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Future Forwarding launches new group website

By: PRLog
US and UK clients uniquely served through similar brand design but locally customized content to met local markets.
PRLog - Nov. 11, 2013 - ATLANTA -- Future Forwarding, a people and customer centric focused logistics company operating in the United Kingdom and the United States, unveiled their new global web presence today.

Future Forwarding’s new responsive and adaptive site is designed to create a similar brand experience on both sides of the Atlantic while focusing on the elements that make each unique.  Testimonials, access to online services and the focus as a central repository for information and resources for shippers in both countries were key drivers in the design.

Visitors have the ability to start at futureforwarding.com and select either the US or UK site, or they can go directly to each by visiting futureforwarding.us or futureforwarding.co.uk.  Both sites offer visitors details about services, resources to shippers, testimonials and ways to contact the individual branches with inquiries.

“We felt it important to design a site reflective of the company today and into the foreseeable future,” said Colin Smith, President of Future Forwarding in the United States.  “The site will be the hub of our digital activities, whether for customers who need access to the resources we offer through our online system or who want to use it as a starting point to access the websites of the government agencies who regulate their cargo.”

In addition to the news and Twitter feeds, future integrations include other social streams, content from their thought-leaders, white papers and case studies highlighting the solutions Future Forwarding offers their clients.

Alan Turner, Sales Director of Future Forwarding UK says, “Future Forwarding is delighted to see its new website launched and feels it truly reflects the message we are trying to broadcast.  We have always put a great emphasis on ‘building relationships’ and those relationships start with the people who work for us, many of whom have been with us for over 20 years.  Our new website sees us moving forward into the next stage of our development and as always, we will be ready and able to adapt to the ever changing world of International trade.”

The site, designed by logistics-niche boutique marketing and branding firm Position : Global, is the first multi-country offering.

Scott Case, Founder and Chief Storyteller, says, “We surveyed sites of many multinational operators to evaluate their approach to country-specific marketing and branding.  The challenge is insuring continuity of the company’s identity while localizing content and structure.  The subtle nuanced differentiators between the US and the UK will meet the needs of both markets perfectly.”

For more information, contact:

Colin Smith, Future Forwarding US

+1 (404) 608-0600

Alan Turner, Future Forwarding UK

+44 (0) 844 879 4977

Scott Case, Position Global

+1 (630) 410-2059

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