UserTesting.com: A Quick Way To See How People Are Actually Using Your Site

When it comes to designing a website, you can do all the tweaking you want, but you won’t know that your design actually works until people start using it. That’s where UserTesting.com , a startup that launched back in 2008, comes in. The service lets you quickly get usability feedback about your site by offering to pay people to complete certain tasks while recording their on-screen actions and voice. The site has recently added some key new features, and launched a new homepage to mark the occasion. Previously, UserTesting only had a fixed set of standard questions that it would ask all testers after they had evaluated a website. Now, it allows you to specify exactly which questions you’d like to ask in your post-test questionnaire. In addition, the website owners can now ask the testers follow-up questions after the video and initial response questions are complete.