CMO Views: Pachuta on Purpose, People, and Product

In this edition, Fee sits down with Emily Pachuta, formerly of Invesco. The role of the chief marketing office (CMO) has evolved as companies digitally transform, embrace the power of brand, and lean into data-driven behavioral insights to drive client growth and satisfaction. No longer is the role merely “colors and fonts” or “clever copy.” [...] The post CMO Views: Pachuta on Purpose, People, and Product appeared first on ETF Trends .