Form 6-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 


FORM 6-K

 


REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13A-16 OR 15D-16

OF THE SECURITIES EXCHANGE ACT OF

 


eLong, Inc.

(Exact Name of Registrant as Specified in its Charter)

 


Block B, Xingke Plaza Building

10 Middle Jiuxianqiao Road

Chaoyang District

Beijing 100016, People’s Republic of China

(Address of principal executive offices)

 


Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F         X                     Form 40-F                   

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule

101(b)(1):                         No  x

Note: Regulation S-T Rule 101(b)(1) only permits the submission in paper of a Form 6-K if submitted solely to provide an attached annual report to security holders.

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule

101(b)(7):                         No  x

Note: Regulation S-T Rule 101(b)(7) only permits the submission in paper of a Form 6-K if submitted to furnish a report or other document that the registrant foreign private issuer must furnish and make public under the laws of the jurisdiction in which the registrant is incorporated, domiciled or legally organized (the registrant’s “home country”), or under the rules of the home country exchange on which the registrant’s securities are traded, as long as the report or other document is not a press release, is not required to be and has not been distributed to the registrant’s security holders, and, if discussing a material event, has already been the subject of a Form 6-K submission or other Commission filing on EDGAR.

Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes                               No         X        

If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82-            


On August 14, 2007 (Beijing time), eLong, Inc. (the “Company”) issued a press release regarding its second quarter 2007 unaudited financial results. The Company’s press release is furnished as Exhibit 99.1. In addition, on August 14, 2007 (Beijing time), the Company’s management team hosted a conference call to discuss the earnings press release.

The information herein and in the press releases is intended to be furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934 (the “Exchange Act”) or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended or the Exchange Act, except as expressly set forth by specific reference in such a filing.

Any statements contained in this document and any exhibits hereto concerning eLong’s future business, operating results and financial condition are “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they related to the Company are intended to identify such forward-looking statements. These forward looking statements are based upon management’s current views and expectations with respect to future events and are not a guarantee of future performance. Furthermore, these statements are, by their nature, subject to a number of risks and uncertainties that could cause actual performance and results to differ materially from those discussed in the forward-looking statements as a result of a number of factors. Factors that could affect the Company’s actual results and cause actual results to differ materially from those included in any forward-looking statement include, but are not limited to, eLong’s historical operating losses, its limited operating history, the risk that eLong will not be able to attract and retain customers in a cost effective manner, the risk that eLong will not be able to strengthen the eLong brand, the risk that eLong will not be successful in competing against new and existing competitors, changes in eLong’s management team and other key personnel, eLong’s reliance on having good relationships with hotel suppliers and airline ticket suppliers, our reliance on the Travelsky GDS system for our air business, declines or disruptions in the travel industry, the recurrence of SARS, an outbreak of bird flu, the possibility that eLong will be unable to timely comply with Section 404 of the Sarbanes-Oxley Act of 2002 with respect to our auditor’s requirement in future years to issue an attestation report on internal control over financial reporting, risks associated with Expedia, Inc.’s (Nasdaq: EXPE) majority ownership interest in eLong and the integration of eLong’s business with that of Expedia’s, subsequent revaluations of the Chinese currency, and other risks outlined in eLong’s filings with the U.S. Securities and Exchange Commission (or SEC), including eLong’s Form 20-F filed with the SEC in connection with the Company’s fiscal year 2006 results. Readers are cautioned not to place undue reliance on any forward-looking statements, which speak only as of their dates.

Exhibits.

 

99.1 Press Release issued by the Company on August 14, 2007 with respect to it financial results.

 

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

DATED: August 14, 2007     ELONG, INC.
    By:  

/s/ Chris Chan

    Name:   Chris Chan
    Title:   Chief Financial Officer

 

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Exhibit 99.1

eLong, Inc. Reports Second Quarter 2007 Unaudited Financial Results

BEIJING, China – August 14, 2007—eLong, Inc. (NASDAQ: LONG), a leading online travel service provider in China, today reported unaudited financial results for the second quarter ended June 30, 2007.

