LIVONIA, MI - December 23, 2024 - OVID®, the luxury hair tool company founded on a ‘for us, by us’ ethos, is proud to announce its official national launch on February 1, 2025. Designed exclusively for licensed salon owners and hairstylists, OVID® is reshaping the beauty industry by offering professional-grade tools, innovative programs, and a commitment to empowering hairstylists to thrive in a rapidly evolving market.
“Salon professionals deserve tools and opportunities that match their expertise and passion,” says Joe Loose, President of OVID®. “Our mission is simple: to ensure that hairstylists have access to luxury tools that respect their professionalism, deliver exceptional results, and provide the exclusivity they deserve.”
Challenging Industry Norms with Exclusivity
Unlike many brands that distribute through big-box retailers or online marketplaces, OVID® exclusively sells its products to licensed professionals. This unique approach guarantees hairstylists and salon owners the level of exclusivity they deserve, protecting their recommendations and ensuring they directly benefit from product sales.
Cutting-Edge Technologies for Unmatched Results
OVID® hair tools are built better than any others on the market, featuring advanced technologies such as:
Plasma Technology for more manageable hair.
Infrared Heat to style effectively at lower temperatures, preserving hair health.
The patented Venturi Effect® design in hair dryers for styling with less effort and hair health.
Innovative Programs to Empower Professionals
OVID® supports salon owners and hairstylists with programs designed for profitability and provide convenience:
1. OVID Consignment® Program
Enables salons to stock OVID® tools risk-free, eliminating upfront costs and driving retail revenue.
2. OVID Shop® Drop Shipping Program
A turnkey e-commerce solution that allows salons to sell OVID® products online without managing inventory or logistics.
3. OVID Ambassadors® Program
A platform for industry educators to collaborate on product development and access exclusive perks, furthering the company’s commitment to hairstylist-driven innovation.
The Growing Need for Professional-First Solutions
Recent studies reveal that salon retail sales remain strong, with 72% of clients preferring to purchase products directly from their stylists due to trusted recommendations and perceived product quality. Despite this, many hairstylists lose revenue to big-box retailers and online platforms.
OVID® directly addresses this pain point by offering high-performance tools exclusively to professionals, empowering them to retain control of their retail opportunities and enhance client loyalty.
Browse the Collection
Salon owners and hairstylists are invited to join the OVID® movement. For more information on OVID® tools and programs, visit https://www.ovid.hair. To explore how OVID® can transform any business, contact Joe Loose directly at joe@ovid.hair or through the live chat icon on the website.
About OVID®
OVID® exists to empower purpose-driven salon owners and hairstylists by offering the most luxurious, innovative, and best-performing hair tools exclusively to licensed professionals. Founded by a veteran stylist and salon owner, OVID® combines cutting-edge technology with a professional-first ethos, redefining the beauty industry with tools and programs built to inspire and succeed.
Media Contact
Company Name: OVID®
Contact Person: Joe Loose - President
Email: Send Email
Country: United States
Website: https://www.ovid.hair/
