UNITED STATES SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 10-SB

GENERAL FORM FOR REGISTRATION OF SECURITIES
OF SMALL BUSINESS ISSUERS

Under Section 12(b) or (g) of the
Securities Exchange Act of 1934

LIVEWORLD, INC.

Delaware (State or other jurisdiction of incorporation or organization)		77-0426524 (I.R.S. Employer Identification No.)
4340 Stevens Creek Blvd. Suite 101
San Jose, California		95129
(Address of principal executive offices)		(Zip Code)

(408) 871-5200

(Issuer’s telephone number)
Copies to:
Page Mailliard, Esq.
John B. Turner, Esq.
Wilson Sonsini Goodrich & Rosati, PC
650 Page Mill Road
Palo Alto, California 94304-1050
(650) 493-9300

Title of Each Class to be so Registered		Name of Each Exchange on Which Each Class is to be Registered
None		None

Securities to be registered pursuant to Section 12(g) of the Act:

Common Stock, par value $0.001 per share
(Title of Class)

 

 

TABLE OF CONTENTS

		Page
PART I
Item 1. Description of Business			1
Item 2. Management’s Discussion and Analysis			16
Item 3. Description of Property			27
Item 4. Security Ownership of Certain Beneficial Owners and Management			27
Item 5. Directors, Executive Officers, Promoters and Control Persons			29
Item 6. Executive Compensation			31
Item 7. Certain Relationships and Related Transactions			33
Item 8. Description of Securities			34
PART II			37
Item 1. Market for Registrant’s Common Equity and Related Stockholder Matters			37
Item 2. Legal Proceedings			39
Item 3. Changes in and Disagreements with Accountants			39
Item 4. Recent Sales of Unregistered Securities			39
Item 5. Indemnification of Directors and Officers			41
PART F/S			F-1
Index to Financial Statements			F-1
PART III			III-1
Item 1. Index to Exhibits			III-1

Item 1. Description of Business

     This section and other parts of this Form 10-SB contain forward-looking statements that involve risk and uncertainties. Our actual results may differ significantly from the results discussed in the forward-looking statements. Factors that might cause such a difference include, but are not limited to, those discussed in the section entitled “Risk Factors” commencing on page 9.

Overview

     We are an interactive agency specializing in the provision of private label online social networks and community services for companies, many of which are in the Fortune 1000, to engage and build loyalty with, provide support to and gather intelligence from their customers. We develop and operate online social networks and communities for our clients. These communities are designed to build lasting relationships with and among our client’s customers and other constituencies — it is the difference between simply operating community applications and creating solutions that meet our client’s fundamental business goals.

     We create value by enabling and managing dialogue based relationships on the Internet. This in turn addresses the burgeoning market for Internet based relationship marketing, customer support and business intelligence services. Although online communities have existed for over 20 years, only in the past few years has the genre come in to its own, and we believe it will become one of the dominant venues by which brands market to and manage relationships with their customers. We provide not only the technology and infrastructure to create an online community and the moderation services to oversee it, but also expertise to consult with our clients on the best way to integrate their community with their brand. Our community management and moderation services help to define the environment, provide leadership, and direct the content of the community to reflect that of the client’s focus. Our features and tools enable members of the community to express themselves and interact with each other, and our client. Our reporting tools, combined with our insight, reveal to the client what is happening and what it means, factors critical to community management, as well as to our clients to help them achieve their business objectives.

     We build, operate (application hosting) and moderate private label online social network and community services for clients who use these services to generate dialogue and relationships with and among their customers and other constituencies. Clients use these services for loyalty relationship marketing, customer support and business intelligence. Our services consist of the following products delivered on a complete end-to-end or modular basis:

     Professional Services: Professional Services includes development and set-up of standard systems; customization of the standard system (features, design, data feeds, integrated registration) and internationalization and localization. Professional Services also includes consulting and design services that provide expertise in developing social networking/community brand definition, web site design focusing on community architecture, and online community management.

     Application Hosting: Application Hosting includes operating applications on our system infrastructure on behalf of our clients. These applications include:

•

LiveWorld Community Center, which is an integrated social network/online community that includes:

•

Expressive profiles, which are user profile pages allowing community members to describe themselves and share information about themselves. Such information can include a screen name, list of interests, photos, an icon or avatar. Profiles can additionally include blogs,

			photo albums, guest books, favorites list, and a list of friends in the community (displaying their screen names and photo), with connection links to friends’ profiles.
	•		Blogs - allowing users to write and display essays in journal or diary format, and optionally to permit other users to post comments on the essays. Blogs also failure the ability to link to other blogs and web sites.
	•		User video hosting - allowing users to upload, display, comment on and share videos.
	•		Message forums - allowing users to post comments to a web page, followed by other posts from the same and/or other users.
	•		Polls - allowing a content provider and/or members of an Internet community to publish a simple poll or survey, giving users the opportunity to answer the published questions and providing the poll results.
	•		Community galleries - featuring user content and community calenders for organizing and displaying online and offline events of interest to the community.

•

Other application hosting services provided by LiveWorld include:

	•		Blogs (on a standalone basis) - allowing users to write and display essays in journal or diary format, and optionally to permit other users to post comments on the essays. Blogs are also characterized by the ability to link to other blogs and web sites.
	•		User videos (on a standalone basis) - allowing users to upload, display, comment on and share videos.
	•		Message forums (on a standalone basis) - allowing users to post comments to a web page, followed by other posts from the same and/or other users.
	•		Groups - allowing community members to create their own sub-communities, usually with message forum, email list, photo album and other such applications specific to that sub-community.
	•		Chats - allowing users to text chat with each other in real time.
	•		Live events (interactive webcasts) - broadcasting an interview or presentation in real time to attending users, who can submit questions to the presenter and participate in polls.

     Community Management Services: Community Management Services include creative and client management includes services to help design, organize, manage, oversee and evolve the feature, content, and user participation aspects of an online community.

     Moderation Services: Moderation services includes standard policing, topical and editorial moderation. Moderators are trained personnel that read and view user content for adherence to web site guidelines, and take appropriate action when content violates those guidelines. Such action might include permitting, hiding (or deleting), or escalating to a supervisor such content. Moderation can also involve trained personnel leading topical discussions, or selecting or editing site content for featured display.

     Reporting Services: Reporting services provide clients with metrics and analysis of the online community.

     For a majority of our clients we provide our services through our flagship product, the LiveWorld Community Center, which combines a full range of social networking and community services into an integrated branded community. Our services include working with our clients to develop their basic social networking/community brand definition, their overall site design with an emphasis on the community architecture, development and setup of the social network/community site, ongoing application hosting operations, moderation, community management and reporting.

     For other clients, we provide only the specific modules they request. For example, we may provide moderation services deployed on a client’s in-house or third party platform or alternatively we may simply provide application hosting with the client using our tools to moderate the service themselves. For some clients we only provide message forums and for others we only provide support for live events (interactive webcasts).

     We were incorporated in California on April 10, 1996 as LiveWorld Productions and reincorporated in Delaware in July 1999. In April 1999 we changed our name from LiveWorld Productions to Talk City, Inc. On May 8, 2001,when we sold our Talk City consumer site, we changed our name from Talk City, Inc. to LiveWorld, Inc. Our principal office is located at 4340 Stevens Creek Blvd., Suite 101, San Jose, California, 95129. Our telephone number is (408) 871-5200. Our Internet address is http://www.liveworld.com. No information on our website is deemed to be incorporated into this registration statement.

     We intend to furnish our stockholders with annual reports containing audited financial statements and an opinion thereon expressed by independent certified public accountants and with quarterly reports for the first three fiscal quarters of each fiscal year containing unaudited interim financial information.

Industry Background

     Online communities first appeared during the 1980s when companies and governments set up proprietary networks that enabled their constituencies to communicate with and build relationships with each other. Notable examples from the mid-1980s include Apple Computer’s AppleLink, France Telecom’s MiniTel, and small consumer services such as The Well. In the late 1980s and early 1990’s, a series of proprietary consumer online services became popular. Examples include Apple’s eWorld, America Online, CompuServe, Genie and Prodigy in the United State and NiftyServe in Japan. In the mid to late 1990’s, as the Internet developed into a popular consumer, business and education venue, the volume of online users and the economy around them grew substantially. Online community usage grew as a major area of Internet usage. In the years 2000 through 2003, the economy experienced national recession and the Internet industry experienced a downturn in which many Internet companies went out of business. In the last few years online social networks have grown in popularity. We believe the primary factors contributing to this growth are:

	•		General recovery of the economy and the business sector in particular resumed growth. As businesses have recovered from the economic downturn, they have begun looking for more efficient ways to market and support their products, as well as to better understand their customers, which has created interest in the high leverage afforded by marketing through consumers such as via social networks and online communities.
	•		The Internet resumed its growth. As the economy recovered in years 2004 to 2006, growth of the Internet and Internet online communities resumed in the United States and markets

worldwide. The number of Internet users in North America reached 232 million by the end of 2006, representing a 69.4% market penetration. Worldwide the total number of Internet users reached over one billion people. (source: www.internetworldstats.com, January 11, 2007)

	•		Generation C (Connected Community) has become an economic force. During the last few years a new generation, dubbed “Generation C,” has come of age. Generation C is characterized by high level of social networking, via cell phone text messaging, and online community venues such as profiles, message forums, blogs, and instant messaging. We believe this generation uses social networks and online community as a central point of activity, for the formation of impressions and purchase decisions in every aspect of their lives and will continue to do so as they grow older. As this generation has matured and their purchasing power has grown, marketers are turning to social networks and online communities as the venue to reach them. MySpace tripled its volume from 17 million unique monthly visitors in 2005 to more than 54 million in July 2006 (source: Business Week, July 25, 2006, quoting comScore Media Metrix). By the end of 2006, users on YouTube were uploading 65,000 new videos each day. At the end of 2005, YouTube users watched 10 million videos a day. At the end of 2006 they watched 100 million videos a day (source: Time Magazine, December 25, 2006).
	•		Mobile phone usage grew and market penetration increased. As mobile phone technology has been adopted people are becoming more used to and more eager to communicate on the go via voice, text messaging, and Internet applications. We believe this pattern is similar to, overlaps with and makes use of Internet social networking thus bringing more people into the market and growing it further. The global mobile phone population grew from approximately 200 million people in year 1998 to over 1.8 billion people in year 2005 with hundreds of millions of these devices used to access the Internet. Approximately, 600 million mobile phones are sold every year. (source: Tomi T. Ahonen and Alan Moore, Communities Dominate Brands).
	•		Acquisition of MySpace, a leading consumer destination social network, by Rupert Murdoch’s NewsCorp in July 2005. This single acquisition caused many companies across the media and marketing industries to consider the implications of social networking and begin designing marketing strategies with online communities in mind. We believe this dynamic has intensified as Google announced its acquisition of YouTube, a user video site in October 2006.
	•		Successful online marketing has intensified interest in the sector. As some companies have been successful marketing through online community venues we believe others have become more interested in following. Successful examples of online community marketing from our own client list include: The Campbell Soup Company, the Dove Campaign For Real Beauty, eBay, HBO, MINI Cooper USA and TV Guide, among others.

     Our Vision

     We create value for clients and their customers through online dialogue venues managed to enable, grow, and cultivate relationships with and among people.

     Our Mission

     To be the #1 provider of online social network and community marketing services helping companies build better relationships through services that reduce costs, increase revenue and build customer loyalty.

     Our Business Goals

     We adopted the following goals at our start in 1996, and since that time up to the present, we have held to these same goals:

	1)		To make a lot of money for everyone, i.e. generate a positive returns on investment for our clients, employees and shareholders;
	2)		Having a blast, i.e. maintain a fun, positive working environment where employees’ morale is high;
	3)		While creating and managing quality online community venues.
	We are a highly ethical company and we care about the people we work with and for.

     Our History

     From the time of our initial public offering in July 1999 through 2000, we experienced substantial revenue growth. Starting in the first quarter of 2000 our revenue growth began to slow and later declined due to declines in the general economic conditions, the collapse of the Internet market and the economic impact of the 9/11 terrorist attack.

     We took a number of steps to address the reduction in revenues. First, we shifted our primary focus to fee-based private label online social networks and community services, and away from advertising-based consumer site services. As a result the private label business grew to be a majority of our revenues in 2000. In May 2001, we sold the assets of the business associated with the consumer site, Talk City, and from that point in time to the present date we have concentrated all of our efforts on the private label online social networks and community services.

     We also restructured and downsized the business to survive the severe decline of companies relying upon the Internet, as well as the general economic downturn. These actions involved cutting our expenditures dramatically including phasing out lines of business such as our consumer site, www.talkcity.com, reducing our employee headcount from approximately 235 people to 15 people, reducing salaries across the board in the range of approximately 25% to 80%, negotiating the end of our former long-term 65,000 square foot lease, closing multiple offices, downsizing our board of directors and eliminating our directors and officers insurance.

     In May 2001, our common stock was delisted from the Nasdaq National Market because it was trading at below $1.00 per share for an extended period. In December 2002, we elected to deregister our common stock with the Securities and Exchange Commission. We took this action as a means to further reduce our expenses, including eliminating the cost of preparing periodic reports and suspending external financial auditing.

     As a result of these actions, we survived and became cash flow positive from operations.

Our Core Strengths

     Our focus is to consistently deliver the various combinations of online social networking and community services that enable our clients to build better relationships with and among their customers and other constituencies such as their employees and business partners. We believe that certain core strengths have been, and will continue to be, key to our success. These core strengths include the following:

	•		Strategic community model that maps the culture of the community to the ethos of the client’s brand;
	•		Complete solution approach with a return-on-investment focus;
	•		Wide range of user functionality;
	•		Proprietary moderation tools;
	•		Seamless integration into our clients’ systems;

	•		Customization of systems;
	•		Portfolio of moderation services and proprietary moderation tools;
	•		Network of trained community leaders and moderators;
	•		Global-local services and experience having deployed in over 30 country/language combinations;
	•		Technology, including platform, features and flexible implementation;
	•		24x7 mission-critical and scalable infrastructure;
	•		Experience of the team, which includes senior executives each with over 20 years of online social network and community experience; and
	•		Marquee clients who are the leaders in their market segments.

     In addition to considering our strengths, investors are cautioned to consider the significant risks we face. For example, our revenues are highly concentrated with two clients, AOL LLC and eBay Inc., which account for approximately 67% of our revenues in fiscal year 2006. Additionally, we have seen an erosion of our revenues from AOL LLC from a high of 51% of total revenues for fiscal year 2005 down to 25% of revenues for the three months ended March 31, 2007. We are also highly dependent upon our management team, many members of which have served us since our inception in 1996. Investors are encouraged to carefully consider all the risks and weakness identified in this document, including those risks appearing under “Risk Factors” below, as well as the transactions described under “Item 7. Certain Relationships and Related Transactions”.

