Zebra Technologies Demonstrates Generative AI on Devices Powered by Qualcomm

GenAI on Zebra devices can offer new levels of privacy, security, capability and cost savings for businesses

Zebra Technologies Corporation (NASDAQ: ZBRA), a leading digital solution provider enabling businesses to intelligently connect data, assets, and people, has successfully demonstrated a Generative Artificial Intelligence (GenAI) large language model (LLM) running on Zebra handheld mobile computers and tablets without needing connectivity to the cloud.

This breakthrough empowers Zebra partners and customers to unlock exciting productivity gains that will shape the future of work across industries from retail to warehouse and logistics to hospitality and healthcare. On-device execution of GenAI LLMs has the potential to empower front-line workers with new capabilities so they can deliver new outcomes for their end customers.

On-device AI can offer additional personalization as well as enhanced privacy and security as data remains on the device. It also drives faster performance and lower costs as GenAI searches on the cloud can be expensive. A whitepaper published by Qualcomm Technologies, Inc. suggests that GenAI-based search cost per query is estimated to increase by ten times compared to traditional search methods. By removing the need to utilize the cloud, costs can be reduced.

“Zebra’s devices are powerful platforms with cutting-edge software and AI models which we’re driving forward with our partner ecosystem to solve customer challenges and add value,” said Tom Bianculli, Chief Technology Officer, Zebra Technologies. “We’re taking GenAI to the mobile edge on-device and applying it to areas such as voice AI, computer vision, and machine vision software powered by deep learning as well as task and workflow software using orchestrated AI.”

Potential use cases for LLMs include improving associate effectiveness by enhancing their product and customer service knowledge, acting as an efficient internal communications tool by answering employee queries on things like store policies, collecting and analyzing feedback from associates to identify areas of improvement, enhancing productivity and increasing job satisfaction levels.

LLMs also have the potential to elevate the customer experience by powering personalized shopping assistants that could provide product recommendations, integrating shopping experiences across in-store, online, and mobile platforms as well as potentially enabling fully voice-activated shopping.

Zebra’s TC53/TC58 and TC73/TC78 mobile computers and ET6x Series tablets powered by Qualcomm Technologies – together with Zebra’s asset visibility and intelligent automation solutions – deliver elevated data insight, analysis and recommendations, problem-solving, planning and creativity. Front-line workers can utilize a smaller on-device model, even in rural, built-up and underground working environments where connection to the cloud may not be possible. Alternatively, users may switch to a cloud-based app or web browser GenAI tool via Zebra’s Wi-Fi 6/6E and 5G enabled devices.

“On-device generative AI is unlocking new and enhanced experiences across industries,” said Megha Daga, Senior Director, Product Management, Qualcomm Technologies, Inc. “Qualcomm Technologies’ goal is to drive the transformation of industries, and we are doing that beginning with mobile devices. Zebra’s demonstration is showcasing the type of transformation we aim to achieve.”

This innovative solution from Zebra using a solution from Qualcomm Technologies reduces memory requirements and is built upon a wide array of open source and third-party models which are a significant part of Zebra’s strategy to deliver effective on-edge AI solutions across multiple industries.

“Zebra recognizes the importance of ethical and responsible AI,” said Andrea Mirabile, Director, AI Research, Zebra Technologies. “We are committed to ensuring our AI initiatives are aligned with federal guidance on accountability, ethical purpose and transparency and help set the standard related to delivering solutions to end-users. We also support the Business Roundtable AI Road Map and policy recommendations for responsible, appropriate, and ethical AI development and deployment.”

KEY TAKEAWAYS

• Zebra’s AI research team has successfully implemented a GenAI open-source model on its mobile computers and tablets powered by Qualcomm® processors.
• GenAI on-device provides a range of new capabilities across industries to better engage associates and elevate the customer experience, as well as provide enhanced privacy and security, faster performance and lower cost.
• This breakthrough empowers Zebra, its partners and customers to unlock new frontiers of productivity gains for front-line workers with new use cases that will shape the future of work.
• Learn more about GenAI on-device with Zebra CTO Tom Bianculli in this video.

ABOUT ZEBRA TECHNOLOGIES

Zebra (NASDAQ: ZBRA) helps organizations monitor, anticipate, and accelerate workflows by empowering their frontline and ensuring that everyone and everything is visible, connected and fully optimized. Our award-winning portfolio spans software to innovations in robotics, machine vision, automation and digital decisioning, all backed by a +50-year legacy in scanning, track-and-trace and mobile computing solutions. With an ecosystem of 10,000 partners across more than 100 countries, Zebra’s customers include over 80% of the Fortune 500. Newsweek recently recognized Zebra as one of America’s Most Loved Workplaces and Greatest Workplaces for Diversity, and we are on Fast Company’s list of the Best Workplaces for Innovators. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.

ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2023 Zebra Technologies Corp. and/or its affiliates. Qualcomm is a trademark or registered trademark of Qualcomm Incorporated. Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm patented technologies are licensed by Qualcomm Incorporated.

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