Seasoned Hospice Executive Cheryl Hamilton Fried Named CEO of Richmond’s Kirva Hospice

Cheryl Hamilton Fried has been named the CEO of Richmond-based Kirva Hospice.

“Cheryl brings a rich background in hospice leadership, operations, and business and market development with some of the nation’s most respected not-for-profit and for-profit providers,” said Ron Felmus, Chairman of the Board for Kirva Hospice. “She’s an innovator and a team builder. We’re fortunate she has chosen to join our mission-driven team.”

Fried comes to Kirva Hospice from her post as CEO of Blue Ridge Hospice and Blue Ridge Independence at Home in Winchester, Va. Before joining Blue Ridge, she served as Chief Operating Officer for two of the largest not-for-profit hospice providers in Florida: Covenant Care, Inc., Pensacola, and Chapters Health System, Tampa. Fried began her hospice career with director-level and executive positions for both Chapters Health and VITAS Healthcare, Miami, Fla.

Fried also founded and ran Envista Health, LLC, Tampa, FL, which provided operational support services to home health agencies while also working directly with the elderly and their caregivers.

Fried holds a Master of Business Administration magna cum laude in Healthcare Services Administration from Webster University, St. Louis, Mo. She graduated from Rollins College, Winter Park, Fla., with a Bachelor of Arts degree. Fried also holds a Hospice Administrator Certificate issued by the California Association for Health Services at Home (CAHSAH).

She has long been an active member of the National Hospice and Palliative Care Organization, Florida Hospice and Palliative Care Association, National PACE (Program of All-Inclusive Care for the Elderly) Association, and the Virginia PACE Association.

About Kirva Hospice

Kirva Hospice is a not-for-profit organization providing excellence of care to patients, families, and caregivers throughout the Greater Richmond region. Founded in 2022 as a joint venture between JFS (Jewish Family Services) Richmond and Beth Sholom Senior Living of Richmond, Kirva Hospice is accredited by the Accreditation Commission for Health Care (ACHC). Unlike many other hospice organizations with a national footprint, Kirva is locally based and easily accessible. Kirva’s philosophy of care is deeply rooted in the Jewish traditions and values that represent family, caring for the sick and elderly, and extending concern and respect to the communities Kirva is privileged to serve. The name of the organization evolved from a Hebrew word (keer-vah), meaning closeness, caring, and companionship.

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