Advertising in movie theaters is growing faster than all other traditional ad formats — and China dominates

Ads shown before movies in theaters are set to generate $4.6 billion in revenue around the world in 2019, a 6.8% increase on last year. China dominates ad spend in cinemas, set to take $1.8 billion in 2019 and the country has accounted for 75% of global growth in cinema ad spend since 2015,