Our Strategy

     We intend to expand upon our core strengths to further enhance our ability to provide high quality private label online social networks and community services for companies quickly and efficiently. Our strategy also includes the following key elements:

	•		Extend the range of methods by which online social network and community services can be deployed for relationship marketing, customer support and business intelligence for major brands, and monetization for Internet sites;
	•		Expand scope of services including end-user features, feature and design customizability, moderation services, and reporting services;
	•		Leverage our relationship with marketing agencies, including our WPP Group plc relationship, to close new business with programs that are deeply integrated into our clients’ main marketing strategies and programs; and
	•		Expand internationally in Europe and Asia.

Our Clients

      Our current largest clients (based on fiscal year 2006 revenue) are (listed in alphabetical order):

AOL LLC		AOL (UK) Limited		A&E Television		Aramark		BEA Systems
Blog Safety		BreastCancer.org		Coca Cola Company		The Campbell Soup Company		Discovery Communications Inc.
eBay Inc.		Expedia Travel		HBO		Hotels.com		IDG
Intel Corporation		Intuit		Kraft Foods Inc.		Match.com		Mini Cooper
MTV Latin America		NBA.com		QVC		Tulane		TV Guide
Verizon Wireless

     With the exception of AOL LLC (“AOL” or “AOL US”) and eBay, none of our clients accounted for more than 4% of our revenue in fiscal year 2006. AOL US represented 36% for fiscal year 2006, 51% for fiscal year 2005 and 42% for fiscal 2004. eBay represented 31% for fiscal year 2006, 26% for fiscal year 2005 and 38% for fiscal year 2004.

     AOL US represented 25% of revenue for the three months ended March 31, 2007 compared to 49% of revenue for the three months ended March 31, 2006. eBay represented 30% for the three months ended March 31, 2007 and 29% of revenue for the three months ended March 31, 2006.

     Both AOL US and eBay are market leaders and valued clients. Our current contract with AOL US can not be cancelled without incurring a penalty through March 31, 2008. We have recently signed a three-year renewal contract with eBay that runs to the end of 2009. While the term of the contract is three years, different parts of the contract can, with six months notice, be cancelled by eBay after one year, and/or cancelled with cancellation penalties.

     We are increasingly working with our client’s advertising and marketing agencies to form relationship marketing strategies and create social network and community solutions integrated into the overall marketing strategy. We have delivered programs with agencies such as, AKQA (Coca-Cola), AOL Media (Dove, Target, media clients), Beamland (MINI), Digit (media client), Euro RSCG (Campbells, MINI), Hill Holiday, Connors & Cosmopolis (financial services client), Ogilvy & Mather (Dove), and Wunderman UK (Land Rover).

     In July 2006, we entered into a non-exclusive joint venture with WPP Group plc (through its subsidiary, J. Walter Thompson U.S.A., Inc., or “WPP”). Pursuant to the joint venture we formed an LLC, LiveWorld-WPP, L.L.C., to market and sell our products and services to WPP  Group plc. WPP  Group plc is one of the world’s leading marketing and communications firms and includes in its company portfolio JWT, Ogilvy & Mather Worldwide, Y&R, The Voluntarily United Group, Grey Worldwide, MindShare, MediaCom, Mediaedge:cia, Millward Brown, Research International, KMR Group, OgilvyOne Worldwide, Wunderman, 141 Worldwide, Hill & Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller, Cohn & Wolfe, CommonHealth, Sudler & Hennessey, Ogilvy Healthworld, Enterprise IG, Landor and Fitch among others. Please see “Item 7. Certain Relationships and Related Transactions” for more information on our relationship with WPP.

Competition

     The market for private label online social networking and community services is new, rapidly evolving, highly competitive, and is characterized by typical market pressures such as pricing, new capabilities and time to market.

     We believe the primary competitive factors are:

	•		Quality of the community offering – a positive user experience, an effective and lasting brand impression, and the ability to create and manage the community’s culture such that it maps to and from the client’s brand;
	•		Solutions approach and quality of client service with a return-on-investment focus;

	•		Brand recognition with corporate clients;
	•		User affinity and loyalty;
	•		Full range of value-added service including moderation, reporting, design and customization, as well as application hosting;
	•		Global and local capabilities;
	•		Quality, reliability and scalability of the systems; and
	•		Functionality, technology and system infrastructure.

     We compete with established online community services companies including:

	•		Lithium Systems; and
	•		Prospero.

     We also compete with numerous new entrants from a wide range of sectors, including marketing services, software technology and Internet services. In addition to third party providers, we also compete with companies potential in-house capabilities.

     We believe we distinguish ourselves from our competitors by:

	•		Our position as a full solution interactive agency rather than the more narrow focus of being only an application service provider or only a moderation services provider;
	•		Fully integrated solutions in which the components interoperate and the overall system is integrated with the client’s system;
	•		Structured community environments that engage and build loyalty with our clients’ constituencies;
	•		Large scale infrastructure, and proprietary technology including applications, moderation tools and reporting tools;
	•		Leadership in the moderation space and community management space;
	•		Global capabilities with years of experience providing solutions in dozens of countries and languages;
	•		Marquee list of current clients including some of the world’s leading brands; and
	•		Sales and marketing relationships, including our joint venture with WPP.

Employees

     As of March 31, 2007, we had a total of 63 corporate employees, all of whom were located in the United States. Of the total, 28 were engaged in product development and systems deployment, 24 in producing and managing the services, 2 in sales and marketing, and 9 in general and administrative. In addition, we had 210 moderator employees along with 13 international contract moderators. These moderators are paid on an hourly basis. The number of moderators can vary substantially depending on the volume and scope of our moderation services business.

     None of our employees is represented by a labor union. We have never experienced any work stoppages and we consider our relations with our employees to be good.

     We believe that stock options are an important element of our employee compensation that is needed to be competitive in hiring new employees or retaining existing employees. As such we intend to continue to use equity compensation to motivate employees. In June 2007, our stockholders approved a new stock option plan (the “2007 Option Plan”) that reserve 10,000,000 shares of common stock for future issuance, plus any shares that remained ungranted under our prior plan or that are forfeited after the adoption of the 2007 Option Plan. The 2007 Option Plan does not include an annual “evergreen” increase, so any future increase of options available under the plan would require approval of our Board of Directors and stockholders.

Intellectual Property, Proprietary Rights And Domain Names

     We regard our copyrights, service marks, trademarks, trade secrets, proprietary technology and similar intellectual property as critical to our success and we rely on trademark and copyright law, trade secret protection and confidentiality and license agreements with our employees, clients, independent contractors, network participants and others to protect our proprietary rights. We strategically pursue the registration of trademarks and service marks in the United States, and have applied for and obtained registration in the United States for “LiveWorld”. Effective trademark, service mark, copyright and trade secret protection may not be available in every country in which we offer our services.

     As part of our operating contracts with clients, we cross-license proprietary rights, such as trademarks, or copyrighted material and intellectual property for the purpose of use in the deployment of the contracted services. Although we attempt to ensure that the quality of our brand and our other proprietary rights are maintained in these deployments, the steps we take to protect these proprietary rights may not be adequate and third parties may infringe or misappropriate our copyrights, trademarks and similar proprietary rights. In addition, other parties may assert claims of infringement of intellectual property or other proprietary rights against us.

RISK FACTORS

     We operate in a rapidly changing environment that involves numerous uncertainties and risks. The risks and uncertainties that may have a material and adverse effect on our business, financial condition or results of operations are listed below. You should consider these risks and uncertainties carefully, together with all of the other information included or incorporated by reference in this Registration Statement on Form 10-SB before you decide whether to purchase any of our securities. If any of the risks or uncertainties we face were to occur, the trading price of our securities could decline, and you may lose all of part of your investment.

      Fluctuations in quarterly operating results may cause our stock price to decline.

     Our operating results may fluctuate from quarter to quarter, and in the event our operating results in one or more future quarters were to be below the expectations of our investors the price of our common stock would likely decline. We expect that our quarterly operating results may continue to fluctuate significantly. For example, our net revenues might fluctuate in the event we were to win or lose a major client, or if one of our major clients increased or decreased its business with us. Our operating results may be affected by many other factors, the more important of which include:

•

Our dependence on increased online community services revenues;

	•		General economic conditions;
	•		The length of our sales cycle;
	•		Our ability to increase our base of clients;
	•		Our management of any growth;
	•		Potential technical difficulties or system down time affecting the Internet generally or our company specifically; and
	•		The success of our strategy to invest in growth, product development and sales and marketing efforts.

     These factors are described in more detail in the risk factors described below. Many of these factors are beyond our control.

     Our revenue is highly concentrated in two clients, the loss of part or all this business could severely damage our company and cause our stock price to decline.

     Our revenues are concentrated between our two largest clients, AOL US and eBay. For the three months ended March 31, 2007 revenue from AOL US comprised approximately 25% of our revenue and eBay accounted for approximately 30% or our revenue, or combined these two clients accounted for 55% of the revenue for the period. For the fiscal year ended December 31, 2006, revenue from AOL US comprised approximately 36% of our revenue and eBay accounted for approximately 31% of our revenue, or combined these two clients accounted for 67% of the revenue for 2006. For the years ended December 31, 2005 and 2004, AOL US revenues accounted for 51% and 42% of our revenues and eBay revenues accounted for 26% and 38% of our revenues or combined these two clients accounted for 77% of the revenue for 2005 and 80% of the revenue for 2004. Our revenue from these clients can change rapidly with little notice, and our revenue from AOL US has declined in recent years and is expected to continue to decline in fiscal year 2007. For example, we expect our revenue from AOL US to decline from approximately $3.6 million in fiscal year 2006 to approximately $1.5 million in fiscal year 2007 as a result of changes in AOL US’s business, which has reduced the volume of services AOL US intends to purchase from us.

     Because our largest clients account for a substantial portion of our revenue, and because they have significant leverage in the markets in which we compete, we may determine to waive or amend provisions of our agreements, or enter into new agreements on terms less favorable than would otherwise prevail. The continued concentration of revenue among these clients may create additional volatility in our stock price. The loss of a significant portion of business from either of these clients would materially harm our operating results, and could result in a significant decline in our stock price.

     We are highly dependent upon the services of our key personnel, and if we were unable to timely replace any key employee, our business would be severely harmed.

     Our future success will depend, to a significant extent, on the continued services of Peter Friedman, our Chairman and, Chief Executive Officer, Jenna Woodul, our EVP and Chief Community Officer and Chris Christensen, our EVP of Engineering and Operations. Mr. Friedman has been our Chairman and Chief Executive Officer since the start of the company in 1996 and also served as our Chief Financial Officer from 2002 to 2006, and Mr. Friedman, Ms. Woodul and Mr. Christensen have been the primary members of our executive team since our inception in 1996. Although the loss of any key employee can be damaging, the loss

of the services of Mr. Friedman, Ms. Woodul, or Mr. Christensen could be especially damaging to us because of their extended history of service and the concentration of management responsibility among these executives. The loss of any one of these executives, or any other key employee could cause us to incur increased operating expenses and divert other senior management time in searching for their replacements. The loss of their services could also harm our reputation with clients. We do not have long-term employment agreements with Mr. Friedman, Ms. Woodul, Mr. Christensen or any other employee. We maintain a $5 million key person life insurance policy on Mr. Friedman but do not have any such insurance on any other personnel.

     The market in which we compete is highly competitive, and if we are unable to compete effectively, our business will not succeed and our stock price will decline.

     The market in which we compete is highly competitive and is characterized by pressure to reduce prices, rapidly incorporate new technologies, frequently introduce new products and services, and accelerate community venue launches. Historically, the competitive landscape in which we compete has been fragmented, with a variety of small companies competing with us. There are relatively low barriers to entry into our business and we expect to face additional competition in the future. Also, many companies attempt to implement services similar to those we provide internally, requiring us to compete with these “in-house” implementations.

     There can be no assurance that existing or future competitors will not develop or offer services that provide significant advantages over those services offered by us, which could have a material adverse affect on the business, financial condition, and operating results. Increases in the number of companies competing for the attention and spending of businesses could result in price reductions, reduced margins or loss of market share, any of which could decrease our revenues and contribute to our not achieving our objectives.

     We may need to raise capital in the future, and we may not be able to do so on attractive terms, or at all.

     We may desire or be required to raise additional capital in the future to operate or grow our business including to:

	•		Fund ongoing operations including adding personnel and equipment;
	•		Increase our client base;
	•		Increase our sales activities;
	•		Adequately inform the market about our product positioning and new products.

     If we do not have resources to achieve these objectives, our stock price could decline. If we are required to raise capital, but are unable to do so on attractive terms, our existing investor’s ownership could be significantly diluted and if we are unable to raise capital to continue operations, our common stock would have no value.

     Our sales cycle varies and at times is difficult to predict, which may result in greater variation in quarterly results than would otherwise prevail.

     Our sales cycle varies in length of time. During the sales cycle, we may expend substantial funds and management resources without generating corresponding revenues. The time between our initial contact with

a potential client and the execution of a contract with that client typically ranges from a few weeks to several months. The sales cycle is also subject to delays as a result of factors over which we have little or no control, including the following:

	•		Client budgetary constraints;
	•		Client internal acceptance reviews;
	•		The success and continued internal support of clients’ own development efforts; and
	•		The possibility of cancellation or delay of projects by business clients.

     The length and uncertainty of the sales cycle also may harm our billing and collection efforts. The length of the sales cycle might prevent us from rendering services on a more accelerated basis, which slows cash flow and reduces our ability to fund our expenditures during the sales cycle. Companies with unpredictable revenue and sale cycles may experience higher volatility in stock price than companies with more predictable operating results.

     Private label online social network and community services are relatively new and our future success is dependent upon the growth of this market.

     We have derived, and expect to continue to derive, our revenues from the sale of private label online social network and community services. The market for private label online social network and community services has only recently begun to see substantial growth, is rapidly evolving and is characterized by an increasing number of market entrants who have introduced or developed products or services for the online community services market. Demand and market acceptance for recently introduced services are subject to a high level of uncertainty. There can be no assurance the market for online community development will continue to grow. Our growth and future success will depend on our ability to increase the number of clients, expand our service offerings, effectively implement these services and increase the average revenue per contract and per client. Our ability to generate significant revenues will also be dependent, in part, on our ability to create new online social network and community service offerings without diluting the value of our existing programs. Increasing these services may also prove to be more expensive and time consuming than anticipated and therefore having a material adverse effect on our business, financial condition and operating results.

     Our success will be limited if we are unable to attract, retain and motivate highly skilled personnel.

