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ThinkLP Launches Complex Investigations with AI-Powered Crime Linking to Help Retailers Combat Sophisticated Crime

ThinkLP, the leading Loss & Safety Intelligence Platform, today announced the launch of AI Crime Linking, enhancing its Complex Investigations product. This powerful new solution is designed to track repeat offenders, organized retail crime (ORC), cargo theft, and complex criminal networks by aggregating, analyzing, and connecting critical data.

Complex Investigations makes it easy to update and share case files with law enforcement and prosecutors at any stage, a crucial capability for fostering the collaboration needed to confront today’s increasingly complex and sophisticated retail crimes.

Now, customers can also opt in to new AI-powered crime linking and cross-organization linking, choosing whether to surface potential connections within just their own company or across external organizations as well. With the largest network of ORC teams and retailers spanning over 200,000 locations, the value of external linking grows exponentially—more partners mean more potential connections.

All of these enhanced capabilities help identify broader crime patterns and support stronger collaboration with law enforcement partners, while keeping investigators in control. To ensure court admissibility, this technology surfaces potential incident links for investigators to review, empowering company investigators to link repeat offenders and groups to multiple incidents. Uncovering these connections is vital for gaining visibility into the broader activities of retail crime groups, who often operate across state lines.

Complex Investigations with Crime Linking goes further than case management and link analysis. It also helps organizations forecast high-risk periods for violent incidents—allowing for proactive protective measures. “With this launch, we’re helping organizations bridge workplace safety and public safety—connecting the dots across incidents, locations, and offenders to drive stronger investigations,” said ThinkLP CEO, Spencer Marzouk. “By centralizing critical information and enabling smarter collaboration with law enforcement, teams can resolve cases faster, protect employees and customers, and make communities safer.”

By delivering real-time visibility across investigations through a ‘single pane of glass,’ ThinkLP’s Complex Investigations product equips retailers with the intelligence and tools they need to take decisive action. Teams can uncover patterns, manage complex cases with confidence, and build stronger partnerships with law enforcement.

“Retail crime isn’t just one thing—it’s a spectrum of criminal tactics,” said Tony Sheppard, VP, Retail Risk Solutions at ThinkLP. “From high-profile smash-and-grabs to low-profile, methodical crews who quietly clear shelves across multiple states, each requires a different investigative approach. The biggest financial losses often come from the theft you don’t see. With Complex Investigations, we’re equipping organizations to detect and respond to all forms of organized retail crime—and related threats—not just the ones that make headlines.”

To learn more about Complex Investigations, visit ThinkLP at the RILA Asset Protection Conference. Stop by to see a demo of our current capabilities—including AI-powered image matching, license plate recognition (LPR) through our integration with Flock Safety, and joint investigation workflows with law enforcement—and get a preview of what’s next, such as video analysis and other advanced investigative solutions. Visit the ThinkLP website to learn more and request a demo at RILA.

About ThinkLP

ThinkLP bridges workplace safety and public safety by helping organizations modernize their loss prevention, risk, and safety operations through intelligent workflow automation and real-time data insights—empowering teams to protect both people and profit. Trusted in over 200,000 locations globally, ThinkLP’s cloud-based platform spans incident and case management, crime linking, smart audit, exception-based reporting, and advanced analytics. With ThinkLP, teams can centralize data, accelerate investigations, and act decisively from any device.

“With this launch, we’re helping organizations bridge workplace safety and public safety—connecting the dots across incidents, locations, and offenders to drive stronger investigations,” said ThinkLP CEO, Spencer Marzouk.

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