New brand campaign embraces flip phones as an answer to constant distractions and social media
Consumer Cellular, the Most Awarded Brand for Wireless Customer Support among Value MVNOs by J.D. Power, is introducing a new point of view in a world dominated by technology, with the new “Shot on Flip Phone” campaign. From Zoomers to Boomers, “Shot on Flip Phone” delivers a message of human connection and simplicity to help break through "notification fatigue,” and instead help you enjoy life in the moment.
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Consumer Cellular launches "Shot on Flip Phone" campaign highlighting the freedom that comes with options to communicate on your terms. (Graphic: Business Wire)
Harkening back to the omnipresence of a campaign about capturing the perfect picture, Consumer Cellular presents a counterpoint: life as it appears through the lens of a flip phone. Focusing on candid, off-the-cuff moments, Consumer Cellular highlights that life isn't about curated perfection and projection; it's about the genuine moments that connect us. The "Shot on Flip Phone" campaign celebrates the joy of staying connected with loved ones, capturing authentic life experiences, and embracing the imperfections that make each moment unique.
“The inception of the 'Shot on Flip Phone' campaign came from the realization that our technology-driven world often encourages a culture of perfection, projection and and a continuous fear of missing out. Nowadays in social settings, the constant distractions and never-ending urge to document every moment tempt us to give a prominent spot on the table for our smart phones,” said Craig Lister, Chief Marketing Officer at Consumer Cellular. “The 'Shot on Flip Phone' campaign seeks to rekindle our ability to live in the moment, led by our new IRIS Flip that offers everything you need in a phone, with nothing you don’t.”
The IRIS Flip is a new-to-market phone crafted with input from customers who desired a larger screen, clear buttons (including power, speaker, and emergency buttons), and voice-to-text capabilities. Featuring a spacious 3.2" screen – the largest in the market, it is tailored to meet the unique needs of Consumer Cellular's diverse customer base. The new phone offers essential online features without a constant bombardment of notifications, embodying the perfect balance of simplicity and connection which appeals to users of all ages. In fact, through a recent survey, Consumer Cellular uncovered that Boomers and Gen Zers are interested in flip phones for the same main reasons: fewer distractions, because they are easier to use, and to minimize tech dependency.
The "Shot on Flip Phone" campaign extends from Consumer Cellular’s "Freedom Calls" campaign released earlier this year, challenging stereotypes about aging and emphasizing the vibrancy of people in their 50s and beyond. As a brand that offers all customers freedom from expensive phone plans, unnecessary fees, and long-term contracts without any sacrifice in quality, "Shot on Flip Phone" also highlights the freedom that comes with options to communicate on your terms.
The Shot on Flip Phone campaign launches with media support encompassing print and out-of-home advertisements across New York City in addition to influencer content in digital and social channels. All campaign images were captured using the IRIS Flip. The IRIS Flip is available now at ConsumerCellular.com and through nationwide call centers. For more information or to purchase, please visit ConsumerCellular.com or call (888) 345-5509.
About Consumer Cellular
Consumer Cellular is the top-rated wireless provider that provides cellphones and no-contract service plans primarily to those 50+. Founded over 25 years ago on the belief that everyone should have affordable access to the safety and convenience of cellular service, they have become well known for their 100% U.S. based, award-winning customer support. Consumer Cellular has been honored by J.D. Power as #1 in Customer Service among Value MVNOs, 15 Times in a Row, making it the Most Awarded Brand for Wireless Customer Support among Value MVNOs. Additionally, the company has been ranked on the Inc. 5000 list 12 times. The company has been an approved AARP Provider for over 14 years and offers AARP members exclusive discounts on service. The Scottsdale, AZ. based company is privately held with 2300 employees and utilizes the nation's largest voice and data networks, which cover 99 percent of the U.S. population. Consumer Cellular's wireless phones and plans are sold nationwide at leading retailers such as Target and Walmart, as well as directly to consumers at ConsumerCellular.com or (888) 345-5509. For J.D. Power 2022 Wireless Customer Care Mobile Virtual Network Operator Study award information, visit jdpower.com/awards. For cellphone tutorials, features, applications, and company news, connect with Consumer Cellular on Facebook, Twitter, and YouTube.
View source version on businesswire.com: https://www.businesswire.com/news/home/20231016900296/en/
