P&G moves away from ads and toward TV shows that go way beyond product placement

P&G Chief Brand Officer Marc Pritchard is intent on moving away from "annoying" ads and toward funding shows and other types of content that are "creative" rather than cluttering. It's funding a new show on National Geographic called "Activate," a six-part season focusing on extreme poverty, inequality and sustainability, produced with not-for-profit Global Citizen and production company Radical Media.