Business Highlights for the Second Quarter 2007.

 

 

Travel revenues, comprised of hotel, air and other travel service revenues, increased 16% to RMB75.4 million for the second quarter 2007 compared with the prior year period.

 

 

Travel revenues by service line for the second quarters of 2007 and 2006 were as follows (figures in RMB 000’s):

 

     Q2
2007
   %
Total
    Q2
2006
   %
Total
    Y/Y
Growth
 

Hotel commissions

   60,162    79.8 %   53,753    82.7 %   12 %

Air ticketing commissions

   13,850    18.4 %   9,641    14.8 %   44 %

Other travel revenue

   1,400    1.9 %   1,629    2.5 %   -14 %
                            

Total travel revenue

   75,412    100 %   65,023    100 %   16 %

 

 

The Company recorded an operating loss of RMB 2.2 million for the second quarter, compared with an operating loss of RMB1.2 million for the second quarter of 2006, with greater sales and marketing and service development expense offsetting the Company’s increased gross profit.

 

 

The Company recorded a net loss of RMB 1.8 million for the second quarter, compared with a net income of RMB10.2 million for the second quarter of 2006. Net income decreased RMB 12.0 million primarily due to prior year other income of RMB 8.5 million related to interest income and unrealized exchange loss and a gain on the sale of discontinued operations of RMB 2.6 million. Excluding these items, net loss for the second quarter 2006 would have been RMB 0.9 million.

 

 

As of June 30, 2007 cash and cash equivalents were RMB1.17 billion (US$154 million), down 2% from RMB1.20 billion at December 31, 2006. Cash balances decreased RMB28.6 million primarily due to the majority of our cash being held in US$ and the resulting impact of the appreciation of the RMB.

“While eLong’s top-line results were in line with our expectations, we are not nearly satisfied with our performance. We have begun a comprehensive turnaround program to improve the Company’s execution,” said Henrik Kjellberg, Chairman and interim Chief Executive Officer of eLong, Inc. “Management is committed to making structural improvements in our hotel and air products, our customer service and our overall management talent. It will take time to regain momentum, but we are confident that eLong can successfully improve its performance and better leverage the growing Chinese travel market.”

“We are focused on striking an optimum balance between the need for fiscal discipline and reigniting our growth momentum,” said Chris Chan, eLong’s Chief Financial Officer. “We remain confident in the long-term opportunity of China’s online travel market, and over time we seek to drive financial gains from our structural improvements to the Company’s bottom-line.”


Business Results

Total and travel revenues increased 17% and 16%, respectively, for the second quarter of 2007 compared with the prior year period, reflecting continued growth in our core hotel commissions business and the 44% increase in air ticketing commissions.

Hotel

Hotel commission revenue increased 12% year-over-year primarily due to higher room volume. Room nights booked through eLong increased 11% to 922,000, while commission per room night remained largely unchanged at RMB65.

eLong has grown its hotel offering over 28% since second quarter 2006, and now features discounted rates at nearly 4,500 hotels in over 300 cities across China.

Air

Air ticketing commission revenue increased 44% primarily due to a 41% increase in air segments to 347,000, as well as a modest 2% increase in commission per air ticket to RMB40.

Profitability

Gross margin in the second quarter of 2007 was 73.5%, a decrease of 364 basis points compared with 77.1% in the prior year period. Gross margin decreased due to the increased mix of lower margin air commissions and increased compensation expense related to investments in our call center talent and infrastructure.

Operating expenses for the second quarter of 2007 and 2006 were as follows (figures in RMB 000’s):

 

     Q2
2007
   %
Revenue
    Q2
2006 (1)
   %
Revenue
    Y/Y
Growth
 

Service development

   12,257    15.6 %   10,094    15.1 %   21 %

Sales and marketing

   29,313    37.4 %   25,302    37.9 %   16 %

General and administrative

   13,540    17.3 %   13,355    20.0 %   1 %

Business tax and surcharges

   4,026    5.1 %   3,643    5.5 %   11 %

Writedown of property and equipment and intangibles

   526    0.7 %   —      0.0 %   N/A  

Amortization of intangibles

   265    0.3 %   265    0.4 %   0 %

Total operating expenses

   59,927    76.4 %   52,659    78.8 %   13.8 %

Note 1- Effective second quarter 2006, prior period sales and marketing, service development and business tax and surcharge expenses have been revised to exclude expenses related to our discontinued operations

Service development, sales and marketing, and general and administrative expenses increased 13.0% during the second quarter, while total operating expenses increased 13.8%.

