Instagram Founders: Instagram Is A “New Entertainment Platform” (TCTV)

Somewhere between yesterday afternoon and last night, Instagram hit 3 million users after only six months of existence. To put that into perspective, that's like 1% of the population of the US using a service that currently only fully exists on a iPhone. Instagram's explosive growth has made them the current go-to success story for pivoting and unleashed a torrent of buzz around the white hot photo-sharing space. But founders Kevin Systrom and Mike Krieger don't think of the service as just a simple way to share images, but as more of mechanism for users to tell stories and discover the world around them, a "new entertainment platform" the co-founders told me in an interview for TCTV yesterday.