Pizza Superiority Determined In Massive Geek Eating Binge

Lots of people argue about which place has the best pizza. But only a geek's geek would get so obsessed that they spend a whole weekend determining as scientifically as possible exactly who's right and who's wrong. Enter David Shamma , a research scientist and Chicago style pizza snob. He argued with former Yahoo product guru Daniel Raffel about which Chicago joint had the best pizza. They failed to find common ground. So (of course) they asked a scientist and cognitive psychologist specializing in human-computer interaction to create and conduct an experiment to settle things.