--News Direct--
Cint (STO:CINT), a global technology leader in digital insights gathering, announces its partnership with direct-to-consumer, digital entertainment company Publishers Clearing House (PCH), representing a major innovation in the area of respondent panels and data supply. The partnership, which originated with research technology firm Lucid prior to Cint’s acquisition of Lucid, comes at a time when the value of customer data is rapidly evolving; companies across many different industries are reimagining the relationship they have with their communities.
“At Publishers Clearing House, we’re all about fostering community,” said Smriti Sharma, Head of Consumer Insights at Publishers Clearing House. “And within that community, we knew there was more that we could be doing to effectively leverage the strong relationship we have with consumers. Traditional sweepstakes is our business and at the heart of that is a loyal community that we’ve grown over the years. Our work with Cint has allowed us to explore what other value we could provide to our community and how we could give our community a bigger voice in our society through their participation in surveys.”
As a result of the partnership, Publishers Clearing House began to realize that its community of 40 million plus was interested in responding to surveys and offering their opinions to a company with whom they have had a longstanding relationship. Over the past two years, PCH has provided quality users and has continuously beat industry standards for survey response quality across metrics like negative reconciliations and engagement. In fact, PCH has displayed three times more engagement than the industry average. All this demonstrates the loyalty and strength of the PCH community and the quality of the consented data their community is providing researchers.
The partnership with Publishers Clearing House sparked impressive categorical growth for Cint data supplier partnerships across market verticals in 2022, including mobile gaming.
“We’re at a unique inflection point in the market research industry where the importance and value of the consumer’s voice is evolving at an unprecedented rate,” said Matt Hynes, Executive Vice President Global Supply at Cint. “Consumers are becoming more comfortable with consenting to share their insights, so long as they trust the organization with whom they share it. Now—as companies that curate communities face these changes —it is important to encourage them to think differently about the value and data within their communities. One goal at Cint is to encourage companies to think outside the norm, leverage data to unlock new opportunities, and provide a place where the opinions of their community members are heard.”
About Cint
Cint is a global provider of research technology. Our platform enables brands, researchers, academics, or anyone with a question, to connect with a global network of over 290 million high-quality and engaged respondents. Panel providers, mobile gaming apps, loyalty associations, or anyone with an online community, partner with Cint to monetise their userbase through surveys that complement the user experience. Utilizing the global reach and survey-based approach of our platform, Cint’s media measurement solutions help advertisers, publishers and media agencies measure the impact of cross-platform ad campaigns. Cint Group AB (publ), listed on Nasdaq Stockholm (STO: CINT), has a global workforce throughout EMEA, North America and APAC, including offices in Stockholm, London, New York, New Orleans, Singapore and Sydney. Find more at www.cint.com.
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Kerriann Becker
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