The Mobil 1™ Brand Unveils Limited-Edition Timepiece With Autodromo in Honor of Its 50-Year Legacy of Innovation and Excellence

Exclusive collaboration brings the perfect blend of precision engineering and racing-inspired design to consumers and fans worldwide

In celebration of its 50^th anniversary, Mobil 1™, the world’s leading synthetic motor oil brand, is proud to unveil its first ever collaboration with Autodromo, a driving-oriented watch and lifestyle brand. United by their passion for motorsports, the brands have come together to release the Mobil 1 Edition Monoposto, a limited-edition timepiece, paying tribute to their shared commitment of performance and precision.

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The Mobil 1™ brand unveils limited-edition timepiece with Autodromo in honor of its 50-year legacy of innovation and excellence. (Photo: Business Wire)

The Mobil 1 edition of The Monoposto is a re-edition of one of the most popular and collectible Autodromo designs. Every element celebrates the brand’s racing spirit. Featuring a gloss white dial inspired by a classic racing tachometer, the Mobil 1 Edition Monoposto is emblazoned with the iconic red Pegasus, which symbolizes both speed and power. This exclusive collaboration will be produced in only 150 individually numbered pieces: 100 with stainless steel with a blue-strap (retail value: $875.00) and 50 in gold-toned stainless steel with a black strap (retail value: $950.00).

The 43mm diameter stainless steel case of The Monoposto recalls the oversized dashboard gauges of 1950s “monopostos,” or single seater racing cars. This time-only watch features the special Mobil 1 Pegasus dial, seen through a sapphire crystal. Inside, a slim high beat Japan Made Miyota 9039 automatic movement is visible through the Mobil 1 branded exhibition caseback. Handmade Italian Buffalo leather straps are furnished, equipped with polished stainless roller buckles as a nod to the leather hood straps seen on classic racing cars.

“We are thrilled to team up with Autodromo to create a timeless symbol of performance and style in honor of the Mobil 1 brand’s 50-year milestone,” said Ryan Allen, Mobil 1 Brand and Partnerships Manager of North America. “Through this limited-edition collection, we are proud to bring the precision of the road to the precision on our wrists.”

The collaboration is the latest in a series of relationships for the Mobil 1 team as it celebrated its 50-year legacy in 2024 – proudly highlighting its longstanding commitment to innovation, setting the standard for engine protection and performance, and elevating the love of racing nationwide.

“We are so excited to bring back our beloved Monoposto series with one of the most iconic brands in motorsport history. Not only are we proud to feature the legendary Pegasus on the dial of this watch, but it is also the first ever version of The Monoposto with a ‘redline delete’ on the crystal, which is a big deal for our collector community,” said Bradley Price, founder of Autodromo. “Collectors have been asking me to do this for years, and it’s an honor to make this dream a reality with the Mobil 1 team. Together, this limited-edition watch celebrates our deep-rooted passion for motorsports with our consumers and fans worldwide.”

The Monoposto collection is available for purchase as of today on www.autodromo.com.

About Mobil 1™

For 50 years, the Mobil 1 brand has been trusted by drivers to keep their engines running longer. Our products combine the latest technology and innovation to exceed the toughest standards of vehicle manufacturers and tuning shops—so consumers can get the most out of their time behind the wheel, both on the road and on the track. Turn every day into an adventure with Mobil 1 products, the world’s leading synthetic motor oil brand. Learn more at www.mobil1.us and follow @Mobil1Racing on Instagram and X.

About Autodromo

The world of Autodromo is the creative vision of founder Bradley Price, an industrial designer who set out to craft unique products that express the spirit of motoring. Founded in 2011, Autodromo creates motorsport inspired watches and accessories drawing aesthetic inspiration from a golden age of motoring, when driving required style, panache, and perhaps a little bit of danger. Autodromo’s design philosophy blends a contemporary, minimalist sensibility with mid-century vintage character. The resulting products are equally at home in past and present. www.autodromo.com

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