Filed Pursuant to Rule 433

Registration Statement No. 333-158504

August 30, 2010

Sara Lee Corporation

Pricing Term Sheet – 2015 Notes

 

Issuer:		Sara Lee Corporation
Size:		$400,000,000
Trade Date:		August 30, 2010
Format:		SEC registered
Maturity:		September 15, 2015
Coupon:		2.75%
Price:		99.939% of face amount
Yield to maturity:		2.763%
Spread to Benchmark Treasury:		1.370%
Benchmark Treasury:		1.250% due August 31, 2015
Benchmark Treasury Price and Yield:		99-10, 1.393%
Interest Payment Dates:		March 15 and September 15, commencing
		March 15, 2011
Redemption Provisions:
Make-whole call		At any time at a discount rate of Treasury plus 25 basis points
Settlement:		T+5; September 7, 2010
CUSIP:		803111 AR4
Joint-lead Managers:		Banc of America Securities LLC
		J.P. Morgan Securities Inc.
		BNP Paribas Securities Corp.

The issuer has filed a registration statement (including a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you should read the prospectus in that registration statement and other documents the issuer has filed with the SEC for more complete information about the issuer and this offering. You may get these documents for free by visiting EDGAR on the SEC Web site at www.sec.gov. Alternatively, the issuer, any underwriter or any dealer participating in the offering will arrange to send you the prospectus if you request it by calling or emailing Banc of America Securities LLC at 1 (800) 294-1322 or dg.prospectus_distribution@bofasecurities.com or call J.P. Morgan Securities Inc. at 1 (212) 834-4533.