     Our future success also will depend on our ability to attract, retain and motivate highly skilled engineering, community management, sales, and other key personnel. Competition for such personnel is, at times, intense in the Internet industry, and we may be unable to successfully attract, integrate or retain sufficiently qualified personnel. In addition, our ability to generate revenues relates directly to our personnel both in terms of numbers and expertise of the personnel we have available to work on the projects. Recent changes in the law, including recent regulations regarding stock options, including the accounting treatment of stock options, may hinder our ability to grant stock options and in turn hinder our ability to attract and retain personnel. Moreover, competition for qualified employees may require us to increase our cash or equity compensation, which may have an adverse effect on earnings.

     We depend on our network of trained community leaders and moderators for our services, to deploy and moderate our services. In addition, our ability to generate revenues relates directly to the availability of these moderators and community leaders to keep up with the work associated with the communities we develop and run for our clients. As a result any failure to retain existing moderators and community leaders, or hire new moderators and community leaders when necessary could have a material adverse effect on the business, financial condition, and operating results.

     Many companies are facing increasing globalization cost pressures in the labor market ranging from service jobs similar to our moderation workforce to high technology jobs similar to our engineering workforce. If we find ourselves competing with companies that have lower cost service or engineering personnel, we may see a reduction in our operating profits and/or the need to offshore such service and engineering jobs.

     We are parties to a joint venture agreement that may result in warrants to acquire a substantial portion of our capital stock being issued, which would dilute our existing investors.

     We have entered into a complex joint venture relationship to provide our products and services to the clients of WPP  Group plc (or WPP Group plc’s affiliates). Pursuant to the terms of the joint venture and associated agreements, we have issued warrants to purchase our common stock to WPP and may be required to issue additional warrants based on the future performance of the joint venture. In the event the joint venture were to be successful, the number of warrants issued could be substantial. The ability of WPP to receive the right to purchase a substantial portion of our capital stock could discourage third parties from attempting to acquire us, which could depress our stock price. In addition, in the event the dilution caused to our stockholders by this relationship is not outweighed by the addition of LiveWorld revenue resulting from the joint venture our stock price could fall. Finally, the maximum total number of warrants that may be required to be issued under this relationship is 53% of the fully diluted share count of the company in 2010. However, the exact number of warrants that may be issued over the term of the agreement cannot currently be calculated, as it depends on a number of factors, including the amount of LiveWorld revenue resulting from the joint venture, and the number of shares of our capital stock that are issued or issuable upon the exercise or conversion of options, warrants or convertibles securities over the next four years. Specifically, the number of warrants WPP would earn would increase if the percentage of our overall net revenue attributable to our joint venture increases or if the number of our shares outstanding (or issuable upon exercise or conversion of our convertible securities) increases. As an example if the percentage of our net revenue contributed by the joint venture remained constant, but the number of shares of our common stock issued or issuable increased by 10% the number of warrants WPP could be entitled to would increase by approximately 6.7%. The inability to determine with certainty the exact number of warrants to be issued in the future may make it more difficult for investors to determine the value our common stock.

     Peter Friedman is currently our Chairman, Chief Executive Officer and sole director, and if he were to be unable or unwilling to continue in these roles, we would need to find a replacement, which could be difficult, costly and distracting to our business.

     Peter Friedman, our Chairman and Chief Executive Officer, also serves as our sole board member. We do not have plans to expand our board of directors. Because we have no independent directors, we do not have an independent audit, compensation or corporate governance committee. We are not required to have independent committees under applicable law or the listing requirements of the market on which our stock trades or on the OTC Bulletin Board, where we intend to apply to have our shares listed in the future. In the event Mr. Friedman were to be unable or unwilling to continue to serve as a director, which could occur with little or no advanced warning, we would need to find a replacement, which could cause a material disruption to our business. In addition, certain investors may be unwilling to invest in us because we do not have independent board members or independent committees, which could depress the price of our common stock.

     A significant portion of our capital stock or rights to acquire capital stock are held by a small group of people and entities whose interests may be different than other investors.

     A significant portion of our capital stock and rights to acquire capital stock are held by a small group of people and entities. For example, as of March 31, 2007, Peter Friedman, our Chief Executive Officer, Jenna Woodul, our EVP Chief Community Officer and Chris Christensen, our EVP of Engineering and Operations together owned or had rights to acquire in excess of 25% of our outstanding capital stock, while Jay Friedman owned or had rights to acquire 7.3% of our outstanding capital stock. Funds affiliated with Allegis Capital owned approximately 7.7% of our outstanding stock and Jeffrey Easton owned approximately 10.1%.

     The significant ownership of the people and entities may allow them to exert significant influence over many, if not all, of the Company’s major decisions for the foreseeable future. In addition, the possibility that WPP might acquire substantial warrants and in turn possibly substantial stock in LiveWorld may discourage third parties from attempting to acquire significant ownership stakes. This may have the effect of depressing the price of our equity securities.

     We may make strategic acquisitions or investments, which involves numerous risks, including the risk that we might pay too much for an acquisition or investment, that any transaction could distract management and that the failure to successfully integrated an acquired business could harm us and our stock price.

     As part of our strategy to expand our services and revenues, we may acquire or make investments in businesses, joint ventures, technologies, services or products we view as complementary. Identifying suitable acquisition or investment candidates at reasonable prices or on reasonable terms may be difficult, and the failure to do so could harm our growth strategy. If we do acquire a company or make other types of acquisitions, we could have difficulty integrating the acquired services, personnel or technologies. These difficulties could disrupt our ongoing business, distract our management and employees, and increase our expenses. As a result the failure to consummate potential acquisitions or investments, or to integrate them into the business properly could have a material adverse effect on our business, financial condition, and operating results.

     Any system failure or slow down could significantly harm our reputation and damage our business.

     System failures would harm our reputation and reduce our attractiveness to clients. Our ability to attract potential clients will depend significantly on the performance of our network infrastructure. In addition, a key element of our strategy is to effectively perform services for clients in order to increase their usage of our services. Usage of our online services could strain the capacity of our infrastructure, resulting in a slowing or outage of services and reduced traffic to clients’ web sites. We may be unable to improve our technical infrastructure in relation to increased usage of our services. In addition, the users of the systems we deploy for our clients depend on Internet service providers, online service providers and other web site operators for access to our web sites. Many of these providers and operators have also experienced significant outages in the past, and they could experience outages, delays and other difficulties due to system failures unrelated to our systems. We provide our clients with a service level agreement guarantees which, in some cases, if not met result in financial penalties that could have a material adverse effect on our business, financial condition, and operating results.

     We depend on third-party software to deliver specified aspects of our services.

     Our flagship product the LiveWorld Community Center, as well as, the Live Forum product have a significant reliance on third party software. If software purchased from third parties to perform aspects of our services does not function properly or is not updated, or the contractual relationships were to end, we would need to purchase new software from other third-party providers or develop replacement software on our own. Even though the third-party software we currently use would likely be replaceable through other third-party providers or developed internally, doing so would likely require increases in operating expenses and could cause a disruption in our business. This could have a material adverse effect on our business, financial condition, and operating results.

     If our business becomes more highly regulated, we may not be able to pursue our business model and our business could be substantially harmed.

     Although few laws or regulations exist that specifically regulate communications on the Internet, the government might implement laws that result in more significant or different types of regulation. Any new legislation or regulations or the application of existing laws and regulations to the Internet could limit user volume and increase operating expenses. In addition, the application of existing laws to the Internet is uncertain and may take years to resolve and could expose us to substantial liability for which we might not be indemnified by the content providers or other third parties. This could have a material adverse effect on our business, financial condition, and operating results. Existing laws and regulations currently, and new laws and regulations are likely to address a variety of issues, including the following:

	•		User privacy and expression;
	•		The rights and safety of children;
	•		Information security;
	•		The convergence of traditional channels with Internet commerce; and
	•		Taxation and pricing.

     If Internet growth slows due to proposals to regulate Internet service providers in a way similar to long distance telephone carriers, the demand for our services could decline. The use of the Internet has burdened the existing telecommunications infrastructure and led to interruptions in phone service in areas with high Internet use. Several telecommunications companies and local telephone carriers have petitioned the Federal Communications Commission to regulate Internet service providers and online service providers in a manner similar to long distance telephone carriers and to impose access fees. If this were to occur, the costs of communicating on the Internet could increase substantially, potentially slowing the growth in use of the Internet.

     We may be exposed to liability for publishing or distributing content over the Internet.

     We may be subject to claims relating to content that is published on or downloaded from our web site or the web sites we operate for our clients. We also could be subject to liability for content that is accessible from our web site through links to other web sites. Although we carry general liability, multimedia liability and errors and omissions insurance, our insurance may not cover potential claims of this type or may not be adequate to cover all costs incurred in defense of potential claims or to indemnify us for all liability that may be imposed. In addition, any claims like this, with or without merit, could have a material adverse effect on our business, financial condition, and operating results.

     The disclosure or misuse of data we collect could harm our business.

     If third parties were able to penetrate our network security or otherwise misappropriate our users’ personal information, we might be subject to liability. These could include claims for impersonation or other similar fraud claims.

     In addition, we currently use personal information we collect about the users of the services we provide to clients for internal information and to share with those clients to determine how to improve our services, applications and features, and to provide clients with feedback. These practices are limited by each client’s privacy policies. We could be subject to liability claims by clients’ users for misuses of personal information by the clients, such as for unauthorized marketing purposes. In addition, the Federal Trade Commission has previously investigated various Internet companies regarding their use of personal information. We could incur additional expenses if new regulations regarding the use of personal information are introduced or if our privacy practices are investigated. This could have a material adverse effect on our business, financial condition, and operating results.

     We may be subject to litigation over intellectual property rights, and any such litigation could be costly, involve significant distraction of management, and have an uncertain outcome.

     Other parties may assert claims of infringement of intellectual property or other proprietary rights against us. These claims, even if without merit, could require us to expend significant financial and managerial resources. Furthermore, if claims like this were successful, we might be required to change our trademarks, alter our content or pay financial damages, any of which could substantially increase our operating expenses. We also may be required to obtain licenses from others to refine, develop, market and deliver new services. We may be unable to obtain any needed license on commercially reasonable terms or at all, and rights granted under any licenses may not be valid and enforceable. In the future we could be subject to legal proceedings and claims from time to time in the ordinary course of our business, including claims of alleged infringement of trademarks and other intellectual property rights of third parties by us and our licensees. Any such claims could have a material adverse effect on our business, financial condition and operating results.

Item 2. Management’s Discussion and Analysis

Special Note Regarding Forward-Looking Statements

     This registration statement on Form 10-SB contains forward-looking statements. All statements other than statements of historical fact contained in this document are forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of these terms or other comparable terminology. These statements are only current predictions and are subject to known and unknown risks, uncertainties, and other factors that may cause our or our industry’s actual results, levels of activity, performance, or achievements to be materially different from those anticipated by the forward-looking statements. These factors include, among other things, those listed under “Risk Factors” and elsewhere in this registration statement.

     Although we believe that the expectations reflected in the forward-looking statements are reasonable, we do not guarantee future results, levels of activity, performance or achievements. Except as required by law, we are under no duty to update or revise any of the forward-looking statements, whether as a result of new information, future events or otherwise, after the date of this registration statement.

     This registration statement on Form 10-SB contains statistical data that we obtained from industry publications and reports generated by third parties. Although we believe that the publications and reports are reliable, we have not independently verified this statistical data.

     The following discussion and analysis should be read in conjunction with our consolidated financial statements and the notes to those statements included elsewhere in this registration statement. This discussion contains forward-looking statements reflecting our current expectations that involve risks and uncertainties. Actual results may differ materially from those discussed in these forward-looking statements due to a number of factors, including those set forth in the section entitled “Risk Factors” and elsewhere in this registration statement.

Overview

     We build, operate (application hosting), and moderate private label online social network and community services for clients who use these services to generate dialogue and relationships with and among their customers and other constituencies. Clients use these services for loyalty relationship marketing, customer support and business intelligence. Our services consist of the following products delivered on a complete end-to-end or modular basis:

     Professional Services: Professional Services include development and set-up of standard systems; customization of the standard system and internationalization and localization. Professional Services also include consulting and design services that provide expertise in developing social networking/community brand definition, web site design focusing on community architecture, and online community management.

     Application Hosting: Application Hosting includes operating applications on our system infrastructure on behalf of our clients. These applications include:

	•		The LiveWorld Community Center, which is an integrated social network/online community that includes expressive profiles (user name, photo, interests, blog, user video, photo albums, guestbooks, and friends lists), message forums, polls, community galleries, and community calendars.
	•		Standalone services such as blogs, user videos, message forums, groups, chats and live events (interactive webcasts).

     Community Management Services: Community Management Services include creative and client management services to help design, organize, manage, oversee and evolve the feature, content, and user participation aspects of an online community.

     Moderation Services: Moderation Services include standard policing, topical and editorial moderation. Moderators are trained personnel that read and view user content for adherence to web site guidelines, and take appropriate action when content violates those guidelines. Such action might include permitting, hiding (or deleting), or escalating such content to a supervisor. Moderation can also involve trained personnel leading topical discussions, or selecting or editing site content for featured display.

     Reporting Services: Reporting Services provide clients with metrics and analysis of the online community.

     For a majority of our clients we provide our services through our flagship product, the LiveWorld Community Center, which combines a full range of social networking and community services into an integrated branded community (For a detailed description of this product please see the Section “Application Hosting” mentioned above). Our services include working with our clients to develop their basic social networking/community brand definition, their overall site design with an emphasis on the community architecture, development and setup of the social network/community site, ongoing application hosting operations, moderation, community management and reporting.

     For other clients, we provide only the specific modules they request. For example, we may provide moderation services deployed on a client’s in-house or third party platform or alternatively we may simply provide application hosting with the client using our tools to moderate the service themselves. For some clients we only provide message forums and for others we only provide support for live events such as online interactive webcasts.

     We offer our services to end user clients as well as advertising agencies. We recently entered into a non-exclusive joint venture with WPP pursuant to which we formed Live World-WPP, L.L.C. we also entered into a sales representative agreement in connection with the joint venture to market our products and services to WPP clients. Pursuant to this joint venture, WPP has the opportunity to earn warrants to purchase our capital stock based on the joint venture’s contribution to our total revenue. Although WPP is under no contractual obligation to introduce us to WPP clients, we believe our relationship with WPP provides us access to companies that need and embrace online social networks and community services. We further believe that this relationship enhances our overall market visibility and credibility.

      From July of 1999 through May 2001, our common stock was listed on the Nasdaq national market. In December 2002, we elected to deregister our common stock with the Securities and Exchange Commission. The decision to de-list our common stock was primarily based on our attempts to reduce costs during the unfavorable economic climate at the time.

