Puyallup, WA – Highstreet Advertising, an industry-leading marketing and design agency based in Puyallup, WA, has proudly donated its time and creative expertise to design a new logo for Searchlight Squad. This organization is dedicated to helping families find their missing loved ones. This collaboration underscores Highstreet Advertising’s ongoing commitment to using its talents for meaningful causes and supporting organizations that make a difference in the community.
Searchlight Squad is a volunteer-driven initiative that provides resources, advocacy, and on-the-ground search efforts to aid families facing the unthinkable trauma of a missing loved one. By leveraging modern search strategies, social media awareness, and community involvement, the organization is vital in bringing hope and assistance to families in need.

"When we heard about the incredible work Searchlight Squad does for families in crisis, we knew we wanted to help in any way we could," said Leonard Witucke, Branding Specialist at Highstreet Advertising. "Designing a strong, recognizable brand identity was one way we could contribute to their mission. A well-crafted logo can help create trust, raise awareness, and increase visibility for their vital work."
The newly designed logo represents Searchlight Squad’s unwavering dedication to illuminating the path toward answers and reunions. The design incorporates elements symbolizing guidance, vigilance, and hope - values that define the organization’s mission. The thoughtful and striking visual identity will be featured on Searchlight Squad’s website, social media platforms, apparel, and outreach materials, ensuring their cause reaches as many people as possible.
Searchlight Squad founder Michael Ennis expressed deep gratitude for Highstreet Advertising’s contribution: "Having a professional logo that captures the essence of our mission is a game-changer for us. It helps us establish a stronger presence and connect more effectively with families, volunteers, and supporters. Highstreet Advertising’s generosity and creativity mean so much to our team and the people we serve."

This initiative aligns with Highstreet Advertising’s broader mission of giving back to the community and supporting organizations that create a positive impact. Over the years, Highstreet has worked with various nonprofits, local businesses, and advocacy groups, providing marketing expertise and design services to amplify their efforts.
"At Highstreet Advertising, we believe in the power of good design and meaningful storytelling," Leonard added. "When we can use our skills to support an organization like Searchlight Squad, it’s more than just design work - a way to contribute to something bigger than ourselves."
About Highstreet Advertising, Inc.
Visit Searchlight Squad's website at https://searchlightsquad.org/ for more information about its mission and how to support it. Visit Highstreet Advertising's website at www.highstreetad.com to learn more about its website and logo design services.
Media Contact

Name
Highstreet Advertising, Inc.
Contact name
Jeffrey Hochstrasser
Contact phone
253-845-0230
Contact address
4111 S Meridian #101
City
Puyallup
State
WA
Zip
98373
Country
United States
Url
http://www.highstreetad.com/