As Part of its Channel Success Platform™, 360insights Introduces Dedicated Industry Clouds for the Telecom, Media & Technology (TMT), Pharma, Auto & Manufacturing Markets
360insights, the leading Channel Incentives Management (CIM) provider, introduced today comprehensive cloud solutions designed to automate incentives management across industry sectors, including TMT, Pharma, Auto and Manufacturing. The move to create industry-specific, incentive automation (IA) clouds comes as 360insights continues to accelerate innovation for its customers’ unique business needs.
The dedicated clouds that exist on top of the Channel Success Platform™ offer brands new tools for embedding smart, personalized and connected experiences anywhere. Each unique cloud brings the entire industry ecosystem of suppliers, partners and customers together to more accurately forecast, plan and drive predictable business performance. From automating manual processes, to gaining real-time tracking against valuable KPIs like partner engagement, demand creation, sales cycle length and pipeline, companies are now able to effortlessly manage complex incentive plan design and execution like never before.
“No other CIM provider is delivering this kind of cloud-based partner experience that empowers companies to engage with their partner ecosystems in entirely new ways,” said Jason Atkins, founder & CEO of 360insights. “Our move to the cloud is a game-changer for 360insights and our customers and will drive an unparalleled level of innovation across our entire industry.”
While 360insights will launch the TMT, Auto, Pharma and Manufacturing clouds first, other industries will be added based on client needs. Comprised of purpose-built apps with industry-specific data models and pre-built business processes, 360’s clouds deliver a partner experience that is actionable, interactive, and gamified. Built with scalability in mind, brands will also be able to run more streamlined, data-driven global incentive programs that are fully automated to improve customer satisfaction.
“Whether it’s a B2B, B2C or B2B2C channel, once an ecosystem is configured on the cloud, channel partners are able to expose multiple programs, promotions and content to different participants based on eligibility, tiers, roles, regions, countries,” said Chris Osborne, Vice President of Product Management and Insights at 360insights. “Additionally, companies are able to differentiate communication, participating products or services, promotions, benefits, and rule structures - providing a unique, intuitive and easy-to-use experience.”
The rollout of the industry-specific clouds come as 360insights is experiencing explosive growth. The company is now the largest pure-play CIM provider globally, with the first and only integrated SaaS solution that automates incentive programs while gathering valuable channel insights.
The clouds, as part of the Channel Success Platform™, are available to current customers within their familiar 360insights environment – also allowing clients to maintain and expand upon the core functionality they’ve come to love from 360insights for more than a decade. For more information about the Channel Success Platform™ and the industry-specific cloud offerings, or to request a demo click here.
About 360insights
360insights is a global channel technology provider offering its Channel Success Platform™, with the first integrated cloud solution enabling brands to manage, measure and optimize consumer rebates, SPIFFs, volume incentives, MDF/CO-OP, sales allowances, points programs, and associated spending using data-driven channel insights, all underpinned with concierge support including program design and management, regulatory and compliance services, help desk, claims adjudication and payment services. Learn more at https://360insights.com/.
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