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GE Profile™ Offers New Laundry Lineup With a Smarter Experience Powered by Alexa and AI Technology

Now available nationwide, GE Profile top and front load laundry appliances merges sleek design with intuitive features

GE Profile™ announced the availability of its Top Load 900 series, the first-ever washer with Alexa built in and latest addition to the series announced earlier this year as part of the new GE Profile laundry portfolio.

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GE Profile™ announced the availability of its Top Load 900 series with built-in Alexa. (Photo: GE Appliances, a Haier company)

GE Profile™ announced the availability of its Top Load 900 series with built-in Alexa. (Photo: GE Appliances, a Haier company)

As a brand that’s rooted in innovation, GE Profile’s decision to integrate Alexa into its latest laundry machines stemmed from consumer demand for a more personalized and smarter experience. As the first-ever washer with a built-in Alexa, owners can dance to their favorite song, check the weather, set their clean cycles to specific care instructions or stain removals, and more.

With thousands of utterance combinations Alexa can recognize, customers can ask Alexa to name specific fabrics such as blankets, cashmere, jeans, or even gym clothes. They can also ask Alexa to identify types of stains like “chocolate bar,” “deodorant,” or “pinot noir,” and the machine will adjust automatically to provide a wash tailored to the request. By eliminating the guesswork and enhancing performance, doing laundry can be simplified and easy.

“This product gives our owners a more personalized laundry experience by making the machine more intuitive to the needs of the household and those who live there,” said executive director of clothes care at GE Appliances, Michael Mattingly. “You no longer have to know what setting washes grass stains or how to care for silk… just ask Alexa and the washer and dryer will do the rest.”

Beyond its built-in Alexa, the Top Load 900 series also has Enhanced Smarter Wash Technology that uses adaptive technology to deliver a stronger clean. With this technology, consumers have the ability to adjust the cycle based on the desired power and care for each item. On top of this, Smart Wash and Smart Rinse features rely on sensors to measure soil and detergent levels to help minimize wash times and deliver better fabric care.

The Smart Dispense feature allows users to scan their detergent type into the SmartHQ app and the laundry unit will dispense the precise amount of detergent needed per load without the need to store the bottle. With Fabric Refresh, the dryer adds a fresh scent and de-wrinkles clothing by diffusing and circulating a wrinkle releaser from an auto-dosing dispenser that holds up to eight ounces.

When connected to home Wi-Fi through the free SmartHQ app, customers can receive alerts, manage their laundry loads remotely, and receive software updates that allow the technology to get better over time.

Finally, Microban® Antimicrobial Technology is built into components including the gasket, dispenser and draining system delivering Protection That Lives On™ load after load to help prevent the growth of odor-causing bacteria. Plus, the washer is extra-large with additional capacity while also allowing owners to reach the bottom with comfort and ease.

“GE Profile is all about taking the everyday tasks people think can only be done one way and challenging that norm by creating smarter solutions,” said Todd Getz, executive brand director for GE and GE Profile. “We’re proud to release the first ever washer with Alexa built in as the smartest washer in its class.”

The Top Load 900 Series builds on the new GE Profile top-load line-up that launched last year, including the Top Load 600 and 700 series as well as the Front Load 950. Industry-leading features on the Front Load 950 include:

  • Adaptive Smart Dispense gives consumers the ability to adjust the amount of detergent dispensed depending on the type of detergent used directly in-app
  • Stain Guide and AI-Powered wash and dry means the unit does the work for the user, knowing exactly how to treat tough stains and wash delicate fabrics
  • One-step wash and dry cycle that lets users wash and dry a small load entirely inside the washer without needing to transfer clothing to the dryer

The GE Profile Top Load 900 Series is now available in Diamond Gray and Sapphire Blue for a suggested retail price of $1,299 at retailers nationwide. The GE Profile Front Load 950 Series is available in Carbon Graphite for a suggested retail price of $1,549.

For more information about the GE Profile laundry portfolio, visit: More information about GE Profile and its range of products can be found at and on Instagram, Pinterest or YouTube by following @geappliances.

Alexa and all related marks are trademarks of, Inc. or its affiliates.

About GE Appliances

GE Appliances strives to make the world a better place, and its team is committed to leading in the communities where employees live and work. A purpose-rooted and passion-driven organization, GE Appliances believes there is always a better way. It sells products under the Monogram®, Café™, GE Profile™, GE® Appliances, Haier, and Hotpoint brands. Products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems, water heaters and small appliances. For more information, visit


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