The Fresh Factory Commences Trading on the Frankfurt Stock Exchange

CAROL STREAM, IL / ACCESSWIRE / January 7, 2022 / The Fresh Factory B.C. Ltd. (CSE:FRSH) ("The Fresh Factory" or the "Company"), a mission-driven company for fresh and clean-label food and beverage brands, is pleased to announce that its subordinate voting shares (the "Shares") have commenced trading on the Frankfurt Stock Exchange under the ticker "Q4Z". The Company's Shares are now cross-listed on the Canadian Securities Exchange (CSE:FRSH) and the Frankfurt Stock Exchange (FRA:Q4Z).

"Our entrance into the European capital markets via the largest exchange in Germany marks an exciting day for The Fresh Factory and its shareholders. Boosting liquidity and an expanded global investor base allows us to share our story with investors seeking innovation, sustainability and performance in the plant-based sector," said Bill Besenhofer, CEO and Co-Founder.

The Frankfurt Stock Exchange, operated by Deutsche Börse AG, is the largest of the seven stock exchanges in Germany.

About The Fresh Factory B.C. Ltd.

The Fresh Factory is a vertically integrated company focused on accelerating the growth of the plant-based, clean-label food and beverage brands of tomorrow. The Fresh Factory owns or partners with emerging brands in the plant-based space to develop, manufacture, and sell products made from fresh produce and recognizable ingredients. It operates from its centrally located manufacturing facility near Chicago, serving customers across the US. As a B Corporation, The Fresh Factory is ESG-focused, driven to make a lighter, greener impact on the environment and a stronger, positive impact on local communities and the food supply system as a whole. Learn more about The Fresh Factory at http://www.thefreshfactory.co/ and find The Fresh Factory on social media at: Instagram, Twitter and LinkedIn.

To receive news and updates about The Fresh Factory, visit our website www.thefreshfactory.co.

Contacts
Bill Besenhofer
CEO and Co-Founder
1-877-495-1638
info@thefreshfactory.co

Alyssa Barry
Media and Investor Relations
1-877-495-1638
healthyinvestors@thefreshfactory.co

Forward-Looking Statement

This news release contains "forward-looking statements" or "forward-looking information" (collectively referred to hereafter as "forward-looking statements") within the meaning of applicable Canadian securities legislation. All statements that address activities, events, or developments that Company expects or anticipates will, or may, occur in the future, including, among other things, information regarding: the limited history of operations, lack of profitability, availability of financing, the need for additional financing and the timing and amount of expenditures, information pertaining to strategy, plans, or future financial performance, such as statements with respect to future revenues, EBITDA, Adjusted EBITDA, product gross margin, cash flows and other statements that express management's expectations or estimates of future performance, the anticipated timing of future cash flow and positive EBITDA, and the ability to successfully execute on corporate strategies. In some cases, forward looking statements are preceded by, followed by, or include words such as "may", "will," "would", "could", "should", "believes", "estimates", "projects", "potential", "expects", "plans", "intends", "proposes", "anticipates", "targeted", "continues", "forecasts", "designed", "goal", "anticipate" or the negative of those words or other similar or comparable words.

Investors are cautioned that forward‐looking information is not based on historical facts but instead reflect the Company's management's expectations, estimates or projections concerning the Company, future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Although the Company believes that the expectations reflected in such forward‐looking information are reasonable, such information involves risks and uncertainties, and undue reliance should not be placed on such information, as unknown or unpredictable factors could have material adverse effects on future results, performance or achievements of the combined company. Among the key factors that could cause actual results to differ materially from those projected in the forward‐looking information are the following: changes in general economic, business and political conditions, including changes in the financial markets; and in particular in the ability of the Company to raise debt and equity capital in the amounts and at the costs that it expects; the Company's production capacity and supply chain; the price of raw ingredients and materials; expectations regarding trends in the plant-based food industry; expectations with respect to the future growth of its food ingredient products; adverse changes in applicable laws; the failure to find economically viable acquisition targets or achieve organic growth targets; business integration risks; ability to manage growth; reliance on key personnel; economic spending in the food products industry; funding for internally developed products; customer retention and attrition; client demands; or adverse changes in the application or enforcement of current laws, including those related to taxation; the inability to locate and acquire suitable companies, properties and assets necessary to execute on the Company's business plans; and increasing costs of compliance with extensive government regulation. This forward‐looking information may be affected by risks and uncertainties in the business of the Company and market conditions.  

Although the management of the Company believes that the assumptions made and the expectations represented by such statements are reasonable, there can be no assurance that a forward-looking statement herein will prove to be accurate. Forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance, or achievements of Company to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. Although management of the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated, or intended. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward‐looking information prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. Although the Company has attempted to identify important risks, uncertainties and factors which could cause actual results to differ materially, there may be others that cause results not to be as anticipated, estimated or intended. Risks and uncertainties applicable to the Company, as well as trends identified by the Company affecting its industry can be found in the final long form prospectus of the Company dated November 10, 2021 available on SEDAR at www.sedar.com. The Company does not intend, and does not assume any obligation, to update this forward‐looking information except as otherwise required by applicable law.

No securities regulatory authority has in any way passed upon the merits of the proposed transactions described in this news release or has approved or disapproved of the contents of this news release.

SOURCE: The Fresh Factory B.C. Ltd.