University of Phoenix Earns Prestigious ADDY® Awards from Phoenix Chapter of American Advertising Foundation

The University was honored with two ADDY® Awards for creative excellence in campaigns

University of Phoenix is proud to announce its recent recognition by the Phoenix Chapter of the American Advertising Federation (AAF) with two prestigious ADDY® Awards. The university received a Gold ADDY Award for the video “The New Workforce” and a Bronze ADDY Award for the video “Driven,” a tribute to the perseverance of its graduates. The awards ceremony held March 7, 2025, at The Duce in Phoenix, celebrated these outstanding achievements.

“Great creative has been a hallmark of University of Phoenix,” says Chief Marketing Officer Steve Gross. “It’s rewarding to see the team continue to produce excellent work that generates results and then get honored with these two ADDY awards.”

The ADDY® Awards, presented in two distinct categories—Elements of Advertising (Video Editing) and Film, Video, and Online Sound Branded Content (Entertainment)—were awarded for the University’s “The New Workforce” and “Driven” campaigns, respectively.

“At University of Phoenix, our success is a testament to the collaborative spirit and innovative approach of our entire team,” shares Senior Creative Director Chad Garnes. “By deeply understanding our audience and focusing on impactful storytelling, we’ve been able to create engaging content that resonates with our community.”

According to the AAF, the ADDY® Awards represent the advertising industry's largest and most representative competition, attracting more than 25,000 entries every year in local AAF Ad Club competitions. The mission of the American Advertising Awards is to recognize the creative spirit of excellence in the art of advertising. Conducted annually by the AAF, the local tier of the American Advertising Awards is the first of a three-tier, national competition. At the second tier of the competition, which University of Phoenix will enter, local ADDY® winners compete against winners from other local clubs in one of 15 district competitions. District ADDY® winners are then forwarded to the third tier, the national stage of the American Advertising Awards.

Selection of the most creative entry at each level is determined by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold ADDY® is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY®.

University of Phoenix previously received ADDY® awards from the Phoenix Chapter in 2024, 2023, 2022, and 2020.

Learn more about the Phoenix Chapter of the AAF here.

About University of Phoenix

University of Phoenix innovates to help working adults enhance their careers and develop skills in a rapidly changing world. Flexible schedules, relevant courses, interactive learning, skills-mapped curriculum for our bachelor’s and master’s degree programs and a Career Services for Life® commitment help students more effectively pursue career and personal aspirations while balancing their busy lives. For more information, visit phoenix.edu.

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"By deeply understanding our audience and focusing on impactful storytelling, we’ve been able to create engaging content that resonates with our community."