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Why the women behind this beauty company believe A.I. is the answer to flawless, age-defying skin

The U.S. facial skincare market is worth an estimated $7 billion. Yet despite the wealth of products and information available promising flawless, ageless skin, consumers are frustrated by the low success rate. Skincare start-up Proven Beauty believes personalized products have a much higher efficacy level and is using AI to determine the best ingredients for each individual.
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