Dubai, UAE – April 13, 2025 – Suphiyan Assainar, the visionary entrepreneur known as the “King of Tob,” and Managing Director of Royal Falcon Group, is once again making headlines across the GCC and beyond with the official launch of their highly anticipated innovation: the Falcon Nicotine Pouch, along with Falcon Vapes and Falcon Organic Leaf. These revolutionary products are part of a bold movement aimed at helping people “Quit Smoking and Save Lives.”
During a recent press conference in Dubai, Mr. Assainar delivered a brilliant 60-second insight into the future of personalized health and scientific wellness—specifically in the realm of tobacco manufacturing. He emphasized a new era driven by digital health, artificial intelligence, social networks, precision analytics, and sustainable manufacturing—one that will inevitably transform and surpass the traditional cigarette industry.
“We are entering a quantitative era where wellness meets innovation,” said Mr. Assainar. “Falcon Nicotine Pouches represent our commitment to a smoke-free future. These smokeless alternatives are designed not only to reduce harm but to replace cigarettes altogether. We are making it easier to quit smoking by placing Falcon products in vending machines across the GCC, ensuring accessibility and convenience for every user.”
The Royal Falcon Group, long known for its stronghold in the global cigarette market, is now pivoting towards a future-forward strategy—focusing on smoke-free alternatives and building leading brands that align with evolving global health standards.
The Ecosystem Approach to Industry Transformation
Addressing the broader industry shift, Mr. Assainar highlighted the importance of adapting to the changing landscape of consumer needs, production efficiency, and environmental responsibility. He explained how Royal Falcon is employing an ecosystem approach to achieve this transformation—by collaborating with multiple partners, suppliers, and service providers rather than relying solely on proprietary solutions.
“Our strategy is not just about solutions,” he said. “It’s about listening to the customer and delivering value through a comprehensive, integrative ecosystem. We understand the tobacco industry needs to be faster, more cost-effective, and above all—more sustainable.”
Sustainability as a Cornerstone
Faisel Punnakkadan, the International Corporate Consultant of Royal Falcon Group, widely regarded as the “Corporate Strategy Orchestrator,” echoed this commitment to sustainability.
“Sustainable thinking is at the heart of everything we do,” said Punnakkadan. “Our business strategy is rooted in responsible practices—from waste management and energy efficiency to e-mobility and environmental restoration. We only have one Earth, and we have a responsibility to protect it.”
He stressed that sustainability also encompasses social justice and equality, underlining the importance of creating systems that are just as fair as they are efficient.
Factory of Excellence: A Vision for the Future
The company’s Advisory Board Director at IMEA Ventures also spoke on the long-term vision behind Falcon’s success, outlining the “Factory of Excellence” model. This comprehensive approach helps businesses prepare for future challenges by aligning operational strategy with real-time, actionable improvements.
“We guide companies using our E2E (End-to-End) methodology,” the director explained. “From the factory gate to the final product, we assess every aspect to create a smarter, more adaptable enterprise. It’s not about isolated machines—it’s about an integrated vision.”
Direct to Consumer Innovation
Royal Falcon’s launch strategy is centered on accessibility. By leveraging vending machine distribution across the GCC, the company is creating direct-to-consumer channels that deliver convenience and promote smoking cessation.
“We are not just launching a product,” said Mr. Assainar. “We are launching a movement toward better health and a smoke-free society.”
As the world moves rapidly toward digital and sustainable futures, Royal Falcon Group is positioning itself as a leader not only in innovation but in responsibility.
Kindly join the movement to ensuring healthy habits by quitting smoking and saving lives today. Call us on +971 566600037 or +971 582169786 for more information.
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