Control v Exposed, The Consulting Arm of Goodway Group Expands its Footprint into North America

November 15, 2021 at 10:00 AM EST

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Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, today announced UK-based division, CvE (Control v Exposed) is expanding its operations into North America following its success abroad. CvE provides a wide array of in-demand services such as media in-housing, adtech/martech advisory, decision science, advanced customer data analytics, and digital readiness audits. In North America, the company will provide advisory and consulting services that accelerate insight and build new effective marketing capabilities to support Goodway’s paid media strategy, activation and analytics focus.

CvE compliments Goodway Group’s strength as a leading performance-based agency for notable clients including Anytime Fitness, Tacori, Subaru, Kubota, and Bagel Brands with advisory services that seamlessly cater to marketers’ rapidly evolving needs. The three-year-old company, originally established in the US, launched in Europe and Asia in 2019. CvE has since seen significant growth working alongside global brands such as Nokia and KFC’s Yum! brand to reimagine their operating model and support them in leveraging new digital capabilities including customer data analytics and technology to accelerate customer acquisition and retention.

In its return to North America, CvE US will be helmed by newly appointed Managing Director, Aimee Reker, reporting to Paul Frampton, President. Reker joins Goodway Group following her time as CEO of consultancy firm Leveret Marketing where she worked with American Express, 3M, Nikon, Wiley Publishing, Homespotter.com, and Goodway Group. She was previously Managing Director and Partner of media consultancy, FRWD, which was acquired by Bain. Reker has launched a variety of strategic offerings for McCann Worldgroup as SVP, Global Director of Search and Social and as Global Strategy Lead for IPG’s first Emerging Media Lab where she guided marketing for clients such as Citibank, Microsoft, Diageo, and the U.S. Army.

“Having consulted with Goodway Group over the last several months, Aimee has been instrumental in helping evolve our relationship with existing Goodway Group clients such as Blackhawk Networks” said Paul Frampton, President CvE, who previously served as CEO of Havas Media Group. “Her extensive experience in partnering with brands to diagnose blockers to growth and build out new capability, along with the tremendous value she has brought us in just a few months made it clear she was the right person to lead CvE’s return to the US.”

As Goodway’s consulting arm, CvE will act as a transparent layer over its clients’ business as the advertising and marketing landscape continues to evolve. The company’s expansion into the North American market will play a pivotal role in Goodway Group’s growth strategy which aims to further strengthen the agency’s position as a strategic partner and catchall for their clients’ marketing needs in an increasingly digital world. Through the combination of CvE’s consultative services and Goodway Group’s ever-evolving capabilities, current and prospective clients will receive 360-degree support for all their marketing needs. In her new role, Reker will be responsible for building CvE’s North American presence and brand direct clientele. She will also work closely with Goodway Group’s inaugural Chief Growth Officer, Mike Hayes to develop the company’s go-to-market strategy.

“Together Goodway Group and CvE are completely reimagining how brands view the role of marketing in their overall business strategy. I truly believe in their vision and am looking forward to leveraging my expertise in advising agencies, brands, and holding companies on strategically transforming their business operations to grow CvE US throughout North America,” shared Aimee Reker, Managing Director, CvE US. “I am thrilled to work with Goodway Group and CvE in this new capacity and to further their goal of moving marketing to the top of the boardroom agenda by 2029”

CvE has seen significant growth over the last two years, doubling in headcount. The company is now expanding its team in both North America and abroad to strengthen Goodway Group’s position as a leader in the industry.

About Goodway Group

Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients’ needs – and no one else’s. Its offerings span performance media across channels, data and analytics, as well as consultative services via its Control v. Exposed (CvE) division. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at goodwaygroup.com

Goodway Group. Honestly Smart Digital.

About CvE

A New Service Layer Consultancy at the Nexus of Data, Media, and Technology. CvE deploys digital strategy, data, technology, and advisory services that consistently generate measurable business outcomes for brands through a flexible and agile service model, underpinned by trust and transparency. We partner with contemporary, progressive, and ambitious marketers with a mandate to transform their business and create long-term sustainable impact. We support in finding the optimal marketing operating model, cutting across areas including digital acceleration, media in-housing, adtech and martech strategy, agile, analytics, data strategy, identity management, and digital media strategy effectiveness/attribution.