     Total Revenues

     Our business is primarily based on building recurring revenue streams through the operations of private label online social network and communities for our clients. Our revenues are derived principally from two sources (i) service development and set-up revenues and (ii) operations revenues.

     We define service development and set-up work as follows: Service development revenues are fees we charge for customizing the standard service we provide to our clients. Set-up revenues are fees charged for setting up the services based on our standard menu of services provided; and add-ons, or enhancements fees we charges for any additional customized work the client requests after we have begun to provide the services to our client. Development and set-up revenues are paid upfront but recognized ratably as the operational service is provided.

     We define operation fees as follows: Application hosting revenues are fees we charge for hosting their community on our servers and these fees are generally based on pageviews per month; community management revenues are fees derived from services provided to the client on a monthly basis to manage the community and the community needs of the customer, generally involving a monthly minimum fee for a specified minimum volume of hours with any additional time being charged on an hourly rate; and moderation revenues are fees we charge our clients for moderating their community. These revenues are recognized monthly as the services are delivered.

     Cost of Revenues

     Cost of revenues is comprised of direct costs associated with the sales of online social network and community services to clients; the expense associated with the development, set-up and operation of communities, including expenses associated with server costs for hosting the communities, license fees for specified aspects of our platform used to develop the standard set-up for clients, as well expenses associated

with any custom development the client may desire; and the cost of providing moderators and any enhancements the client may request after the community has been set up. These expenses consist primarily of salaries, payroll taxes, benefits and related expenditures for development, set-up, additional add-ons enhancements or upgrades, as well as, software license fees, hardware costs, and salary and related moderation expenses.

     Operating Expenses

     Product Development. Product development expenses consist primarily of salaries, payroll taxes, benefits and related expenditures for technology, software development, project management and support personnel. Costs related to the development of new products and enhancements to existing products are charged to operations as incurred.

     Sales and Marketing. Sales and marketing expenses consist primarily of salaries, payroll taxes, benefits and related expenditures for sales and marketing, as well as the community management, which are costs associated with account management and client services.

     General and Administrative. General and administrative expenses are the consolidated expenses of the operations, facilities, finance, human resources, legal and other administrative functions. The expenses associated with these functions consist primarily of salaries, payroll taxes, benefits, professional fees, and related expenditures for our overall management and administration.

     Stock Based Compensation. Stock based compensation expenses include amounts related to the grant of options and warrants to employees and non-employee service providers.

     Other Income (Expense). Other income consists primarily of interest earned on cash and cash equivalent balances, net of interest expense, the gain or loss on the sale of equipment, and any settlement income.

     Provision for Income Taxes

     Our effective tax rate was approximately (1.6%), 1.5%, and (5.3%) for fiscal year 2004, fiscal year 2005, and fiscal year 2006. The provision for income taxes reflects the credit for the net operating loss in 2004, the minimal state income taxes on earnings in 2005, and the income taxes due to states where we did not have any operating loss carryforwards available in 2006. We are able to reduce our current federal tax liability with net operating loss carryforwards. Due to uncertainties surrounding the timing of realizing the benefits of the net operating loss carryforwards in the future, we have established a full valuation allowance against our net deferred tax assets.

Critical Accounting Policies and Estimates

          The discussion and analysis of our financial condition and results of operations is based on our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these financial statements requires management to make estimates and judgments that affect the reported amounts of assets, liabilities, revenue and expenses and disclosure of contingent liabilities.

          On an on-going basis, we evaluate our estimates, including those related to our revenue recognition. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances. Actual results may differ from these estimates under different assumptions or conditions.

          We have identified the accounting policies below as the policies critical to our business operations and the understanding of our results of operations. We believe the following critical accounting policies and the related judgments and estimates affect the preparation of our consolidated financial statements:

     Effective January 1, 2006, we adopted the fair value recognition provisions of SFAS No. 123(R), “Share-Based Payment,” which is a revision of SFAS No. 123. SFAS No. 123(R) supersedes APB 25, and amends SFAS No. 95, “Statement of Cash Flows.” SFAS No. 123(R) generally requires share-based payments to employees, including grants of employee stock options and other equity awards, to be recognized in the statement of operations based on their fair values. In addition, SFAS No. 123(R) requires the benefits of tax deductions in excess of recognized compensation expense to be reported as a financing cash flow, rather than as an operating cash flow as prescribed under previous accounting rules. Our financial statements as of and for fiscal year end December 31, 2006, reflect the impact of adopting FAS 123(R). In accordance with the modified prospective method, the financial statements for prior periods have not been restated to reflect, and do not include, the impact of FAS 123(R).

     Stock-based compensation expense recognized during the period is based on the value of the portion of stock-based payment awards that is ultimately expected to vest. Stock-based compensation expense recognized in the statement of operations during for the fiscal year end December 31, 2006 included compensation expense for stock-based payment awards granted subsequent to December 31, 2005, based on the grant date fair value estimate in accordance with FAS 123(R). As stock-based compensation expense recognized in the statement of operations for the fiscal year end December 31, 2006 is based on awards ultimately expected to vest, it has been reduced for estimated forfeitures. FAS 123(R) requires forfeitures to be estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates. In the pro forma information required under FAS 123 for the periods prior to 2006, we accounted for forfeitures as they occurred. When estimating forfeitures, we consider historic voluntary termination behaviors as well as trends of actual option forfeitures. In anticipation of the impact of adopting FAS 123(R), we accelerated the vesting of all outstanding stock options in December 2005 resulting in a total of 19,181,827 options outstanding and fully vested. The primary purpose of the acceleration of vesting was to minimize the amount of compensation expense recognized in relation to the options in future periods following the adoption by the Company of FAS 123(R). Since we accelerated these shares, the impact of adopting FAS 123(R) included approximately $110,000 for the fiscal year end December 31, 2006, and approximately $67,000 for the three months ended March 31, 2007. We expect the adoption of FAS 123 (R) will have a material impact on the Company’s results of operations for the foreseeable future.

     Prior to adoption of SFAS No. 123 (R) on January 1, 2006 the Company accounted for its stock-based compensation arrangements with employees using the intrinsic-value method pursuant to

Accounting Principles Board (APB) Opinion No. 25, “Accounting for Stock Issued to Employees.” As such, compensation expense is initially measured on the date of grant to the extent the fair value of the underlying common stock exceeds the exercise price for stock options or the purchase price for the issuance or sales of common stock. Pursuant to SFAS No. 123, “Accounting for Stock-Based Compensation” the Company discloses the pro forma effects of using the fair value method of accounting for stock-based compensation arrangements for the years ended December 31, 2004 and 2005, prior to adoption of SFAS No. 123 (R). Certain options are subject to variable award accounting and, as such, compensation expense is re-measured at each balance sheet date based on the change in fair value of the common stock.

     The Company recognized stock-based compensation expense related to employee and non-employee options of approximately $770,000 and $513,000 during the years ended December 31, 2004 and December 31, 2005, respectively.

          Revenue Recognition

          We recognize revenue in accordance with Staff Accounting Bulletin (“SAB”) No. 104, “Revenue Recognition in Financial Statements” (SAB No. 104). Under SAB No. 104, we recognize revenue when the following criteria have been met:

	•		persuasive evidence of an arrangement exists;
	•		the fees are fixed or determinable;
	•		no obligations remain; and
	•		collection of the related receivable is reasonably assured.

       We define service development and set-up revenues as follows: service development revenues are fees we charge for customizing the standard service we provide to our clients. Set-up revenues are fees charged for setting up the services based on our standard menu of services; and add-ons or enhancement revenues are fees we charges for any additional customized work the client requests after we have begun to provide the service to our client. Development and set-up revenues are paid upfront but recognized ratably as the operational service is provided.

       We define operation revenues as follows: Application hosting revenues are fees we charge for hosting their community on our servers and these fees are generally based on pageviews per month; community management revenues are fees derived from services provided to the client on a monthly basis to manage the community and the community needs of the customer, generally involving a monthly minimum fee for a specified minimum volume of hours with any additional time being charged on an hourly rate; and moderation revenues are fees we charge our clients for moderating their community. These revenues are recognized monthly as the services are delivered.

Results From Operations

     The following table sets forth our historical operating results as a percentage of total revenues for the periods indicated:

LIVEWORLD INC.
STATEMENT OF OPERATIONS
(As a percentage of revenue)

		Year Ended December 31,												Three months Ended March 31,
		2004				2005				2006				2006				2007
Total revenues			100.0	%			100.0	%			100.0	%			100	%			100	%
Cost of revenues			35.5				43.2				40.0				41.9				40.6
Gross Margin			64.5				56.8				60.0				58.1				59.4
Operating expenses
Product development			15.0				14.1				17.8				13.8				23.0
Sales and marketing			18.6				15.2				18.8				21.1				22.8
General and administrative			25.5				17.5				26.1				20.4				35.1
Stock based compensation			14.7				5.3				1.1				—				2.6
Total operating expenses			73.8				52.1				63.8				55.3				83.5
Operating income (loss)			(9.3	)			4.7				(3.8	)			2.8				(24.1	)
Other income (expense)			0.2				1.9				2.1				1.1				1.7
Income (loss) before tax			(9.1	)			6.6				(1.8	)			3.9				(22.4	)

     Fiscal Years Ended December 31, 2004, 2005, and 2006 and the Three Months Ended March 31, 2006 and 2007

     Total Revenues

     Our revenues increased from approximately $5.2 million in fiscal year 2004 to $9.6 million in fiscal year 2005, representing an increase of 84%. Revenues increased primarily as a result of increased sales of our product offerings, including new clients, larger projects, increased prices, and more revenue per client.

     Our revenues increased from approximately $9.6 million in fiscal year 2005 to $9.8 million in fiscal year 2006, representing an increase of 2%. Revenues increased primarily as a result of increased sales of services to our non- AOL US clients, which represented growth of 32% year-over-year, which was offset in part by the decrease in AOL US revenues which dropped 27% year-over-year. Of our two major projects for AOL US the first project represented approximately $3.0 million in revenues in fiscal 2005, approximately $1.0 million in revenue in fiscal 2006 and will represent zero revenue in fiscal 2007. Additionally, the second AOL US project represented approximately $2.6 million in revenues for fiscal 2006 and we expect that project to decline to approximately $1.5 million in fiscal year 2007. We expect our total revenues from AOL US to decline from approximately $3.6 million in fiscal year 2006 to approximately $1.5 million in fiscal year 2007, and to approximately $900,000 in fiscal year 2008 as a result of changes in AOL US needs for our services. We anticipate that the loss of this revenue will be offset in part or in full by additional revenues from new contracts and projects with our existing clients or new clients, and will not have a material impact on our operations.

     Revenues from clients excluding AOL US and eBay increased 74% in fiscal year 2005 compared to fiscal year 2004, and increased 45% in fiscal 2006 from fiscal 2005.

     For the fiscal year ended December 31, 2006, revenues from AOL US comprised approximately 36% of our total revenues and eBay accounted for approximately 31% of our total revenues, or combined these two clients account for 67% of the total revenues for 2006 while all other clients represented 33% of our total revenues.

     Our revenues increased from approximately $2.5 million for the three months ended March 31, 2006 to $2.6 million for the three months ended March 31, 2007 representing an increase of 5% period-over-period. The growth of our revenues was driven by the increase in non AOL US revenues which grew 55% period-over-period, or approximately $685,000 from $1.2 million to $1.9 million, which was offset in part by the decrease in AOL US revenues, which dropped 47% period-over-period. AOL US was approximately $1.2 million, or 49% of total revenues for the three months ended March 31, 2006 and reduced to approximately $647,000, or 25% of total revenues for the three months ended March 31, 2007. We expect our total revenues from AOL US to decline in both absolute dollars and as a percentage of revenues for fiscal 2007 and 2008. eBay was approximately $706,000, or 29% of total revenues for the three months ended March 31, 2006 and increased 10% to approximately $780,000 or 30% of total revenues for the three months ended March 31, 2007.

     For the three months ended March 31, 2007 Revenues from clients excluding AOL US and eBay increased 112% compared to the three months ended March 31, 2006 or approximately $611,000 from $545,000 to $1.2 million.

     For the three months ended March 31, 2007, revenues from AOL US accounted for approximately 25% of our total revenues and eBay represented approximately 30% of our total revenues, while all other clients represented 45% of our total revenues for the period.

     Cost of Revenues

     Cost of revenues was approximately $1.9 million, or 36% of total revenues in 2004, and $4.2 million, or 43% of total revenues in 2005. This represents an increase of 124%. The increase in absolute dollars was primarily a result of an increase in revenues, as well as increases in direct costs including costs associated with delivering more custom work per client, and increases in moderator payroll and systems infrastructure associated with the delivery of services.

     Our cost of revenues decreased from approximately $4.2 million in fiscal 2005 to $3.9 million in fiscal 2006, representing a decrease of 5%. The decrease was primarily the result of our reductions in costs associated with the end of the above described first project for AOL US. We anticipate that costs of revenues will change approximately in proportion to changes in our revenues.

     Cost of revenues was approximately $1.0 million, or 42% of total revenues for the three months ended March 31, 2006, and $1.0 million, 41% of total revenues for the three month ended March 31, 2007. This expense remained relatively flat period-over-period as moderation expense decreased and was offset by increased expenses for custom work for clients.

     Operating Expenses

     Product Development. Product development costs were approximately $784,000, or 15% of total revenues in 2004, and $1.4 million, or 14% of total revenues in 2005, representing an increase of 74%. Product development expenses were approximately $1.8 million in 2006, or 18% of total revenues, which represented an increase of approximately 29% year-over-year.

     In fiscal years 2005 and 2006, spending related to our development efforts increased primarily as a result of continued improvements to our product offerings. The majority of these costs were personnel related, including salary costs, as we have hired employees in connection with the ongoing development and enhancement of our products and services. We are committed to our product development efforts and expect product development expense will continue to increase in future periods. Such efforts may not result in additional new products and any new products may not generate sufficient revenue, if any, to offset the expense.

     For the three months ended March 31, 2006 product development costs were approximately $340,000, or 14% of total revenues, and $596,000, or 23% of total revenues, which represented an increase of 75%. The majority of these costs were personnel related, including salary costs, as we have hired employees in connection with the ongoing development and enhancement of our products and services.

     Sales and Marketing. Sales and marketing costs were approximately $975,000, or 19% of total revenues in fiscal year 2004, and $1.5 million, or 15% of total revenues in fiscal year 2005, representing an increase of approximately 50%. In fiscal year 2005, these sales and marketing expenses increased as a result of our efforts to provide additional services (and associated community management services) to existing and new clients, as well as increased sales and marketing program efforts to develop new revenues with existing and new clients.

