 2020 gains in some categories, others grew well and supported overall growth in toys and games.
It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Key Topics Covered:
EXECUTIVE SUMMARY
- Toys and games in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for toys and games?
MARKET DATA
- Sales of Toys and Games by Category: Value 2016-2021
- Sales of Toys and Games by Category: % Value Growth 2016-2021
- NBO Company Shares of Toys and Games: % Value 2017-2021
- LBN Brand Shares of Toys and Games: % Value 2018-2021
- Distribution of Toys and Games by Format: % Value 2016-2021
- Forecast Sales of Toys and Games by Category: Value 2021-2026
- Forecast Sales of Toys and Games by Category: % Value Growth 2021-2026
TRADITIONAL TOYS AND GAMES IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
- A larger leap than in 2020
- Pokemon leads sales and growth
PROSPECTS AND OPPORTUNITIES
- Sustainability in traditional toys and games
- A good fit with e-commerce
CATEGORY DATA
- Sales of Traditional Toys and Games by Category: Value 2016-2021
- Sales of Traditional Toys and Games by Category: % Value Growth 2016-2021
- Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2016-2021
- NBO Company Shares of Traditional Toys and Games: % Value 2017-2021
- LBN Brand Shares of Traditional Toys and Games: % Value 2018-2021
- Distribution of Traditional Toys and Games by Format: % Value 2016-2021
- Forecast Sales of Traditional Toys and Games by Category: Value 2021-2026
- Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2021-2026
- Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2021-2026
VIDEO GAMES IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
- A major new brand in mobile games
- Nintendo Switch maintains its momentum
- PlayStation 5 cannot grow as expected
PROSPECTS AND OPPORTUNITIES
- How far can Nintendo Switch go?
- Computer games to see a better performance than console games
CATEGORY DATA
- Sales of Video Games by Category: Value 2016-2021
- Sales of Video Games by Category: % Value Growth 2016-2021
- NBO Company Shares of Video Games: % Value 2017-2021
- LBN Brand Shares of Video Games: % Value 2018-2021
- NBO Company Shares of Video Games Hardware: % Value 2017-2021
- LBN Brand Shares of Video Games Hardware: % Value 2018-2021
- NBO Company Shares of Video Games Software: % Value 2017-2021
- Distribution of Video Games by Format: % Value 2016-2021
- Distribution of Video Games Hardware by Format: % Value 2016-2021
- Distribution of Video Games Software by Format: % Value 2016-2021
- Distribution of Video Games Software (Physical) by Format: % Value 2016-2021
- Distribution of Video Games Software (Digital) by Format: % Value 2016-2021
- Forecast Sales of Video Games by Category: Value 2021-2026
- Forecast Sales of Video Games by Category: % Value Growth 2021-2026
For more information about this report visit https://www.researchandmarkets.com/r/c6j1gd
View source version on businesswire.com: https://www.businesswire.com/news/home/20221004005698/en/
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