Datassential, the leading food and beverage intelligence platform connecting consumers with the industry, today announced the launch of Menu Tags, a cutting-edge feature set to revolutionize how businesses analyze menu trends and track food innovation.
For subscribers to Datassential’s Menu Trends, menu tags will provide unmatched precision and flexibility, empowering food professionals to unlock deeper, more actionable insights. Using menu tags, users can focus on specific dishes, cuisines and more with ease in an increasingly complicated culinary world.
For instance, menu tags will open the door to allow more granular item-level filtering, enabling businesses to analyze nuanced menu attributes like descriptors (e.g., indulgent, spicy) or specific foods (e.g., sushi, tacos.). Within seconds, customers will now be able to see with ease examples of tacos that fall outside of Mexican restaurant menus, for example, broadening the understanding of how global flavors are moving and evolving.
Users can also uncover deeper insights about menu diversification within a specific category, easily uncovering that 30% of pizza restaurants have a Thai pizza, or 20% of U.S. restaurants have a Thai menu item, offering an unrivaled view of the restaurant landscape today, and how it’s changing. It’s also easy to discover insights about foods that cross borders - like a sushi burrito - so no one ever misses a thing.
The new AI-powered menu tags use a more comprehensive and scalable tagging method that is retroactive, applying the same approach to historical data. As a result, clean trend lines remain over time while tagging at a much more granular level.
“With more detailed filtering, AI-powered precision and enhanced adaptability, menu tags combined with existing menu filters offers a clearer view of what’s happening on restaurant menus. That’s a critical leg up for foodservice professionals,” said Emily Tang, SVP of Product Management at Datassential.
To find out more or to become a subscriber, follow this link.
About Datassential
Datassential is the leading global food and beverage intelligence platform providing guidance on trends, competitive benchmarking, and sales intelligence. Through a suite of AI-powered solutions, an intuitive UI, and proprietary data, the food and beverage ecosystem relies on Datassential to more effectively develop, market, and sell their products. Founded in 2001, Datassential powers insights and sales intelligence for brands including Burger King, DoorDash, General Mills, Land O' Lakes, Pepsi, Starbucks, Target, and more.
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