Fobi AI Appoints Bruce Cleland as Vice President of Marketing

Fobi welcomes Bruce Cleland as VP of Marketing, prepared to drive exponential growth and elevate market positioning.

VANCOUVER, BC, March 13, 2024 (GLOBE NEWSWIRE) -- Fobi AI Inc. (FOBI:TSXV) (FOBIF:OTCQB) (the “Company” or “Fobi”), an industry leader in harnessing AI and data intelligence to enable digital transformation, is pleased to announce the Company has appointed Bruce Cleland as the Vice President of Marketing. The new addition to the company’s senior management team will further accelerate the company’s growth and strengthen its market presence.

Bruce Cleland is a skilled sales and marketing executive with a proven track record of scaling companies from start-up to market leadership. His expertise lies in positioning companies at the forefront of their industry, preparing marketing teams for rapid expansion, and driving exponential growth. Prior to joining Fobi AI, Bruce served as the Chief Marketing Officer at SNAP Financial, a leading fintech company specializing in home improvement and insurance premium financing. During his tenure, Bruce led market expansion across Canada and into the United States, culminating in a significant increase in revenue from $150M to $650M. His strategic leadership and innovative approach were instrumental in developing and driving the adoption of their industry-leading mobile lending platform, the SNAP app.

Prior to his role at SNAP Financial, Bruce founded Momentum Marketing, where he provided strategic consulting services to startups across various sectors, including edtech, action sports, and online media. He also co-founded Bullseye Communications Group, a marketing agency that catered to SMBs in retail, technology, and sporting goods. Bruce's strategic vision and leadership were instrumental in guiding Bullseye to a successful acquisition by Radiant Communications.

Leveraging his expertise in driving exponential growth and positioning companies for industry leadership, Bruce will be a catalyst for Fobi’s marketing initiatives, propelling the company towards increased success.

Bruce Cleland, VP of Marketing for Fobi, states: “Joining Fobi.ai presents an incredible opportunity to be at the forefront of a transformative time in mobile wallet pass technology. My decision to become part of the Fobi team stems from my profound belief in the company's vision and the groundbreaking technology it brings to the table. This is a pivotal moment in the industry, and Fobi.ai stands out as a beacon of innovation, pioneering in areas that redefine how businesses engage with data to drive decisions and foster meaningful connections.

Fobi grasps the wallet pass experience like no other company. Every organization should be asking themselves, 'What’s our wallet pass strategy?' When you combine Fobi’s technology and mobile wallet pass expertise, we are uniquely positioned to help our partners capitalize on this massive opportunity.”

Rob Anson, CEO of Fobi, states: “I am extremely honored to welcome Bruce to our team. His immense experience and exceptional leadership skills will undoubtedly be a valuable asset to our company.

The timing of Bruce's arrival aligns perfectly with the anticipated growth of our organization and the abundance of new opportunities that lie ahead.

Bruce's presence will greatly benefit our young marketing team, as he will provide invaluable mentorship. Together, we will refine our messaging and elevate our go-to-market positioning to align with our latest venture into the healthcare, sports, and entertainment sectors.”

This press release is available on the Fobi website.

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About Fobi AI

Founded in 2017 in Vancouver, Canada, Fobi is a leading AI and data intelligence company that provides businesses with real-time applications to digitally transform and future-proof their organizations. Fobi enables businesses to action, leverage, and monetize their customer data by powering personalized and data-driven customer experiences, and drives digital sustainability by eliminating the need for paper and reducing unnecessary plastic waste at scale.

Fobi works with some of the largest global organizations across retail & CPG, insurance, sports & entertainment, casino gaming, and more. Fobi is a recognized technology and data intelligence leader across North America and Europe, and is the largest data aggregator in Canada's hospitality & tourism industry.

On behalf of the Board of Directors of the Company
“Rob Anson”

Rob Anson
Chief Executive Officer and Director

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