Service development expense is composed of expenses related to technology and product offering, including our website, the platform and the Company’s air and hotel products. Second quarter service development expense increased 21% and increased 50 basis points as a percentage of revenue to 15.6% because we maintained the pace of investment in our air booking and online payment platforms, and invested in other product enhancements.

Sales and marketing expense increased 16%, and decreased 50 basis points as a percentage of revenue to 37.4%. The increased expense was due to increases in business volume.

 

-2-


General and administrative expense increased 1%. General and administrative expenses as a percentage of revenue decreased 270 basis points to 17.3% in the second quarter.

Operating loss was RMB2.2 million as compared to an operating loss of RMB1.2 million in second quarter of 2006, an increased loss of RMB1.0 million primarily due to lower percent gross margin resulting from the higher air revenue mix, as well as higher spending in sales and marketing and service development expenses.

Other loss, which represents interest income, unrealized exchange gains/losses and other income/expense, was RMB1.1 million in the second quarter of 2007, primarily due to an unrealized foreign exchange loss of RMB15.4 million resulting from nearly 1.4% appreciation in the Renminbi from the prior quarter. This exchange loss was partially offset by net interest income of RMB14.1 million in the second quarter of 2007.

The Company recorded a net loss of RMB1.8 million for the second quarter compared to a net income of RMB10.2 million in the prior year period, an increased loss of RMB12.0 million primarily due to RMB8.9 million in higher continuing operating loss in the second quarter of 2007 and RMB3.1 million of income from discontinued operations which benefited the second quarter of 2006.

Our US GAAP diluted loss per ADS for the second quarter of 2007 was RMB0.08 compared to a diluted income per ADS of RMB0.38 in the prior year period.

Management Addition

eLong is pleased to welcome Thomas Chen as Vice-President of Marketing, whose responsibilities include eLong branding, product promotions, customer retention and analysis, loyalty programs, public relations and market research. Mr. Chen has ten years of brand management and FMCG marketing experience, of which eight years for SC Johnson & Son. He has worked in mainland China for four years, most recently as the marketing director for the Ting Hsin chain restaurant business. Mr. Chen., who hails from Taiwan, holds a master degree in Integrated Marketing from Northwestern University.

Business Outlook

eLong expects total revenues for the third quarter of 2007 within the range of RMB79.0 million to RMB87.0 million, an increase of 6% to 17% from the third quarter of 2006.

Note to the Unaudited Interim Consolidated Financial Information

Financial information in this press release is unaudited and was prepared in accordance with generally accepted accounting principles in the United States.

eLong suspended its vacation package service business on July 12, 2007.

Safe Harbor Statement

It is currently expected that the Business Outlook will not be updated until the release of eLong’s next quarterly earnings announcement; however, eLong reserves the right to update its Business Outlook at any time for any reason.

Statements in this press release concerning eLong’s future business, operating results and financial condition are “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they related to the

 

