Belk is targeting children as young as 2 with transgender pride merchandise.
Until Tuesday, the department store chain’s website was selling a boys’ T-shirt that displayed the words, "So happy to be me," and featured a blue, pink and white happy face — the colors of the transgender pride flag.
The shirt was removed from Belk's website just hours after Fox Business reached out asking if it was aware of the merchandise. The company did not provide a statement by press time.
"Show support with this kids Pride graphic t-shirt. Our toddler and youth t-shirt is soft and durable for everyday wear," Belk’s description for the shirt stated.
While the description of the shirt said it was meant for boys ages 4 to 7, it was available in sizes as small as 2T (toddler).
Another pro-LGBTQ shirt for boys that is still currently on Belk’s website doesn’t have any words but features various ice cream confections bearing the colors of the lesbian flag, transgender flag, gay pride flag, bisexual flag and a milkshake with the letter Q for "Queer."
Both shirts on Belk’s website were sold via online retailer Instant Message.
Instant Message did not respond to Fox News Digital’s request for comment.
Belk boasts a "Pride" section on its website that features an array of LGBTQ clothing and products, some geared toward children as young as 4.
However, upon clicking many of the items, an error page appears saying Belk "no longer carries" this item.
