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SimplePractice Enterprise Launches API to Expand Access to Covered Behavioral Health Care

The seamless technology enables EAP and Health Plan members to instantly request appointments with behavioral health practitioners

SimplePractice, an EngageSmart (NYSE: ESMT) solution and industry-leading platform simplifying the health and wellness experience for more than 140,000 solo and small-group providers, today announced the launch of SimplePractice Enterprise™ to serve Employee Assistance Programs (EAPs) and Managed Care Organizations (MCOs) today. Early SimplePractice Enterprise clients include small, medium, and large EAPs whose combined enrolled members total more than 130 million individuals.

With SimplePractice Enterprise, healthcare organizations can streamline their members’ access to behavioral healthcare. SimplePractice’s MCO and EAP partners have found that a meaningful percentage of their provider networks include behavioral health providers who use SimplePractice’s software. Through a simple API integration that connects to overlapping providers’ SimplePractice accounts, schedulers (either members themselves or care coordinators) can instantly view overlapping providers’ availability and request an appointment. This, in turn, creates an easier, more streamlined referral process for providers and is designed to increase both provider and patient satisfaction.

A study from The Hartford shows that from 2020 to 2021, 70% of employers saw an increase in EAP usage due to increased stress and burnout. Meanwhile, the National Alliance on Mental Illness reports three-quarters of Americans (75%) say they are not content with the state of mental health treatment in the United States. Many therapy seekers struggle to find the best provider for them, get in contact with the provider, and successfully book an appointment.

SimplePractice Enterprise simplifies this process by enabling easy scheduling with SimplePractice providers who are already within an existing EAP or MCO network.

SimplePractice Enterprise offers a number of features that simplify the experience for members, providers, and healthcare clients:

  • Schedulers (members or care coordinators) can filter in-network SimplePractice behavioral health providers by location, specialty, and more.
  • Schedulers can see profile information and real-time availability for providers, and request an appointment on the spot.
  • Providers automatically receive online appointment requests directly within their SimplePractice accounts, and can confirm or deny instantly.
  • Healthcare clients have access to valuable insights such as the average time to secure an appointment with a provider, as well as a provider’s appointment request rate, acceptance/decline rate, and patient/clinician cancellation rate.
  • The SimplePractice team meets regularly with healthcare clients to learn what’s working well, and what can be improved to further increase access.

“With the significant increase in the need for behavioral health counseling over the past two years, improving access to behavioral health providers is more important now than ever,” said Kristin Matthews, chief clinical officer for KGA, a SimplePractice Enterprise client. “It’s critical that we make the behavioral health provider referral process as efficient as possible. With SimplePractice Enterprise, we’re able to easily access the calendars of our provider panel who are also SimplePractice customers and request appointments immediately.”

“SimplePractice was founded on the principle of ‘helping those dedicated to helping others.’ We’ve always taken pride in enabling our providers to manage and grow their practices, so that they can better support their clients,” said SimplePractice President Jonathan Seltzer. “SimplePractice Enterprise creates a win on all sides—simplifying access to mental healthcare in a way that immediately benefits healthcare organizations, members seeking help, and the behavioral health practitioners who are providing vital care.”

Learn more about SimplePractice Enterprise here.

About SimplePractice

SimplePractice, an EngageSmart healthcare solution, is the industry-leading platform simplifying the health and wellness experience for both the practitioner and patient.

SimplePractice supports health and wellness providers in their journey from starting to growing a thriving practice. More than 140,000 providers trust SimplePractice to build their business through industry-leading software, ongoing education, and powerful tools that connect them to clients seeking care. Clients can find and request an appointment directly with the right therapist and manage their care all in one place.

Recognized by Forbes as one of America’s Best Startup Employers of 2021, SimplePractice is proud to pave the future of healthtech. To learn more, visit SimplePractice.com, or join the conversation on LinkedIn, Instagram, Facebook, and Twitter.

About EngageSmart

EngageSmart (NYSE: ESMT) is a leading provider of vertically tailored customer engagement software and integrated payments solutions. At EngageSmart, our mission is to simplify customer and client engagement to allow our customers to focus resources on initiatives that improve their businesses and better serve their communities. We offer single instance, multi-tenant, true Software-as-a-Service (“SaaS”) vertical solutions, including SimplePractice, InvoiceCloud, HealthPay24 and DonorDrive, that are designed to simplify our customers’ engagement with their clients by driving digital adoption and self-service. As of June 30, 2022, EngageSmart serves more than 89,000 customers in the SMB Solutions segment and more than 3,200 customers in the Enterprise Solutions segment across several core verticals: Health & Wellness, Government, Utilities, Financial Services, Healthcare and Giving. Our SaaS solutions are purpose-built for each of our verticals, and they simplify and automate mission-critical workflows such as scheduling, client onboarding, client communication, paperless billing, and electronic payment processing. Our solutions transform our customers’ digital engagement and empower them to manage, improve, and grow their businesses. For more information, visit https://engagesmart.com and follow us on LinkedIn.

Forward-Looking Statements

Certain statements about EngageSmart’s business in this release are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 and are based on current expectations and assumptions that are subject to risks and uncertainties. All statements contained in this news release that do not relate to matters of historical fact should be considered forward-looking statements, and are generally identified by words such as “expect,” “intend,” “anticipate,” “estimate,” “believe,” “future,” “could,” “should,” “plan,” “aim,” and other similar expressions. These forward-looking statements include, but are not limited to, statements regarding the anticipated benefits and use of the InvoiceCloud platform and other statements that are not historical facts. These forward-looking statements are neither promises nor guarantees, but involve risks and uncertainties that may cause actual results and events to differ materially from those contained in the forward-looking statements. Actual results and events could differ materially from those anticipated in these forward-looking statements for many reasons, including, but not limited to, the following: our inability to sustain our rapid growth; failure to manage our infrastructure to support our future growth; our risk management efforts not being effective to prevent fraudulent activities; inability to introduce new features or services successfully or to enhance our solutions; inability to achieve or sustain profitability; failure to adapt and respond effectively to rapidly changing technology, evolving industry standards and regulations and changing business needs, requirements or preferences; real or perceived errors, failures or bugs in our solutions; intense competition; lack of success in establishing, growing or maintaining strategic partnerships; COVID-19 pandemic and its impact on our employees, customers, partners, clients and other key stakeholders; legal and regulatory risks; and technology and intellectual property-related risks, among others. Other important risk factors that could affect the outcome of the events set forth in these statements and that could affect EngageSmart’s operating results and financial condition are discussed in Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2021 and our Form 10-Q for the quarter ended June 30, 2022, as updated by our future filings with the Securities and Exchange Commission. Such statements are based on EngageSmart’s beliefs and assumptions and on information currently available to EngageSmart. EngageSmart disclaims any obligation to publicly update or revise any such forward-looking statements as a result of developments occurring after the date of this document except as required by law.

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