-3-


Company are intended to identify such forward-looking statements, but are not the exclusive means of doing so. These forward looking statements are based upon management’s current views and expectations with respect to future events and are not a guarantee of future performance. Furthermore, these statements are, by their nature, subject to a number of risks and uncertainties that could cause actual performance and results to differ materially from those discussed in the forward-looking statements as a result of a number of factors. Factors that could affect the Company’s actual results and cause actual results to differ materially from those included in any forward-looking statement include, but are not limited to, eLong’s historical operating losses, declines or disruptions in the travel industry, the recurrence of SARS, an outbreak of bird flu, eLong’s reliance on having good relationships with hotel suppliers and airline ticket suppliers, our reliance on the Travelsky GDS system for our air business, the possibility that eLong will be unable to timely comply with Section 404 of the Sarbanes-Oxley Act of 2002, the risk that eLong will not be successful in competing against new and existing competitors, risks associated with Expedia, Inc.’s (Nasdaq: EXPE) majority ownership interest in eLong and the integration of eLong’s business with that of Expedia’s, subsequent fluctuations of the Chinese currency, changes in eLong’s management team and other key personnel and other risks outlined in eLong’s filings with the U.S. Securities and Exchange Commission (or SEC), including eLong’s Form 20-F filed with the SEC in connection with the Company’s fiscal year 2006 results. Readers are cautioned not to place undue reliance on any forward-looking statements, which speak only as of their dates.

Conference Call

eLong will host a conference call to discuss its second quarter and fiscal 2007 earnings at August 13, 2007, 8:00 pm Eastern (Beijing/Hong Kong time: August 14, 2007 at 8:00 am). The management team will be on the call to discuss quarterly results and highlights and to answer questions. The toll-free number for U.S. participants is +1-800-365-8460. The dial-in number for Hong Kong participants is +852-2258-4000. International participants can dial +1-210-795-0492. Passcode ELONG.

A replay of conference call will be available for one day starting from 9:30 pm Eastern Time on August 13, 2007. US toll-free dial-in number: +1-800- 477-5518, international dial-in number: +1-203-369-4576. Passcode: 734540.

Additionally, a live and archived web cast of this call will be available on the Investor Relations section of the eLong web site at http://ir.elong.net for three months.

About eLong, Inc.

eLong, Inc. (NASDAQ: LONG) is a leading online travel company in China. Headquartered in Beijing, eLong has a national presence across China. eLong uses web-based distribution technologies and a 24-hour call center to provide consumers with access to travel reservation services. Aiming to enrich people’s lives through the freedom of independent travel, eLong empowers consumers to make informed choices by providing a one-stop travel solution and consolidated travel tools and information such as maps, virtual tours and user ratings. eLong has the capacity to fulfill air ticket reservations in over 55 major cities across China. In addition to choice of a wide hotel selection in the Greater China region, eLong offers Chinese consumers the ability to make bookings at international hotels in over 140 destinations worldwide. eLong operates the websites http://www.elong.com and http://www.elong.net.

Investor Contact:

eLong, Inc.

Investor Relations

ir@corp.elong.com

86-10-5860-2288 ext.6555

 

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eLong, Inc.

CONSOLIDATED STATEMENT OF OPERATIONS

(UNAUDITED, IN THOUSANDS EXCEPT PER SHARE AMOUNTS)

IN LOCAL CURRENCY

 

     Three Months Ended     Six Months Ended  
     Jun. 30,
2007
    Mar. 31,
2007
    Jun. 30,
2006
    Jun. 30,
2007
    Jun. 30,
2006
 
     RMB     RMB     RMB     RMB     RMB  

Revenues

          

Hotel commissions

   60,162     48,879     53,753     109,042     95,837  

Air ticketing commissions

   13,850     12,050     9,641     25,900     17,650  

Other travel revenue

   1,400     2,077     1,629     3,476     3,086  
                              

Travel

   75,412     63,006     65,023     138,418     116,573  

Other

   3,019     2,275     1,770     5,295     3,674  
                              

Total revenues

   78,431     65,281     66,793     143,713     120,247  

Cost of services

   (20,701 )   (17,701 )   (15,285 )   (38,403 )   (28,470 )
                              

Gross profit

   57,730     47,580     51,508     105,310     91,777  

Operating expenses

          

Service development

   (12,257 )   (10,594 )   (10,094 )   (22,852 )   (20,635 )

Sales and marketing

   (29,313 )   (27,020 )   (25,302 )   (56,331 )   (47,207 )

General and administrative

   (13,540 )   (11,188 )   (13,355 )   (24,728 )   (33,690 )

Amortization of intangibles

   (265 )   (265 )   (265 )   (530 )   (530 )

