BTS Named to Selling Power Magazine’s Top Sales Training Companies 2024 List

BTS GROUP AB (publ), a world-leading strategy implementation firm, was recently included on Selling Power’s Top Sales Training Companies 2024 list.

“Being acknowledged once again for our sales training expertise is truly humbling,” said René Groeneveld, Partner at BTS. “In the past year, we've embraced cutting-edge technologies like artificial intelligence and language analytics to enhance our hybrid-virtual offerings. These innovations have empowered us to assess sales professionals' effectiveness across various customer interactions, from discovery to negotiation. We are deeply appreciative of our clients’ continued collaboration and confidence in our ability to deliver forward-thinking solutions.”

According to Selling Power publisher and founder Gerhard Gschwandtner, quality sales training remains paramount to B2B sales success. “As the economy continues to struggle with a soft landing, and AI is disrupting the sales landscape, having an effective and forward focused sales organization is critical to accelerate revenue growth. Partnering with the best sales training companies will help ensure your team’s success.” All companies on the list submitted a comprehensive application that included a detailed listing of their offerings for both training and retention, innovative solutions, and their company’s unique contributions to the sales training marketplace.

The main criteria used when comparing applicants and selecting the companies to include on this year’s list were:

1. Depth and breadth of training offered
2. Innovative offerings (specific training courses, methodology, or delivery methods)
3. Contributions to the sales training market
4. Strength of client satisfaction and overall client feedback

To evaluate applicants for the list, the Selling Power team surveyed and considered feedback from nearly 300 clients of the applicants. Here is a brief selection of comments from their clients:

• “Amazing team! They have had such a positive impact on the teams' results, our organization has been transformed into a sales powerhouse!”
• “Their program is built on an ethical philosophical foundation linked to a clear understanding of human behavior.”
• “Outstanding strategic partner- way beyond a sales training content provider but an end-to-end solution for developing and enabling commercial teams to be successful: driving business through skills development.”
• “Top quality trainers, very well informed about our company transformation and its challenges, good understanding of our business, great project team.”
• “They are great to work with and extremely beneficial to our team in developing skillsets around holding difficult conversations and learning more about themselves and their clients through understanding and recognizing behavioral styles.”
• “When we did deploy their process and training, it was flawless in execution and the sales teams were excited about the methodology and applying it to their customer accounts. We achieved compelling ROI!”

Selling Power magazine editors say CROs, sales VPs, and sales enablement leaders can leverage this list to find the right sales training partner to help salespeople succeed during social distancing and remote working. See the Selling Power Top Sales Training Companies 2024 list here.

About BTS Group AB

BTS is a consultancy specializing in the people side of strategy. For over three decades we’ve been designing powerful experiences that have a profound and lasting impact on businesses and their people. Our next-generation approach combines deep business knowledge with transformational development to help your people and your company evolve together and turn strategy into results.

BTS is a public company trading on the Nasdaq Stockholm under the symbol BTS B.

About Selling Power

In addition to Selling Power, the leading digital magazine for sales managers and sales VPs since 1981, Personal Selling Power, Inc., produces the Sales Management Digest and Daily Boost of Positivity online newsletters, as well as videos featuring interviews with top executives. Selling Power is a regular media sponsor of the Sales 3.0 Conference, which is attended by a total of more than 4,500 sales leaders each year. www.sellingpower.com

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“Being acknowledged once again for our sales training expertise is truly humbling,” said René Groeneveld, Partner at BTS.