Alkaline88® Expands Its Reach in 83 Tops Friendly Markets

The Alkaline88 3 Liter is Now Available in the Natural Foods section of Tops Friendly Markets in New York and Neighboring States

The Alkaline Water Company Inc. (NASDAQ: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage^® company, is pleased to announce the addition of its Alkaline88 3 Liter in 83 Tops locations in the Northeast.

The Alkaline88 3 Liter, sporting the Clean Beverage^® label and containing two all-natural ingredients - purified water and pink Himalayan rock salt - has now secured a spot in the Natural Foods section of the NY-based grocer. In the US Grocery channel, the Alkaline88 3 Liter ranks second in total Dollar Volume among all bulk-sized value-added water products, behind only the Alkaline88 1 Gallon, based on Nielsen data for the 52 weeks ending May 20, 2023. This expansion will offer even more shoppers in New York, Pennsylvania, and Vermont access to Alkaline88's Smooth Hydration^® at their local Tops.

"By introducing our Alkaline88 3 Liter to 83 Tops locations, we're not just providing more consumers with a Deliciously Smooth™ hydration option in a convenient bulk size, but also continuing to drive brand expansion in the Northeast within a premier grocer," stated Frank Chessman, President and CEO of The Alkaline Water Company.

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88^®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked “Clean Beverage” label.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

About Tops Friendly Markets:

Based in Williamsville, NY, Tops Markets currently operates 149 grocery stores in New York, Pennsylvania, and Vermont, including five that are run by franchisees. As the largest private, for-profit employer in Western New York, with over 14,000 associates, the company is dedicated to providing sustainably sourced, high-quality products, while helping its communities flourish via support for programs that eradicate hunger and disease, educate youth and reduce environmental waste and energy consumption. For more information, visit www.topsmarkets.com.

Notice Regarding Forward-Looking Statements:

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that this expansion will offer more shoppers in New York, Pennsylvania, and Vermont access to Alkaline88's Smooth Hydration® at their local Tops; and that by introducing the Alkaline88 3 Liter to 83 Tops locations, the Company is not just providing more consumers with a Deliciously Smooth™ hydration option in a convenient bulk size, but also continuing to drive brand expansion in the Northeast within a premier grocer.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

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