Threshold Cycling introduces affordable cycling gear and fosters an inclusive, judgment-free community for riders of all experience levels.
-- Threshold Cycling: A Brand Built by Cyclists, for Cyclists
Threshold Cycling is a brand born out of passion, frustration, and a desire to change the landscape of cycling. Founded by Steve Hall, a passionate cyclist, Threshold Cycling was created to make cycling more accessible, inclusive, and enjoyable for everyone. Hall, an avid rider himself, realized there was a gap in the market—quality cycling gear that didn’t break the bank. The cycling world often seemed to be catering only to elite cyclists, making many newcomers feel alienated and discouraged from joining the sport. This prompted Hall to launch Threshold Cycling with a simple but powerful mission: to offer quality gear at affordable prices while building a welcoming community for cyclists of all levels.
Our Story: From Frustration to Community
The concept of Threshold Cycling emerged from Hall's own struggles with expensive cycling apparel and gear. As an enthusiastic cyclist, Hall found it disheartening that enjoying the sport was often inaccessible for many due to high costs. The elitist attitudes and exclusionary culture around cycling were barriers that prevented many potential riders from fully embracing the sport. Hall knew there had to be a better way—a way to remove those barriers and invite everyone to ride. Threshold Cycling was founded with the idea that cycling should be for all.
The brand’s emphasis on affordability, inclusivity, and community quickly became the foundation upon which it built its reputation. Today, Threshold Cycling stands out as a cycling brand that isn’t focused on trends or influencer marketing. Instead, it is about making cycling enjoyable, approachable, and accessible, regardless of experience or body type.
Our Mission: A Commitment to Accessibility and Inclusivity
Threshold Cycling aims to change the narrative around cycling by focusing on the needs of everyday riders. The company’s mission is clear: to make cycling more accessible and inclusive by providing high-quality, affordable gear and apparel. Whether you're a seasoned road cyclist or a newcomer to the sport, Threshold Cycling strives to ensure every rider feels welcome.
"At Threshold Cycling, we’re not just selling gear—we’re building a community," says Steve Hall, founder of Threshold Cycling. "I want to help more people get on bikes, experience the joy of cycling, and enjoy a judgment-free, supportive environment."
Affordable Gear, Without Compromise
Threshold Cycling is committed to offering high-quality cycling gear at competitive prices. By working directly with manufacturers and cutting out unnecessary middlemen, the brand ensures that customers can access top-tier products without inflated costs. The company frequently offers sales and promotions, making cycling gear even more affordable.
The brand’s product range includes cycling apparel such as jerseys, bib shorts, and accessories designed for everyday cyclists. What sets Threshold apart is its commitment to inclusivity—each product line features a variety of sizes, including plus-size options, so that cyclists of all body types can enjoy the comfort and performance of well-fitting gear.
Expert Advice, Always Within Reach
Threshold Cycling is not just a retailer; it’s a resource. The company provides expert advice and recommendations to help cyclists find the best gear for their specific needs. Whether it's suggesting a suitable helmet, helping with bike fit, or offering tips for new cyclists, the Threshold Cycling team is always available to lend a hand.
"Many cyclists feel overwhelmed when starting out, and we’re here to make that process easier," Hall explains. "Our goal is to be approachable and helpful, providing knowledge that ensures every cyclist has the best experience possible."
Building a Community of Like-Minded Cyclists
Threshold Cycling isn't just about selling products; it’s about fostering a vibrant, inclusive community. The company hosts regular group rides, both virtual and in-person, where cyclists can connect, share experiences, and support each other. One of the brand's most popular offerings is its virtual rides on Zwift, an online cycling platform. These rides are open to cyclists of all skill levels, and they’re a great way for riders to participate in challenges, get advice, and enjoy cycling in a fun, supportive environment.
Through its social media channels, Threshold Cycling encourages riders to share their experiences, photos, and stories. The brand's presence on platforms like Facebook, Instagram, and BlueSky helps maintain a connected community, and the company is always eager to hear from its members.
Why Threshold Cycling Stands Out
Unlike many cycling brands, Threshold Cycling isn’t interested in mimicking the latest trends or catering only to influencers. The brand's focus is on real cyclists—the everyday riders who enjoy cycling for the freedom, fitness, and fun it provides. The brand’s commitment to providing value for money, alongside an inclusive, judgment-free atmosphere, is what sets it apart from the competition.
Threshold Cycling is not just about products; it’s about ensuring every cyclist feels supported, valued, and part of something bigger. It’s about offering riders the freedom to enjoy the sport without feeling judged or excluded.
Join the Threshold Cycling Community
Threshold Cycling invites all cyclists, regardless of experience or background, to join its growing community. Whether you're new to cycling or a seasoned rider, Threshold Cycling provides a welcoming space for all. You can join in on the fun by participating in the company's Zwift group rides or by following them on social media. No matter where you are in your cycling journey, Threshold Cycling is here to help you reach your goals, offering great gear and expert advice every step of the way.
For more information, visit the official Threshold Cycling website at https://thresholdcycling.com or follow Threshold Cycling on social media.
About Threshold Cycling
Threshold Cycling was founded by Steve Hall, an avid cyclist committed to making cycling more accessible and enjoyable for all. The brand is dedicated to offering affordable, high-quality cycling gear while building a community that welcomes riders of all abilities. From competitive road cyclists to newcomers, Threshold Cycling’s mission is to break down the barriers to cycling and create a more inclusive, supportive space for riders of all backgrounds.
Media Contact
Name : Steve Hall
Email : steve@thresholdcycling.com
Website: https://thresholdcycling.com
Facebook: @thresholdcycling
Instagram: @thresholdcycling
BlueSky: @thresholdcycling.bsky.social
Youtube : officialthresholdcycling
Contact Info:
Name: Steve Hall
Email: Send Email
Organization: Threshold Cycling
Website: https://thresholdcycling.com/
Release ID: 89150965
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