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1.
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Name of the issuer
PEARSON PLC
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2.
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State whether the notification relates to (i) a transaction notified in accordance with DTR 3.1.2R; (ii) a disclosure made in accordance with LR 9.8.6R(1); or (iii) a disclosure made in accordance with section 793 of the Companies Act 2006.
BOTH (i) AND (ii)
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3.
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Name of person discharging managerial responsibilities/director
WILL ETHRIDGE
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4.
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State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person
N/A
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5.
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Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest1
HOLDING
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6
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Description of shares (including class), debentures or derivatives or financial instruments relating to shares
AMERICAN DEPOSITARY RECEIPTS (ADRs)
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7.
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Name of registered shareholder(s) and, if more than one, the number of shares held by each of them
WILL ETHRIDGE
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8.
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State the nature of the transaction
SALE
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9
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Number of shares, debentures or financial instruments relating to shares acquired
N/A
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10.
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Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)
N/A
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11.
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Number of shares, debentures or financial instruments relating to shares disposed
77,030 ADRs
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12.
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Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)
0.009423%
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13.
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Price per share or value of transaction
AVERAGE PRICE $18.7971 PER ADR
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14.
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Date and place of transaction
30 AND 31 MAY 2013
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15.
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Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)
485,768 0.05942%
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16.
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Date issuer informed of transaction
3 JUNE 2013
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17.
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Date of grant
N/A
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18.
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Period during which or date on which it can be exercised
N/A
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19.
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Total amount paid (if any) for grant of the option
N/A
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20.
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Description of shares or debentures involved (class and number)
N/A
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21.
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Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise
N/A
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22.
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Total number of shares or debentures over which options held following notification
N/A
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23.
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Any additional information
N/A
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24.
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Name of contact and telephone number for queries:
NATALIE DALE - 020 7010 2261
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Name of duly authorised officer of issuer responsible for making notification
NATALIE DALE, ASSISTANT COMPANY SECRETARY
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Date of notification: 3 JUNE 2013
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Notes: This form is intended for use by an issuer to make a RIS notification required by DTR 3.1.4.
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(1) An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.
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(2) An issuer making a notification in respect of a derivative relating the shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.
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(3) An issuer making a notification in respect of options granted to a director/person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24.
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(4) An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.
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