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ResiCentral and New American Funding Leverage Polly to Revolutionize Mortgage Broker and Loan Officer Experiences with AI

Polly/™ AI delivers unmatched efficiency and scalability to streamline mortgage lending

Polly, the leading provider of innovative enterprise technology and artificial intelligence for mortgage capital markets, unveils the impressive productivity gains wholesale mortgage company ResiCentral and national mortgage lender New American Funding (NAF) are seeing from its novel AI platform, Polly/™ AI. Powered by state-of-the-art AI/ML algorithms and Polly's proprietary technology and data, the platform is embedded directly within Polly's next-generation, commercially scalable product, pricing, and eligibility (PPE) engine.

Polly solidified its position as a mortgage tech pioneer in artificial intelligence with Polly/™ AI's first application: an interactive loan officer (LO) agent that leverages the PPE's unmatched analytical abilities to examine near-miss eligibility, near-miss pricing, and suggested actions. Introduced in May 2024, the first-of-its-kind agent has empowered mortgage lenders and their loan officers and mortgage brokers to stand out in today's highly competitive capital markets vertical, drive greater value for their customers, and ultimately, boost conversions and ROI.

Leading mortgage lenders like ResiCentral and NAF that have tapped into Polly/™ AI are raising the industry bar and experiencing revolutionary changes to their workflows, including:

UNPRECEDENTED EFFICIENCY

ResiCentral is committed to delivering exceptional service and competitive, consistent mortgage rates. As an industry trailblazer, the company is the first wholesale lender to launch Polly's LO agent. "Our mantra is 'Speed with a Smile,' and Polly's agent is instrumental in helping us deliver on that promise," shared Brian Permutt, President of ResiCentral. "By automatically generating accurate prices and identifying the right loan product, we're empowering mortgage brokers to focus on what matters most—providing a personal touch. The agent doesn't replace the human connection; it enhances it."

In adopting Polly, ResiCentral has revolutionized how they operate, tripling YoY volume in 2024 without the addition of secondary, capital markets, or lock desk staff. The platform offers unparalleled depth and functionality, giving ResiCentral the ability to adapt quickly to its customers' needs and scale its operations.

Sean Welsh, SVP of Capital Markets at ResiCentral, added: "We have always been committed to remaining at the forefront of technology. That's why we partnered with Polly. We were drawn to not only their best-in-class solutions, but their forward-thinking mindset and ability to usher in the next generation of mortgage technology. The AI platform is the latest example; like Polly's PPE, it's innovative, easy-to-use, and ensures pricing accuracy. We are excited to see how Polly will help us achieve even more ambitious goals in 2025 and beyond. The sky is the limit when it comes to their offerings, and we want to be a first mover with everything."

GAME-CHANGING TIME SAVINGS

As a leading independent mortgage lender, NAF continuously aims to scale, advance its operations, and set itself apart. "While our current systems function well, we always look for opportunities to further improve our processes. That philosophy is what initially led us to explore innovative new technologies and partnerships like Polly," explained Kristin Ankeny Bickenbach, EVP of Secondary Marketing for NAF. "Polly's platform is the foundation for unlimited possibilities when setting pricing strategies, and that flexibility has truly been valuable to our operations."

NAF focuses on leveraging the right tools to optimize loan officers' workflows and bring more value to its customers. Polly/™ AI is driving groundbreaking benefits in this area, with over 1,250 NAF employees actively engaged with the AI platform. By providing clarity on more than 7,200 ineligible products and offering actionable insights at scale, Polly's LO agent has saved the NAF team countless hours of manual effort to date.

Nick Denrio, Regional Support Manager at NAF, also shared: "Polly's AI-enabled pricing engine has transformed the way my fellow loan officers and I operate. Its convenience and accessibility allow our team to accurately quote and assist clients anytime, anywhere. This mobility and ease-of-use have been a game-changer, enabling us to meet our clients' needs more effectively and in real time."

AI ROADMAP

The roadmap for Polly/™ AI is continuously informed by feedback from ResiCentral, NAF, and other Polly customer partners. Polly remains fully committed to advancing its AI and machine learning capabilities and has slated additional significant research and development investments in 2025 to stay ahead of the curve and deliver even greater value to mortgage lenders.

Adam Carmel, Founder and CEO of Polly, explains: "Polly's ongoing collaboration with industry leaders like ResiCentral and NAF reflects our shared commitment to maximizing value while simultaneously meeting the needs of lenders and their loan officers and mortgage brokers. Our constant dialogue with our customers fuels our roadmap and enables our team to develop products and functionality that are purpose-built to address actual lender challenges, optimize their profitability, and deliver a world-class loan officer experience."

Carmel concluded, "We are thrilled by the transformative benefits ResiCentral and NAF have experienced with Polly/™ AI and our LO agent. This is only the beginning, and we remain dedicated to pioneering AI mortgage technology that delivers unmatched value."

Polly is attending the 2025 MBA Independent Mortgage Bankers Conference in Austin, January 27-29. To learn more about how the company is pioneering the next generation of mortgage capital markets technology, attendees are encouraged to schedule a meeting or visit with Polly's attending team at the sponsored MBA Welcome Party.

About ResiCentral

ResiCentral, LLC, a rapidly emerging force in wholesale mortgage lending, has established itself as a trusted partner to thousands of mortgage brokers nationwide. The company's dedication to delivering "Speed with a Smile" combines lightning-fast processing with exceptional customer service and consistently competitive rates. Despite being a relative newcomer to the wholesale mortgage space, ResiCentral has experienced extraordinary growth, tripling both its workforce and loan volume in the past year. This remarkable expansion is guided by a leadership team with decades of collective industry expertise, positioning ResiCentral at the forefront of the wholesale lending market. The company's commitment to empowering mortgage brokers with cutting-edge solutions while maintaining the personal touch has fueled its impressive trajectory. Company NMLS 1907538.

About New American Funding

New American Funding is an independent mortgage lender with a servicing portfolio of more than 272,000 customers representing approximately $71 billion in value and 285 locations nationwide. NAF was recently named to the Fortune 100 Best Companies to Work For® in 2024. NAF was also named one of America's Greatest Workplaces for Women 2024 by Newsweek. The company offers state-of-the-art career training and provides its branch Loan Officers with innovative technologies to streamline the mortgage process.

About Polly

Polly has pioneered the next generation of mortgage capital markets technology with its cutting-edge, data-driven platform. Its enterprise-grade solutions, including the industry's only cloud-native, commercially scalable product, pricing, and eligibility (PPE) engine and first-of-its-kind Polly/™ AI platform, empower the nation's top banks, credit unions, and mortgage lenders to increase profitability, automate workflows, and revolutionize the loan officer and broker experiences. As a mortgage technology trailblazer, Polly is committed to driving meaningful value and ROI through best-in-class innovation that enables unlimited configurability, flexibility, granularity, and scalability. Polly was founded by a seasoned team of mortgage capital markets and technology experts and is headquartered in San Francisco, California. To learn more, follow Polly on LinkedIn or visit www.polly.io.

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