Writedown of property and equipment and intangibles

   (526 )   —       —       (526 )   —    

Business tax and surcharges

   (4,026 )   (3,675 )   (3,643 )   (7,701 )   (6,656 )
                              

Total operating expenses

   (59,927 )   (52,742 )   (52,659 )   (112,668 )   (108,718 )
                              

Loss from operations

   (2,197 )   (5,162 )   (1,151 )   (7,358 )   (16,941 )

Other income/(loss)

   (1,053 )   4,329     8,497     3,276     12,761  
                              

Income/(loss) from continuing operations before income tax expense

   (3,250 )   (833 )   7,346     (4,082 )   (4,180 )

Income tax benefit/(expense)

   1,433     (52 )   (250 )   1,380     (787 )
                              

Income/(loss) from continuing operations

   (1,817 )   (885 )   7,096     (2,702 )   (4,967 )

Discontinued operations

          

Income from discontinued operations

   —       112     526     112     114  

Income tax expense of discontinued operations

   —       (8 )   (48 )   (8 )   (42 )

Gain on sale of discontinued operations

   —       —       2,650     —       2,650  
                              

Total discontinued operations

   —       104     3,128     104     2,722  
                              

Net income/(loss) before cumulative effect of change in accounting principles

   (1,817 )   (781 )   10,224     (2,598 )   (2,245 )
                              

Cumulative effect of change in accounting principles

   —       —       —       —       282  
                              

Net income/(loss)

   (1,817 )   (781 )   10,224     (2,598 )   (1,963 )

Basic income/(loss) per share

          

Continuing operations

   (0.04 )   (0.02 )   0.14     (0.05 )   (0.09 )

Discontinued operations

   0.00     0.00     0.06     0.00     0.05  

Cumulative effect of change in accounting principles

   0.00     0.00     0.00     0.00     0.00  
                              

Basic income/(loss) per share

   (0.04 )   (0.02 )   0.20     (0.05 )   (0.04 )
                              

 

-5-


Diluted income/(loss) per share

           

Continuing operations

   (0.04 )   (0.02 )   0.13    (0.05 )   (0.09 )

Discontinued operations

   0.00     0.00     0.06    0.00     0.05  

Cumulative effect of change in accounting principles

   0.00     0.00     0.00    0.00     0.00  
                             

Diluted income/(loss) per share

   (0.04 )   (0.02 )   0.19    (0.05 )   (0.04 )
                             

Basic income/(loss) per ADS

           

Continuing operations

   (0.08 )   (0.04 )   0.28    (0.10 )   (0.18 )

Discontinued operations

   0.00     0.00     0.12    0.00     0.10  

Cumulative effect of change in accounting principles

   0.00     0.00     0.00    0.00     0.00  
                             

Basic income/(loss) per ADS

   (0.08 )   (0.04 )   0.40    (0.10 )   (0.08 )
                             

Diluted income/(loss) per ADS

           

Continuing operations

   (0.08 )   (0.04 )   0.26    (0.10 )   (0.18 )

Discontinued operations

   0.00     0.00     0.12    0.00     0.10  

Cumulative effect of change in accounting principles

   0.00     0.00     0.00    0.00     0.00  
                             

Diluted income/(loss) per ADS

   (0.08 )   (0.04 )   0.38    (0.10 )   (0.08 )
                             

Shares used in computing basic net income/(loss) per share

   50,732     50,685     50,374    50,709     50,364  

Shares used in computing diluted net income/(loss) per share

   50,732     50,685     53,870    50,709     50,364  

Note that 1ADS = 2 shares

           

* Share-based compensation charges included are as follows:

   1,760     2,769     2,519    4,529     6,753  

Cost of services

   29     21     42    50     106  

Service development

   569     677     669    1,246     1,437  

Sales and marketing

   83     201     134    284     334  

General and administrative

   1,079     1,870     1,674    2,949     4,876  

*Unrealized Foreign exchange losses

   15,421     9,614     2,772    25,034     9,547  

eLong, Inc.

