1977 Ford F-150 “Hoonitruck” Created and Driven by Ken Block to be Sold with No Reserve During the Barrett-Jackson 2025 Scottsdale Auction

Barrett-Jackson, The World’s Greatest Collector Car Auctions, is selling a 1977 Ford F-150 custom truck known as “Hoonitruck” (Lot #1365) with No Reserve during the Scottsdale Auction, January 18-26, 2025, at WestWorld of Scottsdale. Designed and built by the late professional rally driver Ken Block with the Hoonigan Racing Division, the all-wheel drive “Hoonitruck” premiered in the Gymkhana drift video series. Watch Barrett-Jackson’s “Quick Look” video here.

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Barrett-Jackson is selling a 1977 Ford F-150 custom truck known as “Hoonitruck” (Lot #1365) with No Reserve during the Scottsdale Auction, January 18-26, 2025 (Photo: Business Wire)

“The genius and talent of Ken Block was taken far too early from all of us,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Ken took me for a wild ride in one of his all-wheel-drive vehicles in Scottsdale a few years ago before we auctioned it for charity. It is one of my all-time favorite auction moments. The ‘Hoonitruck’ celebrates Ken’s unrivaled spirit throughout his career as a world-class rally driver and professional drifter. I’m excited that we have the chance to offer this incredible custom truck in January in celebration of Ken’s lasting impact on the motorsports community. This custom truck has a truly remarkable legacy and would be an honored addition to any collection.”

The "Hoonitruck” was built by Ken Block and the Hoonigan team in collaboration with Detroit Speed. It took two years to build from idea to reality for the viral Gymkhana drift video series. It is powered by a 914-horsepower twin-turbo 3.5-liter EcoBoost V6 engine that puts power to the ground through a custom all-wheel-drive system. It includes a bespoke, 3D-printed intake manifold designed by Ford Performance, visible through the hood and flanked by two turbochargers.

“Ken was a dedicated family man, as well as a top-notch competitor,” said Steve Davis, president of Barrett-Jackson. “He came from a ‘Ford family’ and learned to drive in his father’s 1977 Ford F-150, even doing his first burnout in it. That inspired Ken to use the same model and year F-150 to build ‘Hoonitruck.’ This truck represents every aspect of Ken’s life, from his family focus to his driving skills and ability to build amazing vehicles.”

Sitting low and wide, “Hoonitruck” rolls on custom wheels that feature real beadlocks, all wrapped in Toyo tires. The cabin works like a race car and features the Bosch Motorsports system with trailer hitch, brake controller, boost control and screen with Ford Sync.

“Hoonitruck” was featured in Gymkhana’s TEN film by Hoonigan Media, where Block piloted the truck along a part of Route 66 in Shamrock, Texas. It also starred in Climbkhana TWO as part of Block’s climb up China’s 5,000-foot-high Tianmen Mountain highway.

To be part of the action, register to bid here. For vehicle consignment, start here.

General admission tickets and Barrett-Jackson Experiences hospitality packages for the January 2025 Scottsdale Auction are now available for purchase. Join Barrett-Jackson on Jan. 17 when Sammy Hagar and Friends perform live for the 2nd annual “Rock the Block” concert at WestWorld of Scottsdale! Tickets for this exclusive event are on sale now and can be purchased here.

Join Barrett-Jackson’s online conversation with #BarrettJackson and #BJAC on Facebook, X, Instagram and YouTube.

About The Barrett-Jackson Auction Company

Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions, is the leader in collector car auctions and automotive lifestyle events, which include authentic automobilia auctions and the sale of private collections. Welcoming hundreds of thousands of attendees per year, Barrett-Jackson produces several live collector car auctions where thousands of the most sought-after, unique and valuable automobiles cross the block in front of a global audience. With broadcast partner A+E Networks, Barrett-Jackson features live television coverage of their events on FYI and The HISTORY Channel, as well as all the cars, all the time via their produced livestream on Barrett-Jackson.com. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings.

In August 2022, IMG, an Endeavor company and global leader in events, media, sports and fashion, acquired a majority stake in Barrett-Jackson and serves as the auction company’s strategic partner in building on its world-class automotive event experiences. For more information about Barrett-Jackson, visit www.barrett-jackson.com, or call 480-421-6694.

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