     Sales and marketing expenses were approximately $1.8 million in fiscal year 2006, or 19% of total revenues, which represented an increase of approximately 26% year-over-year. In fiscal year 2006, these sales and marketing expenses increased primarily as a result of additional community management headcount, as well as, increased marketing expenses to develop relationships with new clients.

     The substantial majority of these expenses in fiscal years 2004, 2005 and 2006 were associated with our ongoing community management services, which are the costs associated with the servicing of existing clients, as opposed to those costs derived from new business development. Expenses in sales activity and marketing activities to attract new clients were minimal. We expect sales and marketing costs to increase as we further develop our sales efforts of private label online social network and community services to new clients. In addition, if our product development efforts are successful and new products or services are created, we may incur increased sales and marketing expense to promote these products or services to new and existing clients.

     For the three months ended March 31, 2006 sales and marketing costs were approximately $520,000, or 21% of total revenues, and $589,000, or 23% of total revenues for the three months ended March 31, 2007, which represented an increase of 13%. The majority of these costs were personnel related, mostly relating to client service management, including salary costs, as well as, increased marketing expenses associated with new client development.

     General and Administrative. General and administrative expenses were approximately $1.3 million, or 26% of total revenues in fiscal year 2004, and $1.7 million, or 17% of total revenues in fiscal year 2005, representing an increase of approximately 26%.

     In 2005, general and administrative expenses increased primarily as a result of increased headcount, and salaries, and depreciation expense associated with expanding our infrastructure. In 2006, general and administrative expenses were approximately $2.6 million, or 26% of total revenues, representing an increase of approximately 52% year-over-year.

     The increase was primarily a result of additional expenses associated with new hires and salary increases, depreciation expenses associated with infrastructure expansion, costs for outside consultants reviewing our stock option plan and increased legal and audit fees. We expect in the near future for the general and administrative expenses to increase in absolute dollar terms. We anticipate an increase in general and administrative expenses as a result of the addition of new personnel in administrative departments, the legal and accounting fees required for the preparation of the filings to begin trading on the over the count market, fees to prepare the quarterly and annual reports required to be filed with the Securities and Exchange Commission. Additionally, we believe that meeting the requirements of the Sarbanes-Oxley Act will add additional overhead expenses and result in increases in our general and administrative expense of both in terms of absolute dollars and as a percentage of total revenues, resulting in reduced earnings in future periods.

     For the three months ended March 31, 2006 general and administrative expenses were approximately $501,000, or 20 % of total revenues, and $908,000, or 35% of total revenues for the three months ended March 31,2007, which represented an increase of 81%. The majority of the increased general and administrative expenses are related to increases in personnel costs, and the legal and auditing fees associated with the preparation of the filings to begin trading on the over the counter market.

     Stock Based Compensation. Stock based compensation expenses were approximately $770,000, or 15% of total revenues in fiscal year 2004, and $513,000, or 5% of total revenues in fiscal year 2005. This expense was a result of issuing options in prior years to employees that had an exercise price below the fair market value on the grant date, which resulted in variable expense accounting treatment.

     The stock based compensation expenses were approximately $110,000 for fiscal year 2006, or 1% of total revenues, which represented a decrease of 79% year-over-year. This was the result of having the vesting on all outstanding stock options accelerated such that all options were fully vested as of December 31, 2005. This action was taken in anticipation of the accounting rule changes that took effect on January 1, 2006. The action was taken to simplify the accounting for the related stock options and to simplify the accounting of stock option expense as of January 1, 2006 and forward.

     For the three months ended March 31, 2006 the stock based compensation expenses were approximately $500 and approximately $67,000 for the three months ended March 31, 2007. The increase in the stock based compensation expense is a result of our accelerating all stock options issued prior to December 31, 2005 thereby reducing our stock based compensation expense to zero. As we issued new options the resulting expense has grown over time to its current level. We are currently looking to have a new stock plan approved by shareholders and if it is approved we anticipate the continued increase in stock based compensation.

     We plan to continue offering stock options to our employees generally priced at the fair market price on the grant date. In December 2004, the Financial Accounting Standards Board issued Statement of Financial Accounting Standards No. 123 (revised), “Share-Based Payouts (“FAS123R”), to account for stock-based compensation this is expected to increase our operating expenses and consequently reduce earnings in future periods.

     Other Income (Expense)

     In fiscal year 2004, other income consisted primarily of net interest income of approximately $12,000. In fiscal year 2005, other income consisted primarily of net interest income of approximately $46,000, settlement income of $203,000, which was the settlement with the Sparks Group less the associated legal fees and other expenses resulting from the settlement, and a loss on the sale of computer equipment of approximately $62,000. In fiscal year 2006, the other income consisted primarily of net interest income of approximately $138,000, and miscellaneous income of approximately $67,700 resulting from the settlement of the TalkCity estate.

     In December 1999, we executed two agreements with an online dating service company called SocialNet Incorporated. The first agreement called for LiveWorld to invest $3,000,000 in SocialNet, and the second agreement was an operating agreement under which SocialNet would purchase $500,000 per year of our services over a three year period. Subsequently SocialNet was acquired MatchNet PLC, which later changed its name to Spark Networks. After the acquisition, we had a dispute over the amount of money owed to us under the operating agreement. In July of 2001 we filed an action against SocialNet and MatchNet PLC as a result of the disputed monies owed to us. In February of 2005 we entered into a settlement agreement where by we were paid $400,000 to settle our complaint with the Spark Group. Additionally, we expensed approximately $218,000 for legal fees and other expenses incurred with the settlement.

     In May, 2001 we sold our assets associated with its talkcity.com site to MyEsp, which subsequently renamed itself Talk City, Inc. At this time we changed our name back to our. The agreements included an operating contract under which MyEsp (Talk City) would pay us $900,000 per year to operate the talkcity.com site. In late 2001 MyESP (Talk City) defaulted on its payments to us and in January 2002, MyESP (Talk City) filed for bankruptcy. During the MyESP (Talk City) bankruptcy proceedings and under the supervision of the court, we were required to continue to provide services to MyESP (Talk City) and in turn to incur substantial operating expenses to provide services to MyESP (Talk City), as well as legal fees to manage its role in the case. We incurred approximately $500,000 in operational costs and $600,000 in legal fees in this matter. Ultimately the court ruled that we should be reimbursed for a portion of these costs, but the MyESP (Talk City) estate liquidated without having sufficient funds to make any payments to us. We were was able to reclaim most of the computer equipment we had sold to MyEsp and in 2006 received approximately $67,000 payment as its share of the estates liquidation. As the $67,000 was payment for money owed LiveWorld for services provided it was recorded as miscellaneous income.

     For the three months ended March 31, 2007 other income consisted of net interest income of approximately $46,000.

     Provision for Income Taxes

     Our effective tax rate was approximately (1.6%) for fiscal year 2004, 1.5% for fiscal year 2005, and (5.3%) for fiscal year 2006. The provision for income taxes reflects the credit for the net operating loss in 2004, the minimal state income taxes on earnings in fiscal year 2005 and the income taxes due in states where we did not have any operating loss carryforwards available in 2006. We are able to reduce our current federal tax liability with net operating loss carryforwards. Due to uncertainties surrounding the timing of realizing the benefits of the net operating loss carryforwards in the future, we have established a full valuation allowance against its net deferred tax assets.

     For the three months ended March 31, 2006 our effective tax rate was approximately 13% and for the three months ended March 31, 2007 our effective tax rate was approximately (2%). The provision for income taxes reflects the credit for the net operating losses, the minimal state income taxes on earnings in fiscal year 2006 and the income taxes due in states where we did not have any operating loss carryforwards available in 2006. We are able to reduce our current federal tax liability with net operating loss carryforwards. Due to uncertainties surrounding the timing of realizing the benefits of the net operating loss carryforwards in the future, we have established a full valuation allowance against its net deferred tax assets.

Financial Condition, Liquidity and Capital Resources

     Our total assets were approximately $2.1 million at December 31, 2004, $3.2 million at December 31, 2005 and $6.7 million at December 31, 2006. This represented an increase of $1.1 million, or 54% in fiscal year 2005 and an increase of $3.5 million, or 111% in fiscal year 2006. This increase was primarily the result of the generation of cash, the increase in the accounts receivable from the business and the use of part of that for the purchase of system infrastructure, which we use to provide our services.

     Our total assets were approximately $6.7 million at December 31, 2006 and $6.2 million at March 31, 2007. This represented a decrease of approximately $461,000, or 7% from December 31, 2006. This decrease was primarily the result of our reducing the accounts receivable balance which was slightly offset by our generating cash during the period.

     Our accounts receivable balance was approximately $589,000 for fiscal year 2004, $817,000 for fiscal year 2005, and $1.2 million for fiscal year 2006, representing an increase of approximately $228,000, or 39% in 2005, and $405,000, or 50% in fiscal year 2006. This increase was primarily a result of an increase in revenue from 2004 to 2005, and the increase in the days sales outstanding in 2006. The days sales outstanding, or DSO, was 41 days as of December 31, 2004; 31 days as of December 31, 2005; and 45 days as of December 31, 2006. For the majority of our revenue (operations services) we invoice on the first of the month for the coming month’s services, with net 30 days payable terms. Our clients historically have typically paid on time and we rarely have had a client not pay the full amount due.

     For the three March 31,2007 our accounts receivable balance was approximately $729,000 which decreased by approximately $492,000 from the ended December 31, 2006, or a decrease of approximately 40% period-over-period. This decrease was a direct result of the reduction in our DSO for the period. The DSO as of December 31, 2006 was 45 days and this decreased to 25 days for the period ending March 31, 2007, or a decrease of approximately 44%. We do not anticipate maintaining our DSO at this level in the future as we would expect to see our accounts receivable levels increase as we increase our client base.

     Our total current liabilities were approximately $726,000 as of December 31, 2004 and $684,000 as of 2005, representing a decrease of 6%. This decrease consists primarily of a decrease in accounts payable. The decrease in accounts payable was primarily due to suppliers requiring aggressive payment terms. Our total current liabilities were approximately $1.4 million as of December 31, 2006, representing an increase of 105% year-over-year. This increase was due primarily to the increase in accounts payable from approximately $61,000 in 2005 to $343,000 in 2006, or an increase of 462%; the increase in deferred revenue from approximately $242,000 in 2005 to $527,000 in 2006, or an increase of 118%; and we used capital leasing in 2006 for the first time establishing the current portion of the capital lease for approximately $53,000 in 2006.

For the three months ended March 31, 2007 our total current liabilities were approximately $ 1.5 million which increased by approximately $108,000 from the period ending December 31, 2006, representing an increase of approximately 8% period-over-period. This increase was due primarily to the increase in accounts payable from approximately $343,000 for the period ending December 31, 2006 to $534,000 for the period ending Marching 31, 2007, or an increase of 56%. This was slightly offset by decreases in the accrued salaries from approximately $91,000 to $27,000.

     At March 31, 2007 we had $3.3 million in cash. We believe that our existing cash balances combined with cash flow from operating activities will be sufficient to meet our operating and capital expenditure requirements for the next twelve months.

     We have incurred long term debt of approximately $121,000 for capital equipment as of December 31, 2006. Net cash from operating activities was approximately $395,000 for the fiscal year 2004, $1.1 million for fiscal year 2005 and $641,000 for the fiscal year 2006. These net cash from operating activities differ materially from the operating income or (loss) of approximately ($487,000) for fiscal year 2004, $447,000 for fiscal year 2005, and ($383,000) for fiscal year 2006. The differences are due primarily to the stock-based compensation expense, the depreciation expense, and the various changes in our operating assets and liabilities. We anticipate that we will continue to issue stock options to our employees, which we anticipate will continue to have material impacts on our earnings.

     Our long term debt for capital equipment has decreased from approximately $121,000 at December 31, 2006 to approximately $108,000 at March 31, 2007. Net cash from operating activities was approximately $347,000 for the three months ended March 31, 2006 and was approximately $204,000 for the three months ended March, 31, 2007. The net cash from operating activities differs materially from the operating income or (loss) of approximately $70,000 and ($625,000) for the respective periods. The differences are due primarily to the stock-based compensation expense, warrant expense, the depreciation expense, and the various changes in our operating assets and liabilities.

     Our primary use of cash is operating expenses related to the delivery of the private label online social network and community services. We anticipate hiring additional staff to develop additional sales channels, to support the delivery of services to clients, and maintain our general and administrative needs. These expenses included but are not limited to salaries, payroll taxes, benefits, related expenditures and professional fees.

     Net cash provided by (used in) investing activities was approximately ($350,000) in fiscal year 2004, ($682,000) in fiscal year 2005 and ($819,000) in fiscal year 2006. This represented an increase of our investment activity of approximately $332,000, or 95% from 2004, to 2005 and $137,000 or 20% from 2005 to 2006. Our investing activities in 2004, 2005, and 2006 consisted primarily of the purchase and sale computer hardware and software to be used in our ongoing operations. We anticipate increasing our investment in hardware and related equipment to be approximately $500,000 in fiscal year 2007.

     For the three months ended March 31, 2007 the net cash used in investing activities was approximately ($128,000) and was ($342,000) for the three months ended March 31, 2006. Our investing activities consisted primarily of the purchase of computer hardware and software for the use in our ongoing operations.

     Our operating leases for rent of facilities are up to 36 month obligations, but are not material expenses. In October of 2006 the Company entered into a master lease agreement for equipment for operations with Bank of America. The total available line is $800,000. As of December 31, 20006, we have committed to approximately $174,000 of equipment on the lease agreement with payments of approximately $5,000 per month for thirty-six months. We believe the cash generated by operations will be more than sufficient to make the payments on the capital lease. The following table provides the contractual obligations the company has committed to as of December 31, 2006:

		Payment Due by Period
						< 1				1-3				3-5				> than 5
		Total				Year				Years				Years				Years
Contractual Obligations
Operating lease obligations		$	312			$	157			$	155			$	—			$	—
Capital lease obligations		$	200				65				135				—				—
Total		$	512			$	222			$	290			$	—			$	—

     In the future, we may strategically seek to take advantage of opportunities in the equity and capital markets to raise additional funds in order to take advantage of opportunities that may become available to us, including expansion of operating activities and acquisition of businesses, products or technologies, or otherwise to respond to competitive pressures. There can be no assurance that we will be able to raise additional capital on favorable terms or at all.

Item 3. Description of Property

     Our principal offices are located in a single facility in San Jose, California of approximately 2,400 square feet held under a multi-year lease expiring in 2009. We believe that our facilities are generally in good condition and sufficient to meet our present needs and that additional space will be available as needed.

     We do not have a formal written investment policy, however, historically we have not invested in real estate, real estate mortgages or securities of or interests in persons primarily engaged in real estate activities and have no current intention to do so in the future.

