Two Mitel Leaders Recognized on the Prestigious 2025 CRN® Channel Chiefs List

Steve Loebrich and Steffen Kruger recognized for their efforts driving Mitel’s channel strategy

Mitel, a global leader in business communications, today announced that CRN^®, a brand of The Channel Company, has named Steve Loebrich, Head of Channel and Distribution Sales and Steffen Kruger, Head of Global Partner Program, to the prestigious 2025 CRN^® Channel Chiefs list, which recognizes the IT vendor and distribution executives who are driving strategy and setting the channel agenda for their companies.

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Steve Loebrich and Steffen Kruger recognized for their efforts driving Mitel’s channel strategy. (Graphic: Business Wire)

Steve Loebrich leads Mitel’s channel sales team across the United States and Canada with extensive experience in sales, technical marketing, and product management. His approach to onboarding new partners and enhancing value-added services has driven quarter-over-quarter growth and transformed how Mitel supports partner engagements with customers by showcasing the benefits of value-based selling. Over the past year, Steve has also worked to further integrate Mitel’s distribution partners into the UC leader’s channel activities.

“At Mitel, our focus is empowering our channel partners,” said Loebrich. “Working together, we have a significant market opportunity to provide customers with modern business solutions that provide the flexibility to adapt to changing business needs while ensuring resiliency and security. That’s why I am so focused on listening, staying open-minded, and thinking creatively with our partners while aligning with Mitel's strategic goals. It's more important than ever that our partners not only understand our vision but also feel excited about our journey together.”

This is the second consecutive year Steffen Kruger has been named a CRN Channel Chief. He serves as Mitel’s Head of Global Partner Program and, with over 40 years of service, sales, and channel operations experience, has built a reputation for successfully leading high-performing global teams through significant business change. Last year, he introduced and implemented a new partner relationship management tool and partner portal, which delivered on a significant commitment made by Mitel to its more than 6,000 channel partners.

“I am very grateful to once again be named a CRN Channel Chief,” said Kruger. “Mitel continues to invest in our channel community to make it as easy as possible for partners to sell our solutions while providing a high degree of data transparency. As we continue this digital transformation in 2025, I look forward to working with our extensive partner network to deploy new tools that enhance wallet share and help them tap into the growing demand for hybrid communication solutions while building lasting revenue streams.”

The Channel Chiefs list, released annually by CRN, showcases the top leaders throughout the IT channel ecosystem who work tirelessly to ensure mutual success with their partners and customers.

“This year’s honorees exemplify dedication, innovation, and leadership that supports solution provider success and fosters growth across the channel,” said Jennifer Follett, VP, U.S. Content, and Executive Editor, CRN, at The Channel Company. “Each of these exceptional leaders has made a lasting channel impact by championing partnerships and designing creative strategies that get results. They’ve set a high bar in the channel, and we’re thrilled to recognize their standout achievements.”

CRN’s 2025 Channel Chiefs list will be featured in the February 2025 print issue of CRN^® Magazine and online beginning February 3rd at www.CRN.com/ChannelChiefs.

About Mitel

A global market leader in business communications powering more than two billion business connections, Mitel helps businesses and service providers connect, collaborate, and provide innovative services to their customers. Our innovation and communications experts serve business users in more than 100 countries. For more information, go to www.mitel.com and follow us on LinkedIn and X @Mitel.

About The Channel Company

The Channel Company (TCC) is the global leader in channel growth for the world’s top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.

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