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How To Support Inclusive Entrepreneurship in Local Economies Through the Digital Age

By: 3BL Media



By Stacy Cline
Senior director of corporate sustainability, GoDaddy

As the business world digitized over the last decade, it has become clear[i] that small businesses need help creating a digital presence and those in underserved communities often face unique[ii] and additional barriers[iii] to success. Recent data[iv] shows entrepreneurship is on the rise overall, especially amongst Black Americans who accounted for 26% of all new starts out of the 2.8 million more U.S. microbusinesses founded in 2020 compared to 2019.

Bolstering these businesses would promote equity and economic inclusion in low-income and minority communities and lead[v] to strengthened local, regional and national economies as microbusinesses[vi] make up 92% of U.S. businesses and are responsible for more than 41 million U.S. jobs.

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[i] AEO in partnership with GoDaddy, “Leveraging Digital Resources and Training for Small Business Growth and Community Benefit,” May 3, 2022;

[ii] Jeffrey McKinney, “56% Of Black Entrepreneurs Say Gaining Access To Capital Is A Lingering Challenge, Lessening Their Ability To Grow,” March 1, 2021;

[iii] New Economy Initiative, “Why Supporting Underserved Small Business Matters”;

[iv] GoDaddy Venture Forward, “GoDaddy Venture Forward Report Winter 2021,” (2021);

[v] AEO, “Bigger than you Think: The Economic Impact of Microbusiness in the United States,” (2013);

[vi] Milken Institute, “Exploring the Role of Microbusinesses in Economic Growth and Recovery for US Cities,” (2021);

Tweet me: Inclusive entrepreneurship means that anyone, regardless of their circumstance, should have the opportunity to pursue their own independent venture. Read the latest article by Stacy Cline, senior director of sustainability @GoDaddy to learn more.

KEYWORDS: NYSE: GDDY, DEI, inclusive business, Small Business Currents, Stacy Cline

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