Item 4. Security Ownership of Certain Beneficial Owners and Management

     The following table sets forth certain information with respect to the beneficial ownership of our common stock as of April 27, 2007, for: each person known by us to beneficially own more than 5% of our common stock; each of our named executive officers; our director; and all of our executive officers and directors as a group.

     As used in this table, “beneficial ownership” means the sole or shared power to vote, or to direct the voting of, a security, or the sole or shared investment power with respect to a security (i.e., the power to dispose of, or to direct the disposition of, a security). The percentage shown is based on 30,682,810 shares of common stock issued and outstanding as of April 27, 2007. In computing the number and percentage of shares beneficially owned by a person, shares of common stock subject to options and/or warrants currently exercisable, or exercisable within 60 days of April 27, 2007, are counted as outstanding, but these shares are not counted as outstanding for computing the percentage ownership of any other person.

     We do not have any off balance sheet arrangements, investments in special purpose entities or undisclosed borrowings or debt. Additionally, we are not a party to any derivative contracts or synthetic leases.

						Percent
		Number of Shares				of
Name and Address of Beneficial Owner (1)		beneficially owned				class
More than 5% Beneficial Owners:
J. Walter Thompson, U.S.A., Inc., a subsidiary of WPP Group plc (2)			4,625,666				14.2	%
Jeffrey Easton (3)			3,101,409				10.1
Entities affiliated with Allegis Capital (4)			2,384,554				7.8
The Weinman Family Trust dtd 9/25/98 (4)(5)			3,054,201				9.9
Presidio Group LLC (4)(6)			2,568,377				8.4
Jay Friedman (7)			2,250,000				7.3
Executive Officers and Directors:
Peter Friedman (8)			3,694,410				11.0
Jenna Woodul (9)			2,386,319				7.3
Chris N. Christensen (10)			1,802,117				5.5
All executive officers and directors as a group (3 persons) (11)			7,881,653				20.9	%

Item 5. Directors, Executive Officers, Promoters and Control Persons

     The following information sets forth the names of our current director and executive officers, their ages and positions with us as of April 27, 2007.

Name		Age				Position
Peter H. Friedman			51			Chairman of the Board and Chief Executive Officer
David Houston			37			Senior Vice President and Chief Financial Officer
Jenna Woodul			58			Executive Vice President and Chief Community Officer
Chris N. Christensen			46			Executive Vice President of Engineering and Operations

     Peter H. Friedman has served as our Chairman of the Board, President and Chief Executive Officer since he co-founded LiveWorld in April 1996. From 1984 to February 1996, Mr. Friedman worked at Apple Computer, Inc., where he served in multiple roles including Vice President and General Manager of Apple’s Internet/Online Services business unit. In this role, Mr. Friedman managed and grew Apple’s AppleLink relationship marketing and support online services, oversaw the launch and growth of eWorld, Apple’s consumer online service, and a series of Internet-based services such as Salon and Youth Central. Mr. Friedman also held various senior marketing roles at Apple. Mr. Friedman received a M.B.A degree from The Harvard Business School and a B.A. American History degree from Brown University.

     David Houston joined us as the Chief Financial Officer in October 2006, and is responsible for accounting, resource management, financial transactions and investor relations. From January of 2002 until September of 2006, Mr. Houston was a private consultant providing financial and merger and acquisition services to clients. From October of 1999 to December 2001, Mr. Houston managed the corporate development activity for the broadband group of Excite@Home, an Internet service provider. From May 1994 to September 1999, Mr. Houston held various roles within CKS Group, a marketing communications company, where he was a key member of the management team and he focused on developing the management reporting systems, guiding the merger and acquisition activity, leading the international expansion strategy, and managing the world-wide financial planning and analysis. Mr. Houston holds a B.S. in Business Administration from the University of California, Riverside and a M.B.A. from the Santa Clara University.

     Jenna Woodul has served as our Executive Vice President and Chief Community Officer since she co-founded LiveWorld in April 1996. From January 1993 to March 1996, Ms. Woodul cultivated the online

community for Apple’s eWorld, where she directed the Community Center. Ms. Woodul worked at Apple from 1984 to 1988 in Apple’s business communications service, AppleLink, as a core member of the team that developed the community-oriented AppleLink, Personal Edition, which later became America Online. Ms. Woodul received a M.A. in Education from the University of New Mexico and a B.A. in Hispanic Studies from Vassar College.

     Chris N. Christensen has served as our Executive Vice President of Engineering and Operations since May 1996. From May 1993 to May 1996, Mr. Christensen served as the Engineering Manager for Apple’s Online Services division. Mr. Christensen managed the Macintosh and Windows clients for Apple’s eWorld online service. He also wrote the e-mail application for the Newton and worked on the QuickTime plug-in for the Macintosh. Prior to his experience at Apple, Mr. Christensen worked at Hewlett-Packard Company for five years. Mr. Christensen received an M.E. and B.S. in Computer and Systems Engineering from Rensselaer Polytechnic Institute.

Board of Directors and Committees

     Mr. Friedman is the only member of the Board of Directors, and we do not currently have any plans to expand the Board of Directors. We do not have a formal audit, compensation or corporate governance committee, and we have no plans to form such committees.

Term of Office of Directors

     Our sole director is appointed for a one-year term to hold office until the next annual meeting of our stockholders or until removed form office in accordance with our bylaws. Our executive officers are appointed by our board of directors and hold office until removed by the board.

Key Employees

     We have no key employees other than our officers and sole director.

Family Relationships

     There are no family relationships between or among the directors, executive officers or persons nominated or chosen to become directors or executive officers.

Involvement in Certain Legal Proceedings

     During the past five years, none of the following occurred with respect to a present or former director or executive officer: (1) any bankruptcy petition filed by or against any business of which such person was a general partner or executive officer either at the time of the bankruptcy or within two years prior to that time; (2) any conviction in a criminal proceeding or being subject to a pending criminal proceeding (excluding traffic violations and other minor offenses); (3) being subject to any order, judgment or decree, not subsequently reversed, suspended or vacated, of any court of competent jurisdiction, permanently or temporarily enjoining, barring, suspending or otherwise limiting his or her involvement in any type of business, securities or banking activities; and (4) being found by a court of competent jurisdiction (in a civil action), the Securities and Exchange Commission or the Commodities Futures Trading Commission to have violated a federal or state securities or commodities law, and the judgment has not been reversed, suspended or vacated.

Item 6. Executive Compensation

     The following table sets forth summary compensation information for the year ended December 31, 2006 for our Chief Executive Officer, and each of our other two most highly compensated executive officers as of the end of the last fiscal year. We refer to these persons as our named executive officers elsewhere in this registration statement.

Summary Compensation Table

																										Nonqualified
																						Non-Equity				Deferred
																						Incentive Plan				Compensation				All Other
Name and						Salary				Bonus				Stock Awards				Option Grants				Compensation				Earnings				Compensation				Total
Principal Position		Year				($)				($)				($)				($) (1)				($)				($)				($)				($)
Peter H. Friedman, President and Chief Executive Officer			2006				320,000				—				—				23,563				—				—				—				343,563
Jenna Woodul, Executive Vice-President & Chief Community Officer			2006				200,000				—				—				10,875				—				—				—				210,875
Chris N. Christensen, Executive Vice-President Engineering and Operations			2006				200,000				—				—				10,875				—				—				—				210,875

     Our 1996 Stock Option Plan provides for stock options to be granted to employees, independent contractors, officers, and directors. The 1996 Stock Option Plan has expired, and no additional grants may be made under it. We generally grant options at an exercise price equal to the stock’s fair market value at the date of grant, as determined by our Board of Directors. All options are granted at the discretion of the our Board of Directors and have a term not greater than ten years from the date of grant. Options issued generally, vest ratably over four years, 25% one year after the grant date and the remainder at a rate of 1/36 per month thereafter. In June 2007, our stockholders approved our 2007 Stock Plan, and any future stock options are expected to be made pursuant to the 2007 Stock Plan.

     Each of the option grants set forth in the Summary Compensation Table above have a term of ten years and were granted with an exercise price equal to the fair market value of our stock on the day of the grant.

     In February 2007, we conducted a company-wide salary review that included compensation changes for multiple employees. In connection with this review our management team including Messrs. Friedman, Christensen, and Houston and Ms. Woodul reviewed compensation paid to executives at comparable companies (Aquantive and Liveperson) along with our historical financial performance. As a result of this review, we changed Mr. Friedman’s salary to $350,000, Ms. Woodul’s salary was changed to $225,000 and Mr. Christensen’s salary was changed to $225,000. We do not have long-term employment agreements with any of our executive team or any employee.

Outstanding Equity Awards as of March 31, 2007

     The following table lists the outstanding equity incentive awards held by our named executive officers as of March 31, 2007.

		Option Awards (1)(2)
										Equity Incentive
		Number of				Number of				Plan Awards: Number
		Securities				Securities				of Securities
		Underlying				Underlying				Underlying
		Unexercised Options				Unexercised Options				Unexercised
		(#)				(#)				Unearned Options				Option Exercise				Option Expiration
Name		Exercisable				Unexercisable				(#)				Price ($)				Date
Peter H. Friedman, President and Chief Executive Officer			—				325,000	(3)			—				0.40				5/14/16
			300,000				—				—				0.07				8/5/14
			500,000				—				—				0.09				12/18/13
			2,350,000	(4)			—				—				0.01				1/24/12
			300,000	(5)			—				—				0.034				1/24/12
Jenna Woodul, Executive Vice-President & Chief Community Officer			—				150,000	(3)			—				0.40				5/14/16
			300,000				—				—				0.07				8/5/14
			500,000				—				—				0.09				12/18/13
			630,207				—				—				0.017				7/10/12
			460,000				—				—				0.01				1/24/12
			290,000				—				—				0.034				7/18/11

		Option Awards (1)(2)
										Equity Incentive
		Number of				Number of				Plan Awards: Number
		Securities				Securities				of Securities
		Underlying				Underlying				Underlying
		Unexercised Options				Unexercised Options				Unexercised
		(#)				(#)				Unearned Options				Option Exercise				Option Expiration
Name		Exercisable				Unexercisable				(#)				Price ($)				Date
Chris N. Christensen, Executive Vice-President Engineering and Operations			—				150,000	(3)			—				0.40				5/14/16
			300,000				—				—				0.07				8/5/14
			500,000				—				—				0.09				12/18/13
			400,000				—				—				0.017				7/10/12
			200,000				—				—				0.01				1/24/12
			400,000				—				—				0.034				7/18/11

Director Compensation

         Peter Friedman serves as our sole director and receives no compensation in his role as a director.

Item 7. Certain Relationships and Related Transactions

     Except as disclosed below, none of our directors or executive officers, nor any proposed nominee for election as a director, nor any person who beneficially owns, directly or indirectly, shares carrying more that 5% of the voting rights attached to all of our outstanding shares, nor any member of the immediate family (including spouse, parents, children, siblings, and in-laws) of any of the foregoing persons has any material interest, direct or indirect, in any transaction over the last two years or in any presently proposed transaction which, in either case, has or will materially affect us.

     On January 28, 1998 we entered into an early exercise agreement and a note receivable with Mr. Dembecki, our Vice President of Moderation Services. This agreement allowed for exercise of a total of 20,000 unvested options, and the loan was secured by those shares. As of December 31, 2006 he was indebted to the Company under the note totaling $5,400 due January 28, 2008, plus accrued interest of $3,555. The note bears an interest rate of 6.04% compounded semi-annually. Since the substance of the loan is an option and granting an option does not give rise to an asset, we have not recorded the issuance of stock and the receipt of a loan.

     On January 28, 1998 we entered into an early exercise agreement and a note receivable with Ms. Dembecki, our Director of Client Services. This agreement allowed for exercise of a total of 5,000 unvested options, and the loan was secured by those shares. As of December 31, 2006 she was indebted to the Company under the note totaling $1,400 due January 28, 2008, plus accrued interest of $922. The note bears an interest rate of 6.04% compounded semi-annually. Since the substance of the loan is an option and granting an option does not give rise to an asset, we have not recorded the issuance of stock and the receipt of a loan.

     On May 10, 2006, we entered into a consulting agreement with DragonBridge Capital LLC, an entity affiliated with Barry Weinman. Mr. Weinman is affiliated with Allegis Capital, one of our major stockholders. Pursuant to the consulting agreement, we agreed to pay retainer of $60,000, to be paid at $5,000 per month. The agreement terminates in May 2007. Pursuant to the agreement, DragonBridge would be entitled to certain additional fees in the event a joint venture was established and funded in China. We do not anticipate these additional fees will be earned under the agreement.

     In July 2006, we entered into a joint venture with WPP. Pursuant to the joint venture we formed an LLC, LiveWorld-WPP, L.L.C., to market and sell our products and services to WPP Group plc clients. We also entered into a sales representative agreement with LiveWorld-WPP L.L.C. pursuant to which the joint venture will market and sell our products and services. In addition to paying commission to the joint venture on sales it makes, we also entered into an agreement that provides for the granting of a substantial number of warrants to WPP to purchase our common stock. WPP Group plc is one of the world’s leading marketing and communications firms and includes in its company portfolio JWT, Ogilvy & Mather Worldwide, Y&R, The Voluntarily United Group, Grey Worldwide, MindShare, MediaCom, Mediaedge:cia, Millward Brown, Research International, KMR Group, OgilvyOne Worldwide, Wunderman, 141 Worldwide, Hill & Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller, Cohn & Wolfe, CommonHealth, Sudler & Hennessey, Ogilvy Healthworld, Enterprise IG, Landor and Fitch among others.

     LiveWorld and WPP each contributed $250,000 to fund the joint ventures operations. We also entered into an agreement that provides for the granting of a substantial number of warrants to WPP to purchase our common stock. Specifically, at the formation of the joint venture we granted a warrant to purchase 1,000,000 shares of our Common Stock at a per share exercise price of $1.00 and an additional warrant to purchase 1,000,000 shares of our Common Stock at a per share exercise price of $1.10. The warrants are valued at $761,000 and are exercisable for a period of ten years.

     We further granted WPP the opportunity to earn a substantial number additional warrants based on the performance of the joint venture in generating revenue for LiveWorld for each of the years 2007, 2008, 2009, and 2010. Under these terms, WPP might earn additional warrants based on the percentage of LiveWorld’s revenue that is attributable to the joint venture and the number of shares of capital stock outstanding or issuable upon the exercise or conversion of other securities.

     The formula for determining the number of warrants we will issue is complex. In summary, the number of warrants issued is determined by multiplying the percentage of our net revenue that is attributable to the joint venture by 66 2/3% and multiplying the resulting percentage by the number of our shares that are then outstanding, assuming the exercise of all options and warrants and the conversion of all convertible securities. However, the number of warrants issuable is further subject to the following limitations:

     For 2007, the aggregate number of warrants issued to date to WPP cannot exceed 10% of the number of shares of LiveWorld stock that is then outstanding or issuable upon the exercise of all outstanding options and warrants and the conversion of all convertible securities; for 2008, that limit increases to 20%, and for 2009 the limit is 30%. In 2010, the maximum total number of warrants that may be required to be issued under this relationship is 53% of the fully diluted share count of the company.