CONSOLIDATED STATEMENT OF OPERATIONS

(UNAUDITED, IN THOUSANDS EXCEPT PER SHARE AMOUNTS)

IN U.S. DOLLARS

 

     Three Months Ended     Six Months Ended  
     Jun. 30,
2007
    Mar. 31,
2007
    Jun. 30,
2006
    Jun. 30,
2007
    Jun. 30,
2006
 
     US$     US$     US$     US$     US$  

Revenues

          

Hotel commissions

   7,904     6,329     6,724     14,325     11,988  

Air ticketing commissions

   1,819     1,560     1,206     3,403     2,208  

Other travel revenue

   184     269     204     457     386  
                              

Total travel revenue

   9,907     8,158     8,134     18,185     14,582  

Other

   397     295     221     696     460  
                              

Total revenues

   10,304     8,453     8,355     18,881     15,042  

Cost of services

   (2,720 )   (2,292 )   (1,912 )   (5,045 )   (3,562 )
                              

Gross profit

   7,584     6,161     6,443     13,836     11,480  

Operating expenses

          

Service development

   (1,610 )   (1,372 )   (1,262 )   (3,002 )   (2,581 )

Sales and marketing

   (3,851 )   (3,499 )   (3,164 )   (7,400 )   (5,906 )

General and administrative

   (1,779 )   (1,449 )   (1,671 )   (3,249 )   (4,214 )

Amortization of intangibles

   (35 )   (34 )   (33 )   (70 )   (66 )

Writedown of property and equipment and intangibles

   (69 )   —       —       (69 )   —    

Business tax and surcharges

   (529 )   (476 )   (456 )   (1,012 )   (833 )
                              

Total operating expenses

   (7,873 )   (6,830 )   (6,586 )   (14,802 )   (13,600 )
                              

 

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Loss from operations

   (289 )   (669 )   (143 )   (966 )   (2,120 )

Other income/(loss)

   (138 )   561     1,063     429     1,596  
                              

Income/(loss) from continuing operations before income tax expense

   (427 )   (108 )   920     (536 )   (524 )

Income tax benefit/(expense)

   188     (7 )   (31 )   181     (98 )
                              

Income/(loss) from continuing operations

   (239 )   (115 )   889     (355 )   (622 )

Discontinued operations

          

Income from discontinued operations

   —       15     66     15     14  

Income tax expense of discontinued operations

   —       (1 )   (6 )   (1 )   (5 )

Gain on sale of discontinued operations

   —       —       331     —       331  
                              

Total discontinued operations

   —       14     391     14     340  
                              

Net income/(loss) before cumulative effect of change in accounting principles

   (239 )   (101 )   1,280     (341 )   (282 )
                              
   —       —       —       —       —    

Cumulative effect of change in accounting principles

   —       —       —       —       35  
                              

Net income/(loss)

   (239 )   (101 )   1,280     (341 )   (247 )
                              

Basic income/(loss) per share

          

Continuing operations

   (0.005 )   (0.003 )   0.018     (0.007 )   (0.011 )

Discontinued operations

   0.000     0.000     0.008     0.000     0.006  

Cumulative effect of change in accounting principles

   0.000     0.000     0.000     0.000     0.000  
                              

Basic income/(loss) per share

   (0.005 )   (0.003 )   0.026     (0.007 )   (0.005 )
                              

Diluted income/(loss) per share

          

Continuing operations

   (0.005 )   (0.003 )   0.016     (0.007 )   (0.011 )

Discontinued operations

   0.000     0.000     0.008     0.000     0.006  

Cumulative effect of change in accounting principles

   0.000     0.000     0.000     0.000     0.000  
                              

Diluted income/(loss) per share

   (0.005 )   (0.003 )   0.024     (0.007 )   (0.005 )
                              

Basic income/(loss) per ADS

          

Continuing operations

   (0.011 )   (0.005 )   0.036     (0.013 )   (0.023 )

Discontinued operations

   0.000     0.000     0.015     0.000     0.013  

Cumulative effect of change in accounting principles

   0.000     0.000     0.000     0.000     0.000  
                              

Basic income/(loss) per ADS

   (0.011 )   (0.005 )   0.051     (0.013 )   (0.010 )
                              

