lululemon Expands Its Footwear Offerings with New Casual and Performance Styles, Including the Brand’s First-Ever Men’s Collection

The innovative designs are engineered with a focus on fit and feel and will be available in both men’s and women’s styles

The cityverse sneaker launches February 13, the beyondfeel running shoe launches March 19

Today lululemon (NASDAQ:LULU) revealed its 2024 spring and summer footwear offering with new casual and performance innovations, including the brand’s first men’s collection. lululemon’s debut casual sneaker, cityverse, will be the first new style to launch, starting on February 13. lululemon also revealed new running models: beyondfeel and beyondfeel trail, which will officially launch on March 19 and in May, respectively. The collection will be available, in both men’s and women’s styles, online and in select stores across North America, Europe and China Mainland.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240201156773/en/

Today lululemon revealed its 2024 spring and summer footwear offering, including the brand’s first men’s collection. (Photo: Business Wire)

“At lululemon, every product we make is designed to embody our feel-first philosophy, which is rooted in the belief that when you feel your best, you perform your best—and our new styles and men’s footwear offerings are no exception,” said Sun Choe, lululemon Chief Product Officer. “With new performance running shoes and our first-ever casual sneaker added to our lineup, we can now outfit both men and women in versatile gear from head to toe. Extensive research, wear-testing and ambassador feedback went into each of these designs to ensure a perfect fit, no matter the activity.”

With the goal of achieving an unparalleled fit for all, lululemon built custom, distinct lasts for male and female feet that serve as the foundation for the unique attributes to the designs. To create each last, the brand studied the differences in foot shape between men and women, taking into consideration how each body moves, before fine-tuning for the intended activity. For example, the beyondfeel running shoe contains seven different combinations of upper materials, foam compounds and construction methods between the men’s and women’s designs to achieve optimal comfort, fit and performance.

lululemon’s new casual sneaker, cityverse, is an elevated everyday staple that blends comfort and style. It brings the best of technical performance to a casual sneaker through a midsole that provides superior cushioning and contours to the foot for all-day comfort. cityverse will be offered in a men’s and women’s style and will come in four colorways.

The brand’s newest performance running shoe, beyondfeel, will also be available in men’s and women’s styles—each informed by foot morphology and biomechanical insights to create an unrivaled fit and feel. beyondfeel running shoes will come in the following models:

• lululemon beyondfeel running shoe: A new running shoe that puts cushioning at the forefront. Built so the runner experiences a softer heel-to-toe glide through lululemon’s exclusive supercritical midsole foam, ventilation, and support in the mesh upper. It also features confident traction and flection in the outsole that enables a more comfortable and cushioned run. lululemon plans to launch this style on March 19, 2024.

• lululemon beyondfeel trail: The brand’s evolution of the road-to-trail running shoe that protects your foot from trail elements, while still maintaining breathability and flexibility. The beyondfeel trail running shoe features directional traction and a lugged outsole to handle every dip and turn, a durable, supportive upper that stands up to rocks, dirt and debris, and the same supercritical foam midsole as the beyondfeel running shoe to cushion underfoot while running on uneven terrains. lululemon plans to launch this style on May 7, 2024.

The brand plans to launch additional footwear innovations, including the Restfeel Sandal, throughout the year including new material iterations, across the product line. For further information on lululemon footwear, visit https://shop.lululemon.com/story/footwear.

About lululemon

lululemon (NASDAQ:LULU) is a technical athletic apparel, footwear, and accessories company for yoga, running, training, and most other activities, creating transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all. Setting the bar in innovation of fabrics and functional designs, lululemon works with yogis and athletes in local communities around the world for continuous research and product feedback. For more information, visit lululemon.com.

Forward Looking Statement

This press release includes estimates, projections, statements relating to the Company's business plans, objectives, and expected operating results that are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. In many cases, you can identify forward-looking statements by terms such as "may," "will," "should," "expects," "plans," "anticipates," "outlook," "believes," "intends," "estimates," "predicts," "potential" or the negative of these terms or other comparable terminology. These forward-looking statements also include the Company's guidance and outlook statements. These statements are based on management's current expectations but they involve a number of risks and uncertainties. Actual results and the timing of events could differ materially from those anticipated in the forward-looking statements as a result of risks and uncertainties, which include, without limitation: the Company's ability to maintain the value and reputation of its brand; changes in consumer shopping preferences and shifts in distribution channels; the acceptability of its products to guests; its highly competitive market and increasing competition; increasing costs and decreasing selling prices; its ability to anticipate consumer preferences and successfully develop and introduce new, innovative and updated products; its ability to accurately forecast guest demand for its products; its ability to expand in light of its limited operating experience and limited brand recognition in new international markets and new product categories; its ability to manage its growth and the increased complexity of its business effectively; its ability to successfully open new store locations in a timely manner; seasonality; disruptions of its supply chain; its reliance on a relatively small number of vendors to supply and manufacture a significant portion of its products; suppliers or manufacturers not complying with its Vendor Code of Ethics or applicable laws; its ability to deliver its products to the market and to meet guest expectations if it has problems with its distribution system; increasing labor costs and other factors associated with the production of its products in South Asia and South East Asia; its ability to safeguard against security breaches with respect to its technology systems; its compliance with privacy and data protection laws; any material disruption of its information systems; its ability to have technology-based systems function effectively and grow its e-commerce business globally; climate change, and related legislative and regulatory responses; increased scrutiny regarding its environmental, social, and governance, or sustainability responsibilities; an economic recession, depression, or downturn or economic uncertainty in its key markets; global or regional health events such as the current COVID-19 pandemic and related government, private sector, and individual consumer responsive actions; global economic and political conditions; its ability to source and sell its merchandise profitably or at all if new trade restrictions are imposed or existing trade restrictions become more burdensome; changes in tax laws or unanticipated tax liabilities; its ability to comply with trade and other regulations; fluctuations in foreign currency exchange rates; imitation by its competitors; its ability to protect its intellectual property rights; conflicting trademarks and patents and the prevention of sale of certain products; its exposure to various types of litigation; and other risks and uncertainties set out in filings made from time to time with the United States Securities and Exchange Commission and available at www.sec.gov, including, without limitation, its most recent reports on Form 10-K and Form 10-Q. You are urged to consider these factors carefully in evaluating the forward-looking statements contained herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by these cautionary statements. The forward-looking statements made herein speak only as of the date of this press release and the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances, except as may be required by law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240201156773/en/