In a recent guide, the UK-based digital marketing firm advises businesses to work with an SEO agency that can prove their results rather than offering empty promises.
Guildford,United Kingdom - December 22, 2022 /PressCable/ —
Leading SEO expert, Geeky Tech, recently released a guide to finding the right B2B marketing agency for tech businesses. In this guide, the agency advises businesses to look for agencies that can prove their results.
The business explains the point by presenting the company’s own experience with search engine optimisation (SEO) marketing companies.
According to the agency, in its early days, it decided to outsource its SEO services to a vendor. Whilst the decision gave good results initially, a Google update led to a drop in rankings.
In an attempt to find out why this happened, the agency realised that the SEO providers did not know why either, since they too had outsourced the service. No one in this entire chain of outsourced service providers had any idea why the SEO strategy was no longer working, explains the agency.
Geeky Tech cites this incident as the impetus for becoming an expert in the field of search engine optimisation. That, in turn, led the agency to specialise in B2B technology and software businesses.
Leading by example, the agency claims that it has helped businesses see a 580% increase in organic site traffic, for example.
According to the business, a result-based selection can help companies avoid marketing agencies that do not have a deep understanding of the subject or don’t have the right experience.
Experience is a very important factor, elaborates the agency, as B2B audiences are very different from B2C audiences. The latter is buying for themselves whereas the former is making decisions for their business.
As a result, B2B customers tend to make decisions over time, after assessing all their choices. That, according to Geeky Tech, means they look for more information about products and services than the average B2C customer.
That means marketing for this segment begins at the awareness stage instead of the lead generation stage, asserts the agency.
By focusing on results rather than marketing messages, B2B businesses are more likely to find SEO marketing teams that have the right experience, expertise, and knowledge to help them, Geeky Tech states.
More importantly, results delivered over a period of time also demonstrate that the marketing agency’s SEO expertise can stand the test of changing algorithms. In fact, according to the company, understanding the core principles of SEO means the strategy succeeds regardless of search engine updates.
That is why the agency advises on making sure that the marketing company for a B2B tech business delivers search engine optimisation, paid media, and monitoring and maintenance services that are based on technical understanding and results instead of guesswork.
Geeky Tech tests and refines everything it does to ensure that clients always get consistent results. The business is made up of a team of people around the world, all of whom are passionate about technology and SEO. To learn more about the services the company offers, please visit https://www.geekytech.co.uk/
Contact Info:
Name: Ben Hawkshaw-Burn
Email: Send Email
Organization: Geeky Tech
Address: Parallel House 32 London Road, Guildford, Surrey GU1 2AB, United Kingdom
Phone: +44-20-3800-1212
Website: https://www.geekytech.co.uk
Source: PressCable
Release ID: 89086445
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