Y Combinator Backed GazeHawk Heatmaps With Web Cams

You've normally got two choices in site heatmapping (figuring out where eyeballs land on your site), you can either buy costly specialized equipment ($40K) or pay a consultant to come into your office and use their own equipment, which costs upwards of 5k dollars. Y Combinator funded GazeHawk has figured out a more pared down and innovative solution: Why not use webcams? Co-founded by Brian Krausz and Joe Gershenson, newly launched GazeHawk is less expensive than most already existing eyetracking services at 1/10 the price. And heatmapping, something that required custom hardware and bringing people into a lab, now requires simple consumer hardware and proprietary software.