Diluted income/(loss) per ADS

          

Continuing operations

   (0.011 )   (0.005 )   0.033     (0.013 )   (0.023 )

Discontinued operations

   0.000     0.000     0.015     0.000     0.013  

Cumulative effect of change in accounting principles

   0.000     0.000     0.000     0.000     0.000  
                              

Diluted income/(loss) per ADS

   (0.011 )   (0.005 )   0.048     (0.013 )   (0.010 )
                              

Shares used in computing basic net income/(loss) per share

   50,732     50,685     50,374     50,709     50,364  

Shares used in computing diluted net income/(loss) per share

   50,732     50,685     53,870     50,709     50,364  

Note that 1ADS = 2 shares

          

* Share-based compensation charges included are as follows:

   231     358     315     595     845  

Cost of services

   4     3     5     7     13  

Service development

   75     88     84     164     180  

Sales and marketing

   11     26     17     37     42  

General and administrative

   142     242     209     387     610  

*Unrealised foreign exchange losses

   2,026     1,245     347     3,289     1,194  

 

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Note 1: The conversions of Renminbi (RMB) into United States dollars (USD) as at the reporting dates are based on the noon buying rate of USD1.00=RMB7.6120 on June 29, 2007, USD1.00 = RMB7.7232 on March 31, 2007 and USD1.00 = RMB7.9943 on June 30, 2006 in the City of New York for cable transfers of Renminbi as certified for customs purposes by the Federal Reserve. No representation is intended to imply that the RMB amounts could have been, or could be, converted, realized or settled into U.S.dollars at that rate on the reporting dates.

eLong, Inc.

CONSOLIDATED SUMMARY BALANCE SHEET DATA

(UNAUDITED, IN THOUSANDS)

 

     Jun. 30,
2007
    Dec. 31,
2006
    Jun. 30,
2007
    Dec. 31,
2006
 
     RMB     RMB     US$     US$  

ASSETS

        

Current assets:

        

Cash and cash equivalents

   1,170,752     1,199,323     153,803     153,679  

Restricted cash

   11,473     —       1,507     —    

Accounts receivable, net

   39,868     28,237     5,238     3,618  

Due from related parties

   572     2,099     75     269  

Deferred income taxes, net

   2,577     708     339     91  

Prepaid expenses and other current assets

   11,833     10,384     1,555     1,331  
                        

Total current assets

   1,237,075     1,240,751     162,517     158,987  

Property and equipment, net

   41,420     37,809     5,441     4,845  

Goodwill

   30,000     30,000     3,941     3,844  

Intangible assets, net

   3,216     3,746     422     480  

Deferred income taxes, net

   707     982     93     126  

Other non-current assets

   19,049     22,029     2,503     2,823  
                        

Total assets

   1,331,467     1,335,318     174,917     171,105  
                        

LIABILITIES AND SHAREHOLDERS’ EQUITY

        

Current liabilities:

        

Accounts payable

   40,428     32,753     5,311     4,197  

Income taxes payable

   3,478     16,757     457     2,147  

Due to related parties

   4,094     3,374     538     432  

Accrued expenses and other current liabilities

   79,496     81,540     10,443     10,448  
                        

Total current liabilities

   127,496     134,424     16,749     17,225  

Other long-term liabilities

   327     980     43     126  

Deferred income taxes

   132     132     17     17  
                        

Total liabilities

   127,955     135,537     16,809     17,367  
                        

Shareholders’ equity

        

Ordinary shares

   4,199     4,192     552     537  

Additional paid-in capital

   1,307,487     1,301,312     171,765     166,747  

Accumulated other comprehensive income (loss)

   118     (29 )   16     (4 )

Accumulated deficit

   (108,292 )   (105,694 )   (14,227 )   (13,543 )
                        

Total shareholders’ equity

   1,203,512     1,199,781     158,108     153,737  
                        

Total liabilities and shareholders’ equity

   1,331,467     1,335,318     174,917     171,105  
                        
   —       —       —       —    

 

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