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Path Fully Embraces Facebook And Busts Out Lenses For Pictures And Video — Including Premium Ones

Don't sleep on the mini mobile photo sharing battle that is going to take place at SXSW this year — the companies involved aren't. Following updates to PicPlz and Instagram , Path has just rolled out a significant update to their iPhone app. It brings four key things: Facebook sharing, lenses, an activity stream, and a new friend suggestion tool. Of these, the connection with Facebook is clearly the biggest. Up until now, Path has been a closed network in the sense that moments could only be shared with your Path friends. Unlike most social networks, which start out with sharing options to Twitter and Facebook (and even heavily encourage sharing to them to leverage their graphs), Path had been going it alone. But today that changes. Following the option to find friends via Facebook Connect which was added this past December , Path now allows you to publish moments to your Facebook Wall, the next logical step.
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