     The exercise price of the warrants to be issued in the future varies and the price at which our stock has traded during a thirty day period prior to the warrant’s issuance. The exercise prices are, however, subject to the following minimum exercise prices: the greater of either (i) 55% of the then market price or (ii) for each of the following years: $1.10 for the 2007 warrant; $1.20 for the 2008 warrant; $1.30 for the 2009 warrant and $1.40 for the 2010 warrant.

     The agreements with WPP are complex, and the above descriptions are summary in nature. We strongly urge that these agreements be read in their entirety to understand the terms of our relationship with WPP. Although we believe these agreements with WPP may prove to be highly beneficially to LiveWorld and our stockholders, they can also result in the issuance of warrants to purchase a substantial portion of our capital stock. As a result, the ownership of our existing stockholder might be severely diluted in the event the joint venture is highly successful in selling our products and services to WPP and its affiliates.

     In June 2000, we loaned $100,000 to Ms. Woodul, the Executive Vice President and Chief Community Officer and a LiveWorld co-founder to assist her in buying a home. The interest rate on the loan was four percent (4%), compounded annually, and the loan could be extended indefinitely for periods of three years. The loan was collateralized by the shares of common stock owned by Ms. Woodul. As of December 31, 2004, and December 31, 2005, the outstanding balance on the loan, including accrued interest, was $97,066, and $89,031 respectively. Effective December 11, 2006, Ms. Woodul sold 190,599 shares of LiveWorld stock to the Company at a then market price of $0.536 per share and used the proceeds to pay off the outstanding loan amount of $75,598 and thereby retire the loan in its entirety.

     In June 2000, we loaned Mr. Bernstein, our Vice President of Engineering and Chief Scientist, and a LiveWorld co-founder, $250,000 in order to assist him in buying a home. The interest rate on the loan was six point five percent (6.5%), compounded annually. The loan is collateralized by the shares of common stock owned by Mr. Bernstein. As of December 31, 2006, the outstanding principal balance on the loan has been paid in full and the accrued interest was $12,061. This remaining interest balance is being paid off by Mr. Bernstein via monthly payroll deductions.

     On November 13, 2006, we repurchased 190,000 shares of our Common Stock from Mr. Christensen, our Executive Vice President of Engineering and Operations at $0.535 per share. This transaction was undertaken to enable Mr. Christensen to pay off a loan from the company associated with his 1996 early exercise of stock options (for the 190,000 shares) which was due in full in November, 2006. Mr. Christensen used the proceeds of the sale to pay off this loan.

     On September 11, 2006, we sold an aggregate of 3,676,470 shares of our common stock to several purchasers in a private placement transaction. These purchasers also obtained the right to include those shares in certain registrations that we may, at our option, undertake in the future. In this sale WPP purchased 2,435,666 of shares. In addition, on December 22, 2006, WPP purchased an additional 190,000 shares of our common stock at $0.535 per share. In addition, the following individuals, each of whom is affiliated with Allegis Capital or affiliates of Allegis Capital, also purchased our common stock in this transaction:

Purchasers		Number of Shares of Common Stock Purchased
The Weinman Family Trust			367,647
Presidio Group LLC			183,823

Item 8. Description of Securities

     We are authorized to issue 100,000,000 shares of common stock, par value $0.001 per share and 5,000,000 shares of preferred stock, par value $0.001 per share. As of March 31, 2007, there were 30,682,811 shares of our common stock outstanding, held by approximately 201 holders of record and no shares of preferred stock outstanding.

Common Stock

     Holders of our common stock are entitled to one vote per share of each share held of record on all matters submitted to a vote of stockholders. Subject to preferences that may be applicable to any preferred stock that may be issued in the future, holders of our common stock are entitled to receive ratably such dividends as may be declared from time to time by our board of directors out of funds legally available for that purpose. In the event of our liquidation, dissolution or winding up, the folders of our common stock are entitled to share ratably in all assets remaining after payment of liabilities, subject to prior distribution rights of preferred stock, if any, then outstanding.

     Holders of our common stock have no cumulative voting rights, preemptive or conversion rights or other subscription rights. There are no redemption of sinking fund provisions applicable to our common stock. The rights, references and privileges of holders of our common stock are subject to, and may be adversely affected by, the rights of the folders of shares of any series of preferred stock, which we may designate and issue in the future.

Preferred Stock

     Our board of directors may fix by resolution the designations, powers, preferences and relative, participating, optional or other special rights, and qualifications, limitations or restrictions of each class of shares of the preferred stock, including the voting rights, dividend rate, conversion rights, redemption price, liquidation preference, and the number of shares of any such series. Our board of directors may increase or decrease the number of shares of any such series (but not below the number of shares of such series then issued). In case the number of shares of any such series shall be so decreased, the shares constituting such decrease will resume the status which they had prior to the resolution or resolutions originally fixing the number of shares of such series. The issuance of preferred stock could have the effect of delaying, deferring or preventing our change of control. We have present plans to issue any shares of preferred stock.

Anti-takeover Effects of Delaware Law and Our Certificate of Incorporation and Bylaws

     Delaware Law

     Pursuant to Section 203 of the Delaware General Corporation Law, or the business combination statute, we are prohibited, as a public company, from engaging in a “business combination” with an “interested stockholder” (defined as any person who acquires 15% or more of our common stock) for a three-year period following the date that such person became an interested stockholder, unless, (i) prior to the date the person became a interested stockholder, our board of directors approved either the business combination or the transaction which resulted in the stockholder becoming an interested stockholder; or (ii) upon consummation of the transaction that resulted in the person’s becoming an interested stockholder, that person on owned 85% of our voting stock, excluding certain shares owned by corporate insiders and shares issued after the transaction commenced; or (iii) at or subsequent to such time the business combination is approved by our board of directors and authorized by the affirmative vote of holders of 66% of our outstanding voting stock that is not owned by the interested stockholder. Section 203 defines business combinations to include the following; any merger or consolidation involving the corporation and the interested stockholder; any sale transfer, pledge or other disposition of 10% or more of the assets of the corporation involving the interested stockholder; subject to certain exceptions, any transaction that results n the issuance or transfer by the corporation of any stock of the corporation to the interested stockholder; any transaction involving the corporation that has the effect of increasing the proportionate share of the stock of any class or series of the corporation beneficially owned by the interested stockholder; or the receipt by the interested stockholder of the benefit of any loans, advances, guarantees, pledge or other financial benefits provided by or through the corporation.

     In general, Section 203 defines an interested stockholder as any entity or person beneficially owning 15% or more of the outstanding voting stock of the corporation and any entity or person affiliated with or controlling or controlled by any of these entities or persons. A Delaware corporation may opt out of this provision either with an express provision in its original certificate of incorporation or in an amendment to its certificate of incorporation or bylaws approved by its stockholders. However, we have not opted out, and do not currently intend to opt out of this provision. The statute could prohibit or delay mergers or other takeover, or change in control attempts and, accordingly, may discourage attempts to acquire us.

Certificate of Incorporation and Bylaws

     Our certificate of incorporation provides that our board of directors may issue up to five million shares of one or more series of preferred stock for such corporate purposes as the board of directors may determine, without any further action by our stockholders. Our certificate of incorporation also provides that our board of directors has the power to adopt, amend or repeal our bylaws. These provisions may have the effect of delaying, deferring, or preventing a change in control of our company.

     Our bylaws provide that only our board of directors may call a special meeting of stockholders. In addition, our bylaws contain advance notice procedures with respect to business to be transacted at annual meetings of stockholders. Advance notice must not only be timely received, but must be in proper written form, as set forth in our bylaws. Pursuant to our certificate of incorporation, eight of our initial directors cannot be removed from the board without “cause” during their initial two-year term of office.

     These provisions in our certificate of incorporation and bylaws may have an anti-takeover effect and may delay, defer, or prevent a tender offer or takeover attempt by another party.

Transfer Agent and Registrar

     American Stock Transfer & Trust company is the transfer agent and registrar for our common stock.

PART II

Item 1. Market of and Dividends on the Registrant’s Common Equity and Related Stockholder Matters

Market Information

     Our common stock is quoted on the Pink Sheets (www.pinksheets.com) centralized quotation service for OTC securities under the trading symbol “LVWD.PK” but is not quoted on the NASD OTC Bulletin Board or NASDAQ, nor listed on any national or regional securities exchange.

     The following table set forth the range of the high and low bid prices by quarter as reported on the over-the-counter market since January 1, 2004. Quotations from the Pink Sheets reflect inter-dealer prices without adjustments for retail markups, markdowns or conversions and may not represent actual transactions.

		High				Low
Fiscal year ended December 31, 2005:
First Quarter		$	0.47			$	0.28
Second Quarter		$	0.50			$	0.35
Third Quarter		$	0.65			$	0.40
Fourth Quarter		$	0.55			$	0.36

		High				Low
Fiscal year ended December 31, 2006:
First Quarter		$	0.60			$	0.37
Second Quarter		$	0.48			$	0.35
Third Quarter		$	0.60			$	0.41
Fourth Quarter		$	0.60			$	0.48

		High				Low
Fiscal year ended December 31, 2007:
First Quarter		$	0.65			$	0.48
Second Quarter (through June 27, 2007)		$	0.66			$	0.53

     We intend to make application to the NASD for our shares to be quoted on the OTC Bulletin Board. The application to the NASD will be made during the comment period for this Form 10-SB. Our application to the NASD will consist of current corporate information, financial statements and other documents required by Rule 15c211 of the Securities Exchange Act of 1934, as amended. Inclusion on the OTC Bulletin Board permits price quotation of our shares to be published by such service.

Penny Stock

     The SEC has adopted rules that regulate broker-dealer practices in connection with transactions in penny stocks. Penny stock are generally equity securities with a market price of less than $5.00, other than securities registered on certain national securities exchanges or quoted on the NASDAQ system, provided that current price and volume information with respect to transactions in such securities is provided by the exchange of system. The penny stock rules require a broker-dealer, prior to a transaction in a penny stock, to deliver a standardized risk disclosure document prepared by the SEC, that: (a) contains a description of the nature and level of risk in the market for penny stocks in both public offerings and secondary trading; (b) contains a description of the broker’s or dealer’s duties to the customer and of the rights and remedies available to the customer with respect to a violation of such duties or other requirements of the securities laws; (c) contains a brief, clear, narrative description of a dealer market, including bid and ask prices for penny stocks and the significance of the spread between the bid and ask price; (d) contains a toll-free telephone number for inquiries of disciplinary actions; (e) defines significant terms in the disclosure

document or in the conduct of trading in penny stocks: and (f) contains such other information and is in such form, including language, type size and format, as the SEC shall require by rule of regulation.

     The broker-dealer also must provide, prior to effecting any transaction in a penny stock, the customer with (a) bid and offer quotations for the penny stock; (b) the compensation of the broker-dealer and its salesperson in the transaction; (c) the number of shares to which such bid and ask prices apply, or other comparable information relating to the depth and liquidity of the market for such stock; and (d) a monthly account statement showing the market value of each penny stock held in the customer’s account.

     In addition, the penny stock rules require that prior to a transaction in a penny stock not otherwise exempt from those rules, the broker-dealer must make a special written determination that the penny stock is a suitable investment for the purchaser and receive the purchaser’s written acknowledgment of the receipt of a risk disclosure statement, a written agreement as to transactions involving penny stocks, and a signed and dated copy of a written suitability statement.

     These disclosure requirements may have the effect of reducing the trading activity for our common stock. Therefore, stockholders may have difficulty selling our securities.

Holders of Our Common Stock

     As of March 31, 2007, we had approximately 201 holders of record of our common stock and additional stockholders hold shares in street name.

Dividends

     We have never declared or paid dividends on its common stock. We intend to retain earnings, if any, for the operation and expansion of our business, and therefore do not anticipate paying cash dividends in the foreseeable future.

Equity Compensation Plan Information

     The following table provides information as of March 31, 2007 about our common stock that may be issued upon the exercise of options granted to employees, consultants or our board of directors under all existing equity compensation plans including the 1996 Stock Option Plan and the 1999 Director Option Plan.

Number of

securities to be

Number of

issued upon

Weighted-average

securities

exercise of

exercise price of

remaining available

outstanding

outstanding

for future issuance

options, warrants

options, warrants

under equity

Plan Category

and rights

and rights

compensation plans

Equity compensation plans approved by security holders

21,401,777

(1)

$

0.12

250,000

(2)

Equity compensation plans not approved by security holders

0

0

0

Total

21,401,777

$

0.12

250,000

Item 2. Legal Proceedings

     We are not a party to any material legal proceedings as of the date of this registration statement.

Item 3. Changes in and Disagreements with Accountants

     None.

Item 4. Recent Sales of Unregistered Securities

     In the three years preceding the filing of this Form 10-SB, the registrant has issued the following securities that were not registered under the Securities Act:

     On July 9, 2004, we issued options to purchase an aggregate of 347,500 shares of our common stock at an exercise price of $0.1706 per share to certain company employees.

     On August 5, 2004, we issued options to purchase an aggregate of 1,825,000 shares of our common stock at an exercise price of $0.07 per share to certain company employees.

     On September 8, 2004, we issued options to purchase an aggregate of 150,000 shares of our common stock at an exercise price of $0.1706 per share to certain company employees.

     On October 20, 2004, we issued options to purchase an aggregate of 75,000 shares of our common stock at an exercise price of $0.23 per share to certain company employees.

     On November 10, 2004, we issued options to purchase an aggregate of 50,000 shares of our common stock at an exercise price of $0.26 per share to certain company employees.

     On December 3, 2004, we issued options to purchase an aggregate of 150,000 shares of our common stock at an exercise price of $0.30 per share to certain company employees.

     On January 19, 2005, we issued options to purchase an aggregate of 120,000 shares of our common stock at an exercise price of $0.33 per share to certain company employees.

     On January 31, 2005, we issued options to purchase an aggregate of 80,000 shares of our common stock at an exercise price of $0.28 per share to certain company employees.

     On February 8, 2005, we issued options to purchase an aggregate of 25,000 shares of our common stock at an exercise price of $0.38 per share to certain company employees.

     On March 17, 2005, we issued options to purchase an aggregate of 175,000 shares of our common stock at an exercise price of $0.38 per share to certain company employees.

     May 25, 2005, we issued options to purchase an aggregate of 75,000 shares of our common stock at an exercise price of $0.41 per share to certain company employees.

     On July 16, 2005, we issued options to purchase an aggregate of 100,000 shares of our common stock at an exercise price of $0.43 per share to certain company employees.

     On September 2, 2005, we issued options to purchase an aggregate of 239,000 shares of our common stock at an exercise price of $0.48 per share to certain company employees.

     On November 15, 2005, we issued options to purchase an aggregate of 50,000 shares of our common stock at an exercise price of $0.42 per share to certain company employees.

     On December 27, 2005, we issued options to purchase an aggregate of 75,000 shares of our common stock at an exercise price of $0.36 per share to certain company employees.

     On March 15, 2006, we issued options to purchase an aggregate of 100,000 shares of our common stock at an exercise price of $0.45 per share to certain company employees.

     On April 25, 2006, we issued options to purchase an aggregate of 70,000 shares of our common stock at an exercise price of $0.40 per share to certain company employees.

     On May 14, 2006, we issued options to purchase an aggregate of 1,835,000 shares of our common stock at an exercise price of $0.40 per share to certain company employees.

     On June 17, 2006, we issued options to purchase an aggregate of 425,000 shares of our common stock at an exercise price of $0.40 per share to certain company employees.

     On June 23, 2006, we issued options to purchase an aggregate of 60,000 shares of our common stock at an exercise price of $0.40 per share to certain company employees.

     On September 1, 2006, we issued options to purchase an aggregate of 245,000 shares of our common stock at an exercise price of $0.55 per share to certain company employees.

     On September 28, 2006, we issued options to purchase an aggregate of 115,000 shares of our common stock at an exercise price of $0.55 per share to certain company employees.

     On October 11, 2006, we issued options to purchase an aggregate of 500,000 shares of our common stock at an exercise price of $0.51 per share to certain company employees.

     The issuance of securities described above were deemed to be exempt from registration under the Securities Act in reliance on Rule 701 of the Securities Act. Rule 701 limits the amount of securities that may be sold in reliance upon the exemption. Specifically, Rule 701 provides that the aggregate sales price of securities sold in reliance upon Rule 701 must not exceed the greatest of:

	•		$1,000,000;
	•		15% of the total assets of the issuer;
	•		15% of the outstanding amount of the class of securities being offered and sold in reliance on Rule 701, measured at the issuer’s most recent balance sheet date.

     During each consecutive 12-month period from July 9, 2004 until April 25, 2006, the aggregate sales price being offered and sold in reliance of Rule 701 was less than $1,000,000. During each subsequent period, the aggregate sales price of securities during each consecutive 12-month period was less than 15% of LiveWorld’s outstanding common stock.

     The issuance of the following securities were deemed to be exempt from registration under the Securities Act in reliance on Regulation D, promulgated pursuant to Section 4(2) of the Securities Act.

     On July 7, 2006, we issued a warrant to purchase an aggregate of 1,000,000 shares of our common stock at an exercise price of $1.00 per share to WPP.

     On July 7, 2006 we issued a warrant to purchase an aggregate of 1,000,000 shares of our common stock at an exercise price of $1.10 per share to WPP.

     On September 11, 2006, we issued 3,676,470 shares of our common stock at a per share price of $0.54 to nine third party financial investors, all of whom were accredited investors, as such term as defined in Regulation D, promulgated pursuant to section 4(2) of the Securities Act. The purchasers of our common stock in this transaction included the following related parties:

	Purchaser	Amount Invested
	J. Walter Thompson U.S. A., Inc	$1,325,002.31
	The Weinman Family Trust Dated September 25, 1998	$   199,999.97
	Presidio Group LLC	$     99,999.72

Please see Item 7. Certain Relationships and Related Transactions for additional information on the sale of our common stock to these related parties.

     On December 22, 2006, we issued 190,000 shares of our common stock at a price per share of $0.535 to J. Walter Thompson U.S.A., Inc., an accredited investor and a related party.

Item 5. Indemnification of Directors and Officers

     Our bylaws include provisions permitted under Delaware General Corporation Law relating to the liability and indemnification of our directors and officers. Under these provisions, we will indemnify any director or officer who was or is a party or is threatened to be made a party to any threatened, pending or completed action by reason of the fact that the person was or is one of our directors or officers against expenses (including attorneys’ fees), judgments, fines and amounts paid in settlement actually and reasonably incurred by the person in connection with such action, provided that the director or officer acted in good faith and in a manner that he or she believed to be in, or not opposed to, the best interest of LiveWorld, Inc., and with respect to any criminal action, had no reasonable cause to believe the person’s conduct was unlawful. These provisions provide that we may indemnify any of our associates or agents to the same extent that we are required to indemnify our directors and officers.

     We have entered into indemnification agreements with our directors and executive officers and certain of our officers and employees. These agreements provide, among other things, that we will indemnify our directors, executive officers and certain officers and employees for certain expenses (including attorneys’ fees), judgments, fines and settlement amounts incurred by a director, executive officer, officer or employee who has entered into an indemnification agreement in any action or proceeding arising out of such person’s services as one of our directors, executive officers, or officers or employees, as the case may be, or any of our subsidiaries or any other company or enterprise to which the person provides services at our request. We believe that these indemnification agreements are necessary to attract and retain qualified persons as our directors and executive officers and as officers and employee. The SEC has noted, however, that in the opinion of the SEC, such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable.

     As permitted by Section 145 of the Delaware General Corporation Law, we maintain directors’ and officers’ liability insurance coverage.

PART F/S

INDEX TO FINANCIAL STATEMENTS

		Page
Report of Independent Registered Public Accounting Firm			F-2
Balance Sheets as of December 31, 2006, 2005, 2004 and March 31, 2007			F-3
Statements of Operations for the Years ended December 31, 2006, 2005, 2004 and the Three Months Ended March 31, 2007 and 2006			F-4
Stockholders’ Equity (Deficit) for the Years ended December 31, 2006, 2005 and 2004			F-5
Statements of Cash Flows for the Years ended December 31, 2006, 2005, 2004 and the Three Months Ended March 31, 2007 and 2006			F-6
Notes to Consolidated Financial Statements			F-7

Report of Independent Registered Public Accounting Firm.

Board of Directors and Stockholders
LiveWorld, Inc.

We have audited the accompanying balance sheet of LiveWorld, Inc. as of December 31, 2004, 2005, and 2006, and the related statements of operations, stockholders’ equity, and cash flows for the years ended December 31, 2004, 2005, and 2006. These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. We were not engaged to perform an audit of the Company’s internal control over financial reporting. Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of LiveWorld, Inc. as of December 31, 2004, 2005, and 2006, and the results of its operations and its cash flows for the years ended December 31, 2004, 2005, and 2006 in conformity with accounting principles generally accepted in the United States of America.

As discussed in Note 4 to the financial statements, in 2006 the Company adopted Statement of Financial Accounting Standards No. 123 (Revised 2004), Share-Based Payments.

/s/ Stonefield Josephson, Inc.
     STONEFIELD JOSEPHSON, INC.

San Francisco, California
March 20, 2007, except for Note 2 which is as of July 12, 2007

LIVEWORLD INC.

		December 31,											March 31,
		2004				2005				2006			2007
													Unaudited
ASSETS
Current Assets
Cash and cash equivalents		$	1,010			$	1,426			$	3,217		$	3,280
Accounts receivable, net			589				817				1,222			729
Accrued development and set up			—				—				72			64
Prepaid expenses			33				127				47			73
Other current assets			18				14				13			16
Total current assets			1,650				2,384				4,571			4,162
Property and equipment, net			387				775				1,110			1,087
Investment in joint venture			—				—				977			947
Other assets			20				3				4			5
Total assets		$	2,057			$	3,162			$	6,662		$	6,201
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities
Accounts payable		$	251			$	61			$	343		$	534
Accrued salaries and wages			51				109				91			27
Accrued vacation			98				220				278			345
Due to officers			21				6				34			6
Other accrued liabilities			16				46				73			102
Current portion of capital lease obligation			—				—				53			53
Deferred revenue			289				242				527			440
Total current liabilities			726				684				1,399			1,507
Long-term capital lease obligation			—				—				121			108
Total liabilities			726				684				1,520			1,615
Stockholders’ equity
Common stock: $.001 par value, 100,000,000 shares authorized 26,551,222, 26,816,889 and 30,682,811 issued and outstanding at December 31, 2004, 2005, and 2006, respectively; and 30,682,811 issued and outstanding at March 31, 2007			27				27				31			31
Note receivable from stockholder			(93	)			(87	)			—			—
Additional paid-in capital			136,237				136,753				139,589			139,656
Accumulated deficit			(134,840	)			(134,215	)			(134,478	)		(135,101	)
Total stockholders’ equity			1,331				2,478				5,142			4,586
Total liabilities and stockholders’ equity		$	2,057			$	3,162			$	6,662		$	6,201

The accompanying notes are an integral part of these financial statements

LIVEWORLD INC.

		Year Ended December 31,												Three Months Ended March 31,
		2004				2005				2006				2006				2007
														Unaudited				Unaudited
Total revenues		$	5,235			$	9,635			$	9,834			$	2,464			$	2,585
Cost of revenues			1,859				4,163				3,942				1,032				1,050
Gross Margin			3,376				5,472				5,892				1,432				1,535
Operating expenses
Product development			784				1,362				1,750				340				596
Sales and marketing			975				1,465				1,847				520				589
General and administrative			1,334				1,685				2,568				501				908
Stock based compensation			770				513				110				1				67
Total operating expenses			3,863				5,025				6,275				1,362				2,160
Income (loss) from operations			(487	)			447				(383	)			70				(625	)
Other income (expense)
Interest income (expense) net			12				46				138				25				46
Gain/(loss) on sale of assets			—				(62	)			—				—				—
Settlement income, net			—				203				67				—				—
Income (loss) before tax			(475	)			634				(178	)			95				(579	)
Income tax (provision)/benefit			8				(10	)			(51	)			(13	)			(14	)
Equity in net loss of unconsolidated affiliate			—				—				(34	)			—				(30	)
Net income (loss)			(467	)			624				(263	)			82				(623	)
Basic net income (loss) per share		$	(0.02	)		$	0.02			$	(0.01	)		$	0.00			$	(0.02	)
Shares used in computing basic income (loss) per share			26,238,722				26,554,861				27,916,238				26,816,889				30,957,688
Diluted net income (loss) per share		$	(0.02	)		$	0.01			$	(0.01	)		$	0.00			$	(0.02	)
Shares used in computing diluted income (loss) per share			26,238,722				42,583,606				27,916,238				42,886,768				30,957,688
Departmental allocation of stock-based compensation:
Costs of revenues		$	—			$	—			$	—			$	—			$	—
Product development			249				172				50				1				30
Sales and marketing			261				175				25				—				15
General and administrative			260				166				35				—				22
Total stock based compensation		$	770			$	513			$	110			$	1			$	67

The accompanying notes are an integral part of these financial statements

STATEMENTS OF STOCKHOLDERS’ EQUITY (DEFICIT)

																		Note
										Additional								Receivable
		Common Stock								Paid-in				Accumulated				From				Stockholders’
		Shares				Amount				Capital				Deficit				Shareholder				Equity (deficit)
Balance December 31, 2003			25,901,222			$	26			$	135,450			$	(134,373	)		$	(93	)		$	1,010
Common stock options exercised			650,000				1				17												18
Stock-based compensation											770												770
Net income (loss)															(467	)							(467	)
Balance December 31, 2004			26,551,222				27				136,237				(134,840	)			(93	)			1,331
Common stock options exercised			265,667				—				3												3
Stock-based compensation											513												513
Net income (loss)															625								625
Payment on note receivable																			6				6
Balance December 31, 2005			26,816,889				27				136,753				(134,215	)			(87	)			2,478
Common stock options exercised			380,050				—				71												71
Issuance of common stock for cash			3,866,471				4				2,098												2,102
Treasury stock			(380,599	)			—				(204	)											(204	)
Warrants											761												761
Stock based compensation											110												110
Net income (loss)															(263	)							(263	)
Payment on note receivable																			87				87
Balance December 31, 2006			30,682,811				31				139,589				(134,478	)			0				5,142
Stock based compensation											67												67
Net income (loss)															(623	)							(623	)
Balance March 31, 2007			30,682,811			$	31			$	139,656			$	(135,101	)		$	0			$	4,586

The accompanying notes are an integral part of these financial statements

LIVEWORLD

		Year Ended December 31,												Three Months Ended March 31,
		2004				2005				2006				2006				2007
														Unaudited				Unaudited
Cash flows from operating activities:
Income or (loss) from continued operations		$	(467	)		$	624			$	(263	)		$	82			$	(623	)
Adjustments to reconcile net income (loss) provided by (use in) operating activities:
Stock-based compensation expense			770				513				110				1				67
Depreciation of long-lived assets			118				238				495				98				151
Loss on sale of assets			—				62				—				—				—
Equity in net loss of unconsolidated affiliate			—				—				34				—				30
Changes in operating assets and liabilities:
Accounts receivable			(319	)			(228	)			(405	)			(140	)			493
Accrued development and setup			—				—				(72	)			—				8
Other assets			(24	)			(72	)			81				33				(31	)
Accounts payable			219				(190	)			282				311				191
Accrued liabilities			29				195				94				(12	)			5
Deferred revenue			69				(47	)			285				(26	)			(87	)
Net cash provided (used) by operating activities			395				1,095				641				347				204
Cash flows from investing activities:
Purchase of property and equipment			(350	)			(750	)			(656	)			(345	)			(128	)
Investment joint venture			—				—				(250	)			—				—
Proceeds from repayment of note receivable from stockholder			—				6				87				3				—
Proceeds from sale of property and equipment			—				62				—				—				—
Net cash provided (used) by investing activities			(350	)			(682	)			(819	)			(342	)			(128	)
Cash flows from financing activities:
Payments on capital leases			—				—				—				—				(13	)
Proceeds from exercise of stock options			18				3				71				—				—
Proceeds from issuance of common stock			—				—				2,102				—				—
Repurchase of common stock			—				—				(204	)			—				—
Net cash provided by (used for) financing activities			18				3				1,969				—				(13	)
Change in cash and cash equivalent			63				416				1,791				5				63
Cash and cash equivalents, beginning of period			947				1,010				1,426				1,426				3,217
Cash and cash equivalents, end of period		$	1,010			$	1,426			$	3,217			$	1,431			$	3,280
Supplemental disclosure of non-cash financing and investing activities:
Capitalized leased assets		$	—			$	—			$	174			$	—			$	—
Warrants issued in connection to the investment in the L.L.C.		$	—			$	—			$	761			$	—			$	—
Supplemental disclosure of cash flow activities:
Income tax paid		$	—			$	11			$	54			$	13			$	9
Interest expense paid		$	2			$	—			$	—			$	—			$	3