VALHALLA, N.Y., June 08, 2023 (GLOBE NEWSWIRE) -- FUJIFILM North America Corporation’s Electronic Imaging and Optical Devices Divisions, proudly announce that they have been awarded several 2023 Telly Awards for a variety of original video productions created with Fujifilm branded products.
Founded in 1979 to originally honor commercials made for cable and local TV, The Telly Awards has continually refreshed its categories to honor the evolving, broad range of work being made today – work that reflects the trends, issues, and topical matters of each year.
“We are excited to officially say that our award-winning products have been used to create award-winning content,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “Considering the company that we are in - our fellow Telly winners include some truly amazing brands and agencies that have created some next-level content - it’s certainly an incredible honor to be among them. These are big wins for our team and a wonderful way for us to celebrate the time and effort put into building the Fujifilm brand here in the U.S.”
And the Telly goes to…
- Branded Content: Business to Consumer: Fujifilm won Silver Telly Awards for its work on two campaigns; Focus Testing, an irreverent look at a fictional Fujifilm product team as they consider the best features to include (or not include) in the latest gear, and Spotlight, a series of in-depth documentary short films that highlight the creative motivations of specific Fujifilm creators and the tools and techniques they use to create their content.
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- Focus Testing featured FUJIFILM X-H2S, FUJIFILM X-H2, and FUJIFILM X-T5 mirrorless digital cameras and the comical moments that result from the decisions of Fujifilm’s fictional vice president of product development. The series has become well known in the Fujifilm product community and is widely anticipated around Fujifilm’s new product launches.
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- The Spotlight series highlights the work of content creators featured on Fujifilm’s most recent digital camera product launches, focusing specifically on how four creatives, Jasmine Quinones (The Making of “Push”, created on FUJIFILM X-H2S), Irene Yee (The Path to the Precipice, created on FUJIFILM X-H2), and Ibarionex Perello and Jarrett Esaw (Photography First, created on FUJIFILM X-T5) used the new Fujifilm gear to create their respective creative content. The short films were used with behind-the-scenes reveals of the gear in action as well as excerpts of actual footage and images from the projects to illustrate how the applicable new Fujifilm tools were used in each of these creative processes.
- Branded Content: Promotional: The Spotlight series also won a Silver Telly in this category, for its recognized promotion of the new Fujifilm camera products.
- Branded Content: Best Film with Budget Under $100K and Branded Content: Writing: Filmmaker Rachael Porter won a Gold Telly award in the under $100K budget category and a Silver Telly in the Writing category for her short film Greenhouse (created with FUJIFILM X-H2, along with FUJINON PREMISTA cinema lenses).
- Branded Content: Documentary: Short Form (under 40 minutes):
Filmmaker Anna Andersen won a Silver Telly award for her film The Promise of Spring (made on FUJIFILM X-H2) in the Branded Content: Documentary: Short Form (under 40 minutes) category.
“We are in awe of our creative partners and grateful for the trust they put in FUJIFILM products to help them make their vision a reality,” said Lisa Baxt, marketing director, Electronic Imaging Division, FUJIFILM North America Corporation. “For our creative partners to be acknowledged by the industry for their hard work and collaboration is truly special. Congratulations again to the Fujifilm creator team, on this well-deserved recognition!”
Full details and credits for the winners:
Branded Content: Business to Consumer and Promotional Campaigns
Focus Testing Series (Business to Consumer) (Silver Telly)
Creator: MGX Creative
Director: Andrew Primavera
Spotlight Series (Business to Consumer and Promotional) (Silver Telly)
Creator: Jasmine Quinones
Director: David Geffin
Director of Photography: Dmitry Koshutin
Creative Producer: Varina Shaughnessy
Producer: Jackie Merry
Editor: Daniel Burity
X-H2: The Path to the Precipice
Creator: Irene Yee
Directors: Dmitry Koshutin and Kevin Castro
Production and Post-Production Support: Pairadox Studios
Associate Producer: Omid Afshar
Creative Producer: Varina Shaughnessy
Editor: Richard Percy
Creators: Ibarionex Perello and Jarrett Esaw
Director: Dmitry Koshutin
Director of Photography: Kevin Castro
Production and Post-Production Support: Pairadox Studios
Creative Producer: Varina Shaughnessy
Editor: Richard Percy
Branded Content: Best Film with Budget Under $100K (Gold Telly); Branded Content: Writing - (Silver Telly)
Creator/Director: Rachael Porter
Branded Content – Documentary: Short Form (under 40 minutes) (Silver Telly)
Creator/Director: Anna Andersen/Nina Films
For more information, visit https://www.fujifilmx-us.com.
About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAX® line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses, and content creation solutions, and the Graphic Communication Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm’s technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada.
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FUJIFILM Holdings Corporation, Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver “Value from Innovation” in our products and services in the business segments of healthcare, materials, business innovation, and imaging. Our relentless pursuit of innovation is focused on providing social value and enhancing the lives of people worldwide. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information about Fujifilm’s Sustainable Value Plan 2030, click here. For the year ended March 31, 2023, the company had global revenues of approximately 2.9 trillion yen (21 billion USD at an exchange rate of 134 yen/dollar). For more information, please visit: www.fujifilmholdings.com.
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Daniel Carpenter FUJIFILM Holdings America Corporation 9145292417 daniel.carpenter@fujifilm.com
