- Red White & Bloom, a multi-state operator in cannabis and hemp-derived product lines, has built a platform to strengthen its brands, enabling it to wade through the difficulties of increasing product commoditization
- The company expects to showcase the results of the buildout process in the coming months
- RWB is also committed to fostering public and local input, equitable leadership opportunities, and removing systemic structures that marginalize segments of society
A Boston Consulting Group (“BCG”) article entitled “Escaping the Doghouse: Winning in Commoditized Markets” notes that a company needs a clear roadmap that shows how it can reorganize itself for the future. This roadmap, it continues, is instrumental in helping the business stay a significant margin ahead of the changes brought about by commoditization, which is described as the situation where consumers deem products as substitutable. (https://cnw.fm/mvpO4).
Commoditization has led to the failure and bankruptcy of companies that failed to adopt. At the same time, however, it has triggered the success of organizations that took a more successful…
NOTE TO INVESTORS: The latest news and updates relating to RWBYF are available in the company’s newsroom at https://cnw